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\u4eca\u5e746\u6708\uff0c\u7f8e\u56fd<\/a>\u6e38\u620f\u5de8\u5934\u827a\u7535\uff08EA\uff09\u63a8\u51fa\u6e38\u620f\u5185\u5e7f\u544a\u5e73\u53f0\u201cEA \u5e7f\u544a\uff08EA Advertising\uff09\u201d\u5f15\u53d1\u5e02\u573a\u5173\u6ce8\uff0c\u8be5\u5e73\u53f0\u5141\u8bb8\u54c1\u724c\u65b9\u76f4\u63a5\u5728\u6e38\u620f\u8fc7\u7a0b\u4e2d\u6295\u653e\u5546\u54c1\u53ca\u670d\u52a1\u5e7f\u544a\u3002\u4e3a\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\uff0cEA \u8ba1\u5212\u91c7\u7528\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5305\u62ec\u9488\u5bf9\u7279\u5b9a\u6e38\u620f\u7684\u5b9a\u5236\u5316\u6574\u5408\uff0c\u5982\u54c1\u724c\u5316\u6311\u6218\u3001\u5e26\u5956\u52b1\u7684\u7279\u6b8a\u4efb\u52a1\uff0c\u4ee5\u53ca\u8be5\u516c\u53f8\u65d7\u4e0b\u4f53\u80b2\u6a21\u62df\u6e38\u620f\u7cfb\u5217\u4e2d\u7684\u6807\u51c6\u5e7f\u544a\u4f4d\u3002\u65b0\u5e73\u53f0\u5141\u8bb8\u54c1\u724c\u5229\u7528 EA \u81ea\u6709\u7684\u5e7f\u544a\u670d\u52a1\u5668\u548c\u4e13\u4e3a\u5bd2\u971c\u5f15\u64ce\u5f00\u53d1\u7684\u5de5\u5177\u5305\uff0c\u5b9e\u73b0\u7cbe\u7ec6\u5316\u7684\u53d7\u4f17\u5b9a\u4f4d\u3002Visa\u3001Lowe\u2018s\u3001\u7ea2\u725b\u3001Xfinity\u3001Peacock\u7b49\u77e5\u540d\u54c1\u724c\u5747\u66fe\u4e0eEA\u5408\u4f5c\u3002<\/p>\n

EA \u5e7f\u544a\u4e0e\u8d5e\u52a9\u4e1a\u52a1\u8d1f\u8d23\u4ebaAlex Dao\u66fe\u5728\u91c7\u8bbf\u4e2d\u8868\u793a\uff0c\u8fd9\u4e00\u5e7f\u544a\u5e73\u53f0\u8ba9EA\u62e5\u6709\u4e86\u81ea\u5df1\u7684\u5e7f\u544a SDK\u3002\u8fd9\u662f\u4e00\u4e2a\u673a\u9047\uff0c\u4e8b\u5b9e\u4e0a\uff0c\u5f53\u524d\u5927\u591a\u6570\u8425\u9500\u4eba\u5458\u662f\u4e0d\u77e5\u9053\u5982\u4f55\u5728\u6e38\u620f\u751f\u6001\u7cfb\u7edf\u4e2d\u8fd0\u4f5c\u7684\u3002\u5f53\u4ed6\u4eec\u770b\u5f85\u6e38\u620f\u65f6\uff0c\u4e5f\u8bb8\u60f3\u5230\u7684\u53ea\u662f\u79fb\u52a8\u7aef\uff0c\u800c\u4e0d\u662f\u4e3b\u673a\u7aef\u3002\u800cEA\u5c31\u662f\u5728\u662f\u4e3a\u8425\u9500\u4eba\u5458\u6784\u5efa\u4e00\u4e2a\u66f4\u5177\u6269\u5c55\u6027\u7684\u5e73\u53f0\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u52a0\u5165\u8fdb\u6765\u4e00\u9053\u8fdb\u884c\u8425\u9500\u6fc0\u6d3b\uff0c\u89e6\u53caEA\u7684\u5168\u7403\u53d7\u4f17\u3002<\/p>\n

\u201c\u5982\u679c\u4f60\u5728\u73a9\u6211\u4eec\u5168\u7403\u6700\u5927\u7684\u6e38\u620f\u4f5c\u54c1\u300aFC\u300b\uff0c\u4f60\u4f1a\u770b\u5230\u54c1\u724c\u51fa\u73b0\u5728\u7403\u573a\u56db\u5468\u7684\u5e7f\u544a\u724c\u4e0a\uff0c\u5c31\u50cf\u5728\u73b0\u5b9e\u4e16\u754c\u7684\u8db3\u7403\u6bd4\u8d5b\u4e2d\u4e00\u6837\u3002\u4f60\u4f1a\u770b\u5230\u54c1\u724c\u51fa\u73b0\u5728\u8f6c\u64ad\u4f4d\u7f6e\u4e2d\uff0c\u800c\u8fd9\u4e9b\u4f4d\u7f6e\u73b0\u5728\u90fd\u662f\u53ef\u4ee5\u8fdb\u884c\u7cbe\u51c6\u6295\u653e\u7684\u3002\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u6295\u653e\u65e5\u671f\uff0c\u53ef\u4ee5\u9488\u5bf9\u5b83\u4eec\u8fdb\u884c\u5730\u7406\u4f4d\u7f6e\u5b9a\u5411\uff0c\u5e76\u4e14\u5b83\u62e5\u6709\u8425\u9500\u4eba\u5458\u5728\u5176\u4ed6\u5f62\u5f0f\u4e2d\u4e60\u4ee5\u4e3a\u5e38\u7684\u66f4\u591a\u52a8\u6001\u529f\u80fd\u3002\u867d\u7136\u6211\u4eec\u4ecd\u7136\u4fdd\u7559\u4e86\u4e00\u4e9b\u5b9a\u5236\u96c6\u6210\u548c\u6fc0\u6d3b\u65b9\u6848\uff0c\u4f46\u6211\u4eec\u73b0\u5728\u5c06\u5b83\u4eec\u4e0e\u66f4\u5177\u6269\u5c55\u6027\u548c\u52a8\u6001\u6027\u7684\u9009\u9879\u7ed3\u5408\u5728\u4e86\u4e00\u8d77\u3002\u201d<\/p>\n

02<\/strong><\/p>\n

\u56db\u5927\u73a9\u6cd5\uff1a<\/p>\n

\u690d\u5165\u3001\u8054\u540d\u3001\u5171\u5efa\u3001\u6587\u65c5<\/p>\n

\u5398\u6e05\u4e86\u5e95\u5c42\u903b\u8f91\u4e0e\u884c\u4e1a\u52a8\u529b\uff0c\u54c1\u724c\u5177\u4f53\u600e\u4e48\u501f\u529b\uff1f\u603b\u7ed3\u76ee\u524d\u5e02\u573a\u4e0a\u7684\u8bf8\u591a\u6848\u4f8b\uff0c\u4e3b\u8981\u53ef\u4ee5\u62c6\u89e3\u4e3a\u56db\u5927\u8def\u5f84\uff1a<\/p>\n

\u7b2c\u4e00\uff0c\u6e38\u620f\u5185\u865a\u62df\u690d\u5165\u3002<\/strong>\u5305\u62ec\u865a\u62df\u76ae\u80a4\u3001\u9053\u5177\u3001\u5730\u56fe\u5efa\u7b51\u3001\u5e7f\u544a\u724c\u690d\u5165\u3001NPC\u5bf9\u8bdd\u7b49\u7b49\uff0c\u4e3a\u54c1\u724c\u6253\u9020\u9177\u70ab\u611f\u3001\u9ad8\u9891\u66dd\u5149\u3001\u65e0\u75d5\u878d\u5165\u73a9\u5bb6\u7684\u6e38\u620f\u4f53\u9a8c\u3002<\/p>\n

\u690d\u5165\u5f0f\u5e7f\u544a\u81ea\u4e0a\u4e16\u7eaa\u4e03\u5341\u5e74\u4ee3\u5c31\u5df2\u7ecf\u6d3b\u8dc3\u5728\u7535\u5b50\u6e38\u620f\u4e2d\u4e86\u3002\u636e\u7ef4\u57fa\u767e\u79d1\u8bb0\u8f7d\uff0c\u53f2\u4e0a\u7b2c\u4e00\u6b3e\u81ea\u5e26\u690d\u5165\u5e7f\u544a\u7684\u6e38\u620f\u53eb\u4f5c\u201c\u5192\u9669\u4e50\u56ed\u201d\uff08Adventureland\uff09\uff0c\u5728\u6e38\u620f\u4e2d\uff0c\u5f00\u53d1\u5546\u7ed9\u81ea\u5df1\u7684\u4e0b\u4e00\u90e8\u4f5c\u54c1\u201c\u6d77\u5c9b\u5192\u9669\u201d\u6253\u4e86\u4e2a\u5e7f\u544a\u3002<\/p>\n

\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u8d8a\u6765\u8d8a\u591a\u54c1\u724c\u52a0\u5165\uff0c\u690d\u5165\u73a9\u6cd5\u4e5f\u6108\u53d1\u5a34\u719f\u3002<\/p>\n

\u4eca\u5e74\u5e74\u521d\uff0c\u8f7b\u5962\u54c1\u724cCOACH\u548c\u300a\u6a21\u62df\u4eba\u751f 4\u300b\u8fdb\u884c\u4e86\u8054\u52a8\uff0c\u5728\u6e38\u620f\u4e2d\u690d\u5165\u4e00\u7cfb\u5217\u670d\u88c5\u3001\u914d\u9970\u548c\u88c5\u9970\u54c1\uff0c\u5176\u4e2d\u4e24\u6b3e\u70ed\u95e8\u5305\u888b\u8fd8\u4fdd\u7559\u4e86\u73b0\u5b9e\u4e2d\u7684\u540d\u79f0\uff0c\u73a9\u5bb6\u53ea\u8981\u5728\u6e38\u620f\u4e2d\u53c2\u4e0e\u4e92\u52a8\uff0c\u5c31\u80fd\u89e3\u9501\u9884\u8bbe\u9020\u578b\u5957\u88c5\u3002<\/p>\n

\u8fd9\u79cd\u690d\u5165\u5f0f\u5408\u4f5c\uff0c\u5bf9\u53cc\u65b9\u6765\u8bf4\u90fd\u4e0d\u65b0\u9c9c\u3002\u300a\u6a21\u62df\u4eba\u751f\u300b\u7cfb\u5217\u6b64\u524d\u548cH&M\u3001Moschino\u6570\u5341\u4e2a\u54c1\u724c\u8fdb\u884c\u8fc7\u8054\u52a8\uff0c\u800cCOACH\u65e9\u57282024\u5e74\u5c31\u5728Roblox\u3001ZEPETO\u7b49\u70ed\u95e8\u6e38\u620f\u4e2d\u690d\u5165\u9053\u5177\u3002<\/p>\n

\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

COACH × \u300a\u6a21\u62df\u4eba\u751f 4\u300b<\/p>\n

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\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

\u6bd4\u4e9a\u8fea × \u300a\u548c\u5e73\u7cbe\u82f1\u300b<\/p>\n

\u690d\u5165\u5f0f\u5e7f\u544a\u6700\u5927\u7684\u4f18\u70b9\uff0c\u5728\u4e8e\u5b9e\u73b0\u65e0\u5e72\u6270\u7684\u6ce8\u610f\u529b\u6355\u83b7<\/strong>\uff1a\u5b83\u4e0d\u4f1a\u6253\u65ad\u7528\u6237\u7684\u6e38\u620f\u4f53\u9a8c\uff0c\u800c\u662f\u4f5c\u4e3a\u6e38\u620f\u7684\u4e00\u90e8\u5206\u81ea\u7136\u51fa\u73b0\u3002\u6e38\u620f\u73a9\u5bb6\u5728\u901a\u5173\u7684\u8fc7\u7a0b\u4e2d\u53cd\u590d\u63a5\u89e6\u54c1\u724c\u4fe1\u606f\uff0c\u76f8\u5f53\u4e8e\u6f5c\u79fb\u9ed8\u5316\u95f4\u5b8c\u6210\u5fc3\u667a\u6e17\u900f\u3002<\/p>\n

\u4f46\u5e02\u573a\u4e0a\u4e5f\u4e0d\u4e4f\u690d\u5165\u4e0d\u591f\u81ea\u7136\u3001\u7834\u574f\u6e38\u620f\u201c\u6c89\u6d78\u611f\u201d\u7684\u7ffb\u8f66\u6848\u4f8b\u3002<\/p>\n

\u6bd4\u5982\u300a\u9a6c\u91cc\u5965\u8d5b\u8f668\u300b\uff08Mario Kart 8\uff09\u7684\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70<\/a>\uff08Merceddes-Benz\uff09\u8f66\u8f86\u514d\u8d39DLC\uff0c\u65b0\u589e2014\u6b3eGLA\u3001W25\u94f6\u5251\u548c300 SL Roadster\u4f9b\u73a9\u5bb6\u9a7e\u9a76\uff0c\u5374\u7531\u4e8e\u5916\u5f62\u201c\u592a\u8fc7\u771f\u5b9e\u201d\uff0c\u548c\u300a\u9a6c\u91cc\u5965\u8d5b\u8f66\u300b\u5c55\u73b0\u7684\u5361\u901a\u98ce\u8c8c\u683c\u683c\u4e0d\u5165\uff0c\u5f15\u53d1\u4e86\u5c0f\u90e8\u5206\u73a9\u5bb6\u7684\u7591\u8651\u548c\u4e0d\u6ee1\u3002<\/p>\n

\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

\u300a\u9a6c\u91cc\u5965\u8d5b\u8f668\u300b\u7684\u5954\u9a70\u8f66\u8f86<\/p>\n

\u8fd9\u7ed9\u54c1\u724c\u548c\u6e38\u620f\u5f00\u53d1\u5546\u63d0\u4e86\u4e2a\u9192\uff1a\u6e38\u620f\u5185\u690d\u5165\u7684\u7ea2\u7ebf\u662f\u786e\u4fdd<\/strong>\u517c\u5bb9\u6027<\/strong>\uff0c\u5f3a\u884c\u690d\u5165\u753b\u98ce\u4e0d\u642d\u7684\u54c1\u724c\u5143\u7d20\uff0c\u53ea\u4f1a\u7834\u574f\u6e38\u620f\u4f53\u9a8c\uff0c\u9020\u6210\u53e3\u7891\u53cd\u566c\u3002<\/p>\n

\u7b2c\u4e8c\uff0c\u54c1\u724c\u4e0e\u6e38\u620f\u8fdb\u884c\u8054\u540d\uff0c\u63a8\u51fa\u8054\u540d\u5305\u88c5\u3001\u8054\u540d\u5546\u54c1\uff0c\u5b9e\u73b0\u9500\u91cf\u7684\u76f4\u63a5\u8f6c\u5316\u3002<\/strong><\/p>\n

\u4eca\u5e744\u6708\uff0c\u6daa\u9675\u69a8\u83dc\u96c6\u56e2\u65d7\u4e0b\u4e4c\u6c5f\u69a8\u83dc\u4e0e\u817e\u8baf<\/a>\u6e38\u620f\u7684\u300a\u6697\u533a\u7a81\u56f4\u300b\u8054\u540d\u5b98\u5ba3\u89c6\u9891\u767b\u9646\u5404\u5927\u5e73\u53f0\u3002\u767e\u5e74\u54c1\u724c × \u70ed\u95e8\u6e38\u620f\uff0c\u4e8c\u8005\u770b\u4f3c\u6beb\u4e0d\u76f8\u5173\uff0c\u5374\u78b0\u649e\u51fa\u201c\u8001\u8d1d\u69a8\u201d\u8fd9\u4e00\u70ed\u6897\uff0c\u4e5f\u5e26\u706b\u4e86\u8054\u540d\u793c\u76d2\u5957\u88c5\u3002<\/p>\n

\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

\u4e4c\u6c5f\u69a8\u83dc × \u300a\u6697\u533a\u7a81\u56f4\u300b\u8054\u540d\u793c\u76d2<\/p>\n

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\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

\u81f4\u6001 × \u300a\u51e1\u4eba\u4fee\u4ed9\u4f20\u300b<\/p>\n

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\u5386\u5c4aChinaJoy\uff0c\u5c31\u662f\u54c1\u724c\u7ebf\u4e0b\u4f53\u9a8c\u4e2d\u6700\u4e3a\u91cd\u8981\u4e00\u73af\u3002<\/p>\n

\u5728ChinaJoy2026\u4e0a\uff0c\u7eff\u8054\u548c\u300a\u5d29\u94c1\u300b\u6253\u9020\u4e86IP\u8054\u52a8\u6838\u5fc3\u5c55\u533a\uff0c\u4e0d\u4ec5\u6709\u723b\u5149\u8054\u540d\u7cfb\u5217\u5168\u54c1\u7c7b\u4ea7\u54c1\u7684\u9996\u6b21\u7ebf\u4e0b\u5168\u9635\u5bb9\u4eae\u76f8\u548cCoser\u4e92\u52a8\uff0c\u8fd8\u8bbe\u7f6e\u4e86NAS\u6e38\u620f\u4f53\u9a8c\u533a\uff1b\u9ad8\u901a\u9a81\u9f99\u5219\u4ee5\u300c\u9a81\u9f99XR\u5947\u5e7b\u4e4b\u65c5\u300d\u4e3a\u4e3b\u9898\uff0c\u8054\u52a8\u300a\u51e1\u4eba\u4fee\u4ed9\u4f20\u300b\u3001\u8ba9\u7c89\u4e1d\u901a\u8fc7XR\u6280\u672f\u8bbe\u5907\u4f53\u9a8c\u6e38\u620f\u4e2d\u7684\u5173\u952e\u6218\u5f79\uff1b\u9e3f\u8499\u6e38\u620f\u5c55\u53f0\u66f4\u662f\u96c6\u9f50\u4e86\u591a\u6b3e\u5927\u70ed\u6e38\u620f\u4e3b\u9898\u4f53\u9a8c\u533a\uff0c\u6bd4\u5982\u5b89\u6392\u300a\u738b\u8005\u8363\u8000\u300b\u548c\u300a\u738b\u8005\u4e07\u8c61\u68cb\u300b\u7684\u68a6\u5e7b\u8054\u52a8\uff0c\u300a\u9e23\u6f6e\u300b\u4e3b\u9898\u7ae5\u8bdd\u4e50\u56ed\u7b49\u7b49\u3002<\/p>\n

\u5bf9\u54c1\u724c\u800c\u8a00\uff0c\u53c2\u4e0eChinaJoy\u7b49\u5782\u7c7b\u73a9\u5bb6\u7684\u7ebf\u4e0b\u805a\u4f1a\uff0c\u65e9\u5df2\u8d85\u51fa\u4e86\u4ea7\u54c1\u5c55\u9500\u7684\u8303\u7574\uff1a\u5b83\u7684\u771f\u6b63\u610f\u4e49\u5728\u4e8e\u628a\u8d27\u67b6\u4e0a\u7684\u5546\u54c1\u53d8\u6210\u53ef\u89e6\u6478\u3001\u53ef\u4e92\u52a8\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u901a\u8fc7\u73b0\u573a\u7684\u5f3a\u4e92\u52a8\u7cbe\u51c6\u89e6\u8fbe\u6838\u5fc3\u53d7\u4f17\uff0c\u5e76\u52a0\u6df1\u7528\u6237\u5bf9\u54c1\u724c\u7684\u597d\u611f\u8bb0\u5fc6\uff0c\u8ba9\u8054\u540d\u7684\u5fc3\u667a\u6e17\u900f\u66f4\u624e\u5b9e\u3002<\/p>\n

\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

\u7eff\u8054ChinaJoy\u5c55\u533a<\/p>\n

\u7b2c\u4e09\uff0c<\/strong>IP<\/strong>\u5185\u5bb9\u6df1\u5ea6\u5171\u5efa\u3002<\/strong><\/p>\n

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\u7ecf\u5178\u6848\u4f8b\u5f53\u5c5e\u8bf4\u5531\u6b4c\u624bTravis Scott\u5728\u300a\u5821\u5792\u4e4b\u591c\u300b\u4e3e\u529e\u7684\u7ebf\u4e0a\u6f14\u5531\u4f1a\uff0c\u5343\u4e07\u7ea7\u73a9\u5bb6\u540c\u65f6\u5728\u7ebf\u6c89\u6d78\u5f0f\u53c2\u4e0e\uff0c\u6210\u4e3a\u6e38\u620f\u8425\u9500\u53f2\u4e0a\u7684\u6807\u6746\u4e8b\u4ef6\u3002<\/p>\n

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\"\u54c1\u724c\u624e\u5806CJ\uff1a\u6e38\u620f\u8425\u9500\u76843\u5927\u52a8\u529b\u30014\u5927\u73a9\u6cd5\"<\/p>\n

Travis Scott \u300a\u5821\u5792\u4e4b\u591c\u300b\u7ebf\u4e0a\u6f14\u5531\u4f1a<\/p>\n

\u7b2c\u56db\uff0c\u6e38\u620f<\/strong>IP<\/strong>+ \u6587\u65c5\u7684\u5b9e\u666f\u878d\u5408\u3002<\/strong><\/p>\n

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