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\n

\u6587 | \u54c1\u724c\u8bae\u9898<\/p>\n<\/blockquote>\n

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01\u3001\u5927\u4f17\u6d88\u8d39\u8005\uff0c\u504f\u7231“\u771f”\u53d9\u4e8b\uff0c\u4eba\u4eec\u5230\u5e95\u6709\u591a“\u8f83\u771f”\uff1f<\/h2>\n

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02\u3001\u771f\u611f\u8425\u9500\uff0c\u4e0d\u53ea\u8d29\u5356\u771f\u5b9e<\/h2>\n

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·\u7f8e\u5986\u9886\u57df\uff1aThe Ordinary——“\u6210\u5206\u72c2\u9b54”\uff0c\u7528\u900f\u660e\u4e0e\u79d1\u5b66\u8fd8\u539f\u62a4\u80a4\u672c\u8d28<\/strong><\/p>\n

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\u5b83\u5bf9\u81ea\u5df1\u7684\u8bc4\u4ef7\uff0c\u662f“\u6709\u8bda\u610f\u7684\u529f\u6548\u62a4\u80a4<\/strong>”\u3002<\/p>\n

\u5728\u4ea7\u54c1\u547d\u540d\u4e0a\uff0c\u76f8\u8f83\u4e8e\u5f88\u591a\u64c5\u957f\u6253\u9020\u6c1b\u56f4\u611f\u3001\u8425\u9020\u7f8e\u597d\u9884\u671f\u7684\u4ea7\u54c1\u540d\uff0cThe Ordinary\u7684\u6bcf\u4e2a\u4ea7\u54c1\u540d\u4ee3\u8868\u4e86\u5355\u4e00\u4ea7\u54c1\u7684\u4e3b\u8981\u6210\u5206\uff1a“5%\u5496\u5561\u56e0\u773c\u90e8\u7cbe\u534e\u6db2”“5%\u679c\u9178+\u9ea6\u89d2\u786b\u56e0\u723d\u80a4\u6c34”“10%\u70df\u9170\u80fa\u4e0e1%\u950c\u7cbe\u534e”......\u8ba9“\u8c1c\u5e95\u5c31\u5728\u8c1c\u9762\u4e0a”\uff0c\u6d88\u8d39\u8005\u65e0\u9700\u89e3\u8bfb\u8425\u9500\u8bdd\u672f\uff0c\u5c31\u80fd\u5feb\u901f\u5224\u65ad\u4ea7\u54c1\u9002\u914d\u6027\u3002<\/p>\n

\u5728\u89c6\u89c9\u8bbe\u8ba1\u4e0a\uff0c\u6781\u7b80\u514b\u5236\uff0c\u4e0e\u54c1\u724c\u540d“\u6700\u666e\u901a\u7684”\u76f8\u5f97\u76ca\u5f70<\/strong>\u3002\u6ca1\u6709\u591a\u4f59\u88c5\u9970\uff0c\u5305\u88c5\u4e0a\u4ec5\u6807\u6ce8\u6210\u5206\u3001\u6d53\u5ea6\u3001\u4f7f\u7528\u65b9\u6cd5\u7b49\u6838\u5fc3\u4fe1\u606f\uff0c\u62d2\u7edd\u8fc7\u5ea6\u5305\u88c5\u3002<\/p>\n

\u5728\u8425\u9500\u65b9\u5f0f\u4e0a\uff0c\u4e0d\u8bf7\u660e\u661f\u4ee3\u8a00\u3001\u4e0d\u641e\u6d41\u91cf\u7092\u4f5c\uff0c\u5c06\u8d44\u91d1\u6295\u5165\u81ea\u4e3b\u7814\u53d1\u3002<\/strong>\u53bb\u5e74\uff0cThe Ordinary\u5728\u4e0a\u6d77\u7684\u7ebf\u4e0b\u5feb\u95ea\u4e2d\uff0c\u8fd8\u6253\u51fa“\u8f6c\u8d5e\u8bc4\u6570\u636e\u5728\u4f60\u8138\u4e0a\u6beb\u65e0\u7528\u5904”“\u544a\u522b\u660e\u661f\u4ee3\u8a00\uff0c\u628a\u94b1\u82b1\u5728\u81ea\u4e3b\u7814\u53d1\u4e0a”\u7b49Slogan\uff0c\u7528\u771f\u5b9e\u4e0e\u52a1\u5b9e\uff0c\u6536\u83b7\u4e86\u4e0d\u5c11\u8def\u4eba\u597d\u611f\u3002<\/p>\n

·\u65b0\u8336\u996e\u9886\u57df\uff1a\u559c\u8336——\u4e25\u5389\u7684“\u914d\u6599\u8868\u5927\u5e08”\uff0c\u7528\u5766\u8bda\u5b88\u4f4f\u996e\u54c1\u8fb9\u754c\u611f<\/strong><\/p>\n

\u4f5c\u4e3a\u672c\u571f\u8336\u996e\u54c1\u724c\uff0c\u559c\u8336\u4ee5\u6709\u8da3\u3001\u5e74\u8f7b\u3001\u6709\u521b\u610f\u7684\u5185\u5bb9\u79ef\u6512\u4e86\u4e0d\u5c11\u540d\u6c14\uff0c\u4f46\u5b83\u6700\u80fd\u6253\u7684\uff0c\u5728\u4e8e\u5b88\u4f4f\u4e86\u8336\u996e\u7684\u672c\u8d28\u3002\u5b83\u8ba4\u4e3a\u8336\u996e\u7684“\u771f”\u4e0d\u4ec5\u662f\u53e3\u611f\u7684\u771f\u5b9e\uff0c\u66f4\u662f\u539f\u6599\u7684\u5b89\u5168\u3001\u914d\u65b9\u7684\u900f\u660e<\/strong>\uff0c\u8fd9\u662f\u5bf9\u6d88\u8d39\u8005\u5065\u5eb7\u7684\u8d1f\u8d23\uff0c\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u5728\u8df5\u884c\u63a8\u52a8\u884c\u4e1a\u54c1\u8d28\u5347\u7ea7\u7684\u793e\u4f1a\u8d23\u4efb\u3002<\/p>\n

\u5728\u6846\u67b6\u7684\u8bbe\u7acb\u4e0a\uff0c\u559c\u8336<\/strong>\u53d1\u5e03\u4e86\u582a\u79f0\u884c\u4e1a\u6700\u4e25\u683c\u7684“\u56db\u771f\u4e03\u96f6<\/strong>”\u5065\u5eb7\u8336\u996e\u6807\u51c6\uff0c\u4e5f\u662f\u4e1a\u5185\u9996\u6b21\u660e\u786e\u63d0\u51fa\uff1a\u5065\u5eb7\u8336\u996e\u5e94\u4ee5\u771f\u8336\u3001\u771f\u5976\u3001\u771f\u679c\u3001\u771f\u7cd6<\/strong>\u4e3a\u6838\u5fc3\u539f\u6599\uff0c\u5168\u7ebf\u4ea7\u54c1\u4e25\u683c\u9075\u5faa0\u5976\u7cbe\u30010\u9999\u7cbe\u30010\u679c\u8461\u7cd6\u6d46\u30010\u690d\u8102\u672b\u30010\u6c22\u5316\u690d\u7269\u6cb9\u30010\u53cd\u5f0f\u8102\u80aa\u9178\u30010\u901f\u6eb6\u8336\u7c89<\/strong>\u7684\u8981\u6c42\u3002<\/p>\n

\u5728\u914d\u6599\u8868\u7684\u900f\u660e\u5ea6<\/strong>\u4e0a\uff0c\u559c\u8336\u5728\u5c0f\u7a0b\u5e8f\u4e0a\u7ebf\u4e86\u914d\u65b9\u5168\u516c\u5f00\u529f\u80fd\u3002\u6d88\u8d39\u8005\u70b9\u5355\u7684\u65f6\u5019\uff0c\u80fd\u5f88\u6e05\u6670\u5730\u770b\u5230\u6bcf\u6b3e\u996e\u54c1\u7684\u8336\u5e95\u3001\u725b\u4e73\u3001\u7cd6\u5206\u3001\u8425\u517b\u6210\u5206\uff1b\u8fd8\u6709\u7b2c\u4e09\u65b9\u8d28\u68c0\u62a5\u544a\uff0c\u4ece\u6e90\u5934\u628a\u63a7\u539f\u6599\u54c1\u8d28\uff0c\u5b9e\u73b0“\u6bcf\u4e00\u53e3\u90fd\u53ef\u8ffd\u6eaf”\u3002<\/p>\n

\u5728\u843d\u5730\u5065\u5eb7\u6982\u5ff5\u4e0a\uff0c\u559c\u8336\u4e5f\u6301\u7eed\u63a8\u51fa\u5065\u5eb7\u5316\u521b\u65b0<\/a>\u4ea7\u54c1\uff0c\u50cf\u662f2018\u5e74\u5f15\u5165\u96f6\u5361\u7cd6\uff0c2024\u5e745\u6708\u5ba3\u5e03\u5168\u7ebf\u6c34\u679c\u8336\u4ea7\u54c1\u53ef\u514d\u8d39\u6dfb\u52a0“\u771f0\u5361\u7cd6”\uff0c\u4e14\u8fd8\u4e0e\u8584\u8377\u5065\u5eb7\u8054\u5408\u63a8\u51fa\u4f4e\u7cd6\u996e\u54c1\u3001\u8054\u5408\u5e15\u6885\u62c9\u63a8\u51fa“\u8f7b\u8d1f\u62c5\u63a8\u8350”\u7cfb\u5217<\/strong>\u3002\u8fd9\u5957\u7ec4\u5408\u6253\u6cd5\uff0c\u4f1a\u4e0d\u65ad\u52a0\u6df1\u6d88\u8d39\u8005\u5bf9\u559c\u8336\u4e0e\u5065\u5eb7<\/strong>\u7684\u5fc3\u667a\u7ed1\u5b9a\u3002<\/p>\n

·\u670d\u9970\u6237\u5916\u9886\u57df\uff1aPatagonia——“\u521d\u8877\u8df5\u884c\u8005”\uff0c\u5b9e\u73b0\u5185\u5916\u517c\u4fee\u7684“\u771f”<\/strong><\/p>\n

\u59cb\u4e8e\u94c1\u5320Yvon Chouinard\u7684\u4e00\u4e2a\u6500\u5ca9\u68a6\uff0c\u8d70\u8fc7\u4e8654\u5e74\uff0cPatagonia\u7684\u4f7f\u547d\u5374\u53d8\u6210\u4e86“\u7528\u5546\u4e1a\u62ef\u6551\u5730\u7403\u5bb6\u56ed<\/strong>”\u3002\u4e0d\u5c11\u4eba\u5bf9\u5b83\u7684\u8bc4\u4ef7\u662f“\u5f88\u9177”\uff0c\u56e0\u4e3a\u5b83\u603b\u662f\u505a\u4e00\u4e9b\u9006\u5546\u4e1a\u5316\u7684\u884c\u4e3a\uff0c\u6bd4\u5982\u5f3a\u8c03“\u9a6f\u670d\u8d44\u672c\u4e3b\u4e49<\/strong>”\uff0c\u6bd4\u5982\u547c\u5401\u6c11\u4f17“Don’t Buy This Jacket<\/strong>”\uff0c\u518d\u6bd4\u5982\u9f13\u52b1\u6d88\u8d39\u8005\u7ef4\u4fee\u65e7\u8863<\/strong>\u3002<\/p>\n

Patagonia\u7684\u786e\u5f88\u9177\uff0c\u5b83\u8bf4\uff1a\u53d1\u6325\u4eba\u7684\u529b\u91cf\uff0c\u53bb\u8fce\u63a5\u6311\u6218\u3002<\/strong><\/p>\n

\u5728\u4f9b\u5e94\u94fe\u7684\u900f\u660e\u5316\u5904\u7406<\/strong>\u4e0a\uff0cPatagonia\u516c\u5f00\u4e86\u5168\u7403\u6240\u6709\u4f9b\u5e94\u94fe\u5de5\u5382\u7684\u5730\u5740\u3001\u540d\u79f0\uff0c\u8ba9\u6d88\u8d39\u8005\u77e5\u9053\u81ea\u5df1\u8d2d\u4e70\u7684\u8863\u670d\u4ea7\u81ea\u54ea\u91cc\u3001\u7531\u54ea\u5bb6\u5de5\u5382\u751f\u4ea7\uff1b\u540c\u65f6\u516c\u5f00\u4ea7\u54c1\u7684\u78b3\u8db3\u8ff9\u3001\u73af\u4fdd\u6750\u6599\u4f7f\u7528\u6570\u636e\uff0c\u62ab\u9732\u4ea7\u54c1\u4ece\u539f\u6599\u91c7\u8d2d\u3001\u751f\u4ea7\u52a0\u5de5\u5230\u8fd0\u8f93\u9500\u552e\u5168\u94fe\u8def\u7684\u73af\u5883\u5f71\u54cd\uff0c\u751a\u81f3\u4e0d\u56de\u907f\u81ea\u8eab\u7684\u73af\u4fdd\u4e0d\u8db3\uff0c\u5766\u8bda“\u6211\u4eec\u5e76\u975e\u5b8c\u7f8e\uff0c\u4f46\u6211\u4eec\u4e00\u76f4\u5728\u52aa\u529b”\uff0c\u8ba9\u6d88\u8d39\u8005\u76f4\u89c2\u611f\u77e5\u54c1\u724c\u7684\u73af\u4fdd\u884c\u52a8\u4e0e\u8d23\u4efb\u62c5\u5f53\uff0c\u800c\u975e\u5355\u7eaf\u7684\u73af\u4fdd\u8425\u9500\u3002<\/p>\n

\u5728\u54c1\u724c\u63a8\u5e7f\u4e0a\uff0c\u5b83\u62d2\u7edd\u5938\u5927\u5ba3\u4f20\uff0c\u5c06\u6d88\u8d39\u8005\u89c6\u4e3a“\u53ef\u4fe1\u8d56\u4e14\u806a\u660e\u7684\u4e2a\u4f53”\uff0c\u53ea\u4f20\u9012\u672a\u7ecf\u5305\u88c5\u7684\u771f\u5b9e\u4fe1\u606f<\/strong>\uff1b\u5e76\u4e14\u4f7f\u7528\u666e\u901a\u4eba\u7684\u771f\u5b9e\u7167\u7247\u4f5c\u4e3a\u63a8\u5e7f\u7d20\u6750<\/strong>\uff0c\u5c55\u793a\u4eba\u4eec\u5728\u81ea\u7136\u4e2d\u7684\u72b6\u6001\uff0c\u4e0d\u523b\u610f\u6446\u62cd\u3001\u4e0d\u7f8e\u5316\u4fee\u9970\uff0c\u8fd8\u539f\u6237\u5916\u751f\u6d3b\u7684\u672c\u771f\uff0c\u8ba9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u5e73\u7b49\u3001\u771f\u8bda\u7684\u6c9f\u901a\u3002<\/p>\n

\u5728\u6211\u4eec\u770b\u6765\uff0cPatagonia\u6240\u8df5\u884c\u7684“\u771f\u5b9e”\uff0c\u4e0d\u53ea\u9762\u5411\u6d88\u8d39\u8005\uff0c\u66f4\u662f\u4e00\u79cd“\u5411\u5185\u6c42”\u7684\u72b6\u6001\u3002<\/p>\n

\u81ea1986\u5e74\u8d77\uff0c\u54c1\u724c\u6bcf\u5e74\u5c0610%\u7684\u5229\u6da6\u6350\u8d60\u7ed9\u73af\u4fdd\u7ec4\u7ec7<\/strong>\uff1b1993\u5e74\uff0c\u5168\u7ebf\u68c9\u5236\u54c1\u5b9e\u73b0100%\u6709\u673a\u68c9\u7528\u6599<\/strong>\uff1b1996\u5e74\uff0c\u6b63\u5f0f\u5c06\u73af\u4fdd\u7406\u5ff5\u4e0e\u793e\u4f1a\u8d23\u4efb<\/strong>\u5199\u5165\u516c\u53f8\u7ae0\u7a0b\uff1b2013\u5e74\uff0c\u63a8\u51faWorn Wear\u4fee\u62a4\u8ba1\u5212<\/strong>\uff0c\u5021\u5bfc\u6d88\u8d39\u8005\u7ef4\u4fee\u3001\u590d\u7528\u3001\u56de\u6536\u54c1\u724c\u4ea7\u54c1\uff1b2019\u5e74\uff0c\u54c1\u724c\u518d\u5ea6\u5347\u7ea7\u4f7f\u547d\uff0c\u786e\u7acb\u5168\u65b0\u7406\u5ff5\uff1a“\u5df4\u5854\u54e5\u5c3c\u4e9a\u81f4\u529b\u4e8e\u62ef\u6551\u6211\u4eec\u7684\u5730\u7403\u5bb6\u56ed”<\/strong>\u3002\u770b\u4e0a\u53bb\uff0cPatagonia\u6bcf\u6b21\u7684\u52a8\u4f5c\u90fd\u6709\u4e00\u79cd“\u7f13\u964d\u611f”\uff0c\u5b83\u4f3c\u4e4e\u5e76\u4e0d\u6025\u7740\u76c8\u5229\uff0c\u800c\u662f\u771f\u631a\u7684\u3001\u8ba9“\u4fdd\u62a4\u5730\u7403”\u7684\u613f\u666f\u5b9e\u73b0\u5f97\u66f4\u5feb\u4e00\u70b9\u3002<\/p>\n

\u54c1\u724c\u8df5\u884c“\u771f”\uff0c\u6838\u5fc3\u662f\u6452\u5f03\u5957\u8def\u5316\u8425\u9500\u3002\u901a\u8fc7\u90e8\u5206\u54c1\u724c\u65e5\u6e10\u5766\u8bda\u7684\u53d9\u4e8b\u65b9\u5f0f\uff0c\u4e0d\u96be\u53d1\u73b0\uff0c\u5176\u5b9e\u6d88\u8d39\u903b\u8f91\u5df2\u53d1\u751f\u8fc1\u79fb\u3002\u5177\u4f53\u800c\u8a00\uff0c\u53ef\u4ee5\u603b\u7ed3\u51fa\u4ee5\u4e0b\u4e09\u70b9\uff1a<\/p>\n

\u2460\u53bb\u8425\u9500\u5316\uff0c\u62d2\u7edd“\u6982\u5ff5\u5305\u88c5”\uff0c\u8ba9“\u771f”\u843d\u5730\u5230\u5177\u4f53\u73af\u8282\uff0c\u800c\u975e\u505c\u7559\u5728\u53e3\u53f7\u4e0e\u5ba3\u4f20\u5c42\u9762\uff1b<\/strong><\/p>\n

\u2461\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u8ba9\u6d88\u8d39\u8005\u80fd\u591f\u76f4\u89c2\u611f\u53d7\u5230\u3001\u80fd\u591f\u81ea\u4e3b\u9a8c\u8bc1\uff1b<\/strong><\/p>\n

\u2462\u5185\u5916\u517c\u4fee\uff0c\u5c06“\u771f”\u878d\u5165\u54c1\u724c\u57fa\u56e0\uff0c\u8d2f\u7a7f\u4e8e\u7814\u53d1\u3001\u751f\u4ea7\u3001\u4f9b\u5e94\u94fe\u3001\u8425\u9500\u3001\u793e\u4f1a\u8d23\u4efb\u7b49\u5168\u94fe\u8def\uff0c\u800c\u975e\u5355\u4e00\u73af\u8282\u7684“\u4f5c\u79c0”\u3002<\/strong><\/p>\n

\u5c31\u50cf\u6770\u592b·\u8d1d\u7d22\u65af\u8bf4\u7684\uff1a“\u5ba2\u6237\u4fe1\u4efb\u51b3\u5b9a\u4f01\u4e1a\u751f\u5b58\u548c\u53d1\u5c55\u3002”\u5957\u8def\u5316\u7684\u8425\u9500\u6a21\u5f0f\u65e5\u6e10\u5f0f\u5fae\uff0c\u96be\u4ee5\u6301\u7eed\u6253\u52a8\u7528\u6237\u3002\u5982\u4f55\u8d70\u8fdb\u6d88\u8d39\u8005\u7684\u5185\u5fc3\uff1f\u6050\u6015\u9700\u8981\u4fdd\u6301“\u771f\u5b9e” \u624d\u80fd\u7834\u5c40\u3002<\/strong><\/p>\n

03\u3001\u8fce\u5408\u6d88\u8d39\u8005\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u77e5\u9053\u4ed6\u4eec\u600e\u4e48\u60f3<\/h2>\n

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  • \u8d44\u6599\u6765\u6e90\uff1a<\/strong><\/li>\n<\/ul>\n

    \u52a0\u62ff\u5927\u6781\u7b80\u62a4\u80a4\u54c1\u724c\uff0c\u4e00\u4e2a\u53cd\u5957\u8def\u9b3c\u624d | \u6570\u82f1\u7f51<\/p>\n

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    \u514d\u8d39\u5347\u7ea7“\u771f0\u5361\u7cd6”?\u559c\u8336\u575a\u6301\u5065\u5eb7\u8336\u996e\u7406\u5ff5 | \u4e2d\u534e\u65b0\u95fb<\/p>\n

    \u4e8e\u4e1c\u6765\uff1a\u80d6\u4e1c\u6765\u5458\u5de5\u5e73\u5747\u6536\u51659400\u5143\uff0c\u8d858\u6210\u62d2\u7edd\u964d\u85aa\u589e\u5047 | \u5927\u8c61\u65b0\u95fb<\/p>\n

    \u5bfb\u627e\u70ed\u7231\u6237\u5916\u7684\u73af\u4fdd\u884c\u52a8\u8005 | Patagonia<\/p>\n

    (\u6765\u6e90\uff1a\u949b\u5a92\u4f53)<\/p>\n","protected":false},"excerpt":{"rendered":"

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