{"id":784990,"date":"2026-05-22T18:08:09","date_gmt":"2026-05-22T10:08:09","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=784990"},"modified":"2026-05-22T18:08:09","modified_gmt":"2026-05-22T10:08:09","slug":"%e5%85%a8%e7%90%83%e7%a4%be%e4%ba%a4%e7%9a%84%e6%97%a7%e7%8e%8b%e4%b8%8e%e6%96%b0%e7%8e%8b","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=784990","title":{"rendered":"\u5168\u7403\u793e\u4ea4\u7684\u65e7\u738b\u4e0e\u65b0\u738b"},"content":{"rendered":"
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02<\/span><\/span>\u662f\u699c\u6837\uff0c\u4e5f\u662f\u5bf9\u624b<\/span><\/span><\/span><\/h2>\n

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\u4ece<\/span><\/span>2017\u5e74\u52302019\u5e74\uff0c\u53ef\u4ee5\u770b\u4f5c\u662fFacebook\u5bf9TikTok\u7684\u6218\u7565\u8bc4\u4f30\u671f\u3002<\/span><\/span><\/p>\n

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\u4e4b\u524d<\/span><\/span>Facebook\u548c\u5feb\u624b\u4e5f\u8bd5\u56fe\u6536\u8d2dMusical.ly\uff0c\u751a\u81f3\u6bd4\u5b57\u8282\u66f4\u65e9\u5f00\u59cb\u8c08\u5224\uff0c\u4e4b\u6240\u4ee5\u5b57\u8282\u6700\u540e\u80fd\u62ff\u4e0b\uff0c\u6709\u4e00\u4e2a\u4eba\u5f88\u91cd\u8981——\u730e\u8c79\u79fb\u52a8\u521b\u59cb\u4eba\u5085\u76db\uff0c\u4ed6\u662fMusical.ly\u7684\u5929\u4f7f\u6295\u8d44<\/a>\u4eba\uff0c\u62e5\u6709\u4e00\u7968\u5426\u51b3\u6743\u3002<\/span><\/span><\/p>\n

\u5085\u76db\u63d0\u4e86\u5f88\u591a\u6761\u4ef6\uff0c\u6bd4\u5982\u540c\u65f6\u4e70\u4e0b\u730e\u8c79\u79fb\u52a8\u65d7\u4e0b\u7684\u8d44\u8baf\u5e73\u53f0<\/span><\/span>News Republic\u548c\u76f4\u64ad\u5e73\u53f0Live.me\uff0c\u5f20\u4e00\u9e23\u90fd\u7b54\u5e94\u4e86\u3002\u4ece\u4e2d\u53ef\u4ee5\u770b\u51fa\u5b57\u8282\u5bf9\u4e8e\u77ed\u89c6\u9891\u51fa\u6d77\u7684\u51b3\u5fc3\u548c\u9b44\u529b\u3002<\/span><\/span><\/p>\n

\u4e0e\u5b57\u8282\u76f8\u6bd4\uff0c\u56fe\u6587\u793e\u4ea4\u51fa\u8eab\u7684<\/span><\/span><\/span>Facebook\u5bf9\u77ed\u89c6\u9891\u5e76\u6ca1\u6709\u8868\u73b0\u51fa\u592a\u591a\u91cd\u89c6\u3002<\/span><\/span><\/span><\/p>\n

Facebook\u57282016 \u5e74\u66fe\u8c03\u7814\u8fc7Musical.ly\uff0c\u7ed3\u8bba\u662f“\u5e76\u672a\u770b\u4e0a\u53bb\u90a3\u4e48\u53d7\u6b22\u8fce”\u3002\u5f7c\u65f6Musical.ly\u5df2\u9677\u5165\u589e\u957f\u74f6\u9888\uff0c<\/span>65%\u4ee5\u4e0a\u7528\u6237\u4e3a20\u5c81\u4ee5\u4e0b\u9752\u5c11\u5e74\uff0c\u770b\u4e0a\u53bb\u4ecd\u662f\u5c0f\u4f17\u4ea7\u54c1<\/span>\u3002<\/span><\/span><\/p>\n

\u5bf9<\/span><\/span><\/span>TikTok\u7684\u8f7b\u89c6\u4e5f\u6e90\u4e8eFacebook\u5728\u72d9\u51fb\u540e\u8d77\u4e4b\u79c0\u65b9\u9762\u5145\u6ee1\u81ea\u4fe1\u3002<\/span><\/span><\/span><\/p>\n

\u5b83\u66fe\u5728<\/span><\/span>2012\u5e74\u82b110\u4ebf\u7f8e\u5143\u4e70Instagram\uff0c2014\u5e74\u65a5190\u4ebf\u7f8e\u5143\u5de8\u8d44\u4e70\u4e0bWhatsApp\u3002\u800c\u50cfSnapchat\u8fd9\u79cd\u62d2\u7eddFacebook\u5929\u4ef7\u6536\u8d2d\u7684\u516c\u53f8\uff0c\u9762\u4e34\u7684\u5219\u662f\u88ab\u50cf\u7d20\u7ea7\u590d\u523b\uff0c\u4fd7\u79f0“\u6284\u88ad”\uff0cSnapchat\u5c31\u88ab\u6284\u5230\u4ef7\u503c\u5927\u51cf\u3002<\/span><\/span><\/p>\n

\u5728<\/span><\/span>Facebook\u7684\u6218\u7565\u89c2\u671b\u4e0b\uff0cTikTok\u88ab\u6ce8\u5165\u4e86\u6296\u97f3\u7684\u6838\u5fc3\u63a8\u8350\u5f15\u64ce\uff0c\u5b57\u8282\u7cfb\u7684\u589e\u957f\u56e2\u961f\u4e5f\u50cf\u6fc0\u5149\u675f\u4e00\u6837\u4e13\u6ce8\u4e8eTikTok\u5404\u9879\u6307\u6807\u7684\u63d0\u5347\uff0cTikTok\u7684\u5404\u7c7b\u521b\u4f5c\u8005\u4e5f\u75af\u72c2\u751f\u957f\u8d77\u6765\u5f62\u6210\u751f\u6001\uff0cTikTok\u5c55\u793a\u4e86\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u7684“\u7206\u53d1\u5f0f\u589e\u957f”\uff1a<\/span><\/span><\/p>\n

2018\u5e741\u6708\uff0cTikTok\u5168\u7403\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u4e3a5500\u4e07\uff1b\u5230\u5e74\u5e95\uff0c\u8fd9\u4e00\u6570\u5b57\u589e\u81f32.7\u4ebf\uff0c\u53c8\u8fc7\u4e86\u4e00\u5e74\u7a81\u78345\u4ebf\u3002<\/span><\/span><\/p>\n

\u6781\u5177\u8bbd\u523a\u610f\u5473\u7684\u662f\uff0c<\/span><\/span>Facebook\u53cd\u800c\u4e3aTikTok\u7684\u7206\u53d1\u52a9\u529b\u4e0d\u5c11\u3002\u5b57\u8282\u7cfb\u91c7\u7528“\u5927\u529b\u51fa\u5947\u8ff9”\u7684\u6253\u6cd5\u63a8\u5e7fTikTok\uff0c2018\u5e74\u5373\u6295\u5165\u8fd115\u4ebf\u7f8e\u5143\u8d44\u91d1\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u548c\u4e70\u91cf\uff0c\u6838\u5fc3\u6e20\u9053\u6b63\u662fFacebook\u3001Instagram\uff0c\u751a\u81f3\u8fd8\u6210\u4e3a\u8fc7Facebook\u7684\u7b2c\u4e00\u5927\u5e7f\u544a\u4e3b\u3002<\/span><\/span><\/p>\n

\u5bf9\u5e7f\u544a\u4e1a\u52a1\u7684\u75f4\u8ff7\u548c\u5bf9\u77ed\u89c6\u9891\u4e1a\u52a1\u7684\u8f7b\u89c6\uff0c\u4f7f<\/span><\/span>Facebook\u65e0\u610f\u4e2d\u4e3a\u7ade\u4e89\u5bf9\u624b\u8d21\u732e\u4e86\u4e0d\u5c11\u7528\u6237\u3002<\/span><\/span><\/p>\n

2018\u5e74\u5e95\uff0cFacebook\u5df2\u611f\u53d7\u5230\u4e86TikTok\u7684\u6765\u8005\u4e0d\u5584\uff0c\u51b3\u5b9a\u4ee5\u590d\u523b\u7b56\u7565\u53cd\u51fb\uff0c\u968f\u5373\u63a8\u51fa\u514b\u9686TikTok\u7684\u77ed\u89c6\u9891\u5e94\u7528Lasso\u3002<\/span><\/span><\/span><\/p>\n

\u867d\u7136\u6709\u6240\u53cd\u51fb\uff0c\u4f46\u624e\u514b\u4f2f\u683c\u6b64\u65f6\u8fd8\u672a\u610f\u8bc6\u5230<\/span><\/span>TikTok\u7684\u5f3a\u5927\u98a0\u8986\u6027\uff0c\u4ec5\u5c06\u5176\u89c6\u4e3a“\u503c\u5f97\u5173\u6ce8\u7684\u7ade\u4e89\u5bf9\u624b”\uff0c\u5bf9Lasso\u4e5f\u6ca1\u6709\u8fdb\u884c\u592a\u591a\u8425\u9500\u548c\u8d44\u6e90\u6276\u6301\uff0c\u7ed3\u679cLasso\u4e0a\u7ebf\u540e\u53ea\u88ab\u4e0b\u8f7d\u4e8630\u4e07\u6b21\u3002<\/span><\/span><\/p>\n

\u4e0e\u4e4b\u76f8\u6620\u886c\u7684\u662f\uff0c<\/span><\/span>2019\u5e74TikTok\u5728\u5168\u7403\u7684\u4e0b\u8f7d\u91cf\u5df2\u7ecf\u8fbe\u52307\u4ebf\uff0c\u8dfb\u8eab\u5168\u7403\u4e0b\u8f7d\u91cf\u7b2c\u4e8c\u7684\u5e94\u7528\uff0cFacebook\u65d7\u4e0b\u53ea\u6709WhatsApp\u8fd8\u5b88\u5728\u7b2c\u4e00\uff0c\u5176\u4f59\u5c3d\u7686\u88ab\u8d85\u8d8a\u3002<\/span><\/span><\/p>\n

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Facebook\u7ee7\u7eed\u4ee5\u590d\u5236\u7b56\u7565\u963b\u51fbTikTok\uff0c\u53ea\u4e0d\u8fc7\u8fd9\u6b21\u6ca1\u6709\u63a8\u51fa\u72ec\u7acbApp\uff0c\u800c\u662f\u5728Instagram\u5e95\u90e8\u5bfc\u822a\u680f\u5185\u5d4c\u4e86\u4e00\u6b3e\u540d\u4e3a“Reels”\u7684\u77ed\u89c6\u9891\u529f\u80fd\u3002<\/span><\/span><\/p>\n

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\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5fae\u4fe1\u7684\u89c6\u9891\u53f7\u4e5f\u51e0\u4e4e\u662f\u5728\u540c\u65f6\u4e0a\u7ebf\u7684\uff0c\u4e1c\u897f\u65b9\u4e24\u5927\u719f\u4eba\u793e\u4ea4\u5de8\u5934\u90fd\u66fe\u63a8\u51fa\u8fc7\u5355\u72ec\u7684\u77ed\u89c6\u9891<\/span><\/span>APP\uff08Facebook\u662fLasso\uff0c\u5fae\u4fe1\u662f\u5fae\u89c6\uff09\uff0c\u4e5f<\/span><\/span>\u90fd\u5931\u8d25\u4e86\uff0c\u7136\u540e\u90fd\u9009\u62e9\u4e86\u5728\u5177\u6709\u4f18\u52bf\u7684\u793e\u4ea4\u7f51\u7edc\u4e2d\u5185\u5d4c\u77ed\u89c6\u9891\u7684\u6253\u6cd5\u3002<\/span><\/span><\/p>\n

\"\u5168\u7403\u793e\u4ea4\u7684\u65e7\u738b\u4e0e\u65b0\u738b\"<\/p>\n

\u56fe\u4e3aInstagram\u9996\u9875\u4e0eReels\u754c\u9762<\/span><\/span><\/span><\/p>\n

\u6b64\u4e3e\u65e2\u907f\u514d\u4e86\u7528\u6237\u989d\u5916\u4e0b\u8f7d\u3001\u6ce8\u518c\u53ca\u91cd\u5efa\u793e\u4ea4\u5173\u7cfb\u7684<\/span><\/span>\u5207\u6362\u6210\u672c<\/span><\/span>\uff0c\u53c8\u80fd\u4f9d\u6258\u5e9e\u5927\u793e\u4ea4\u5173\u7cfb\u7f51\u4e0e\u6d41\u91cf\u6c60<\/span><\/span>\u5feb\u901f\u5b8c\u6210\u51b7\u542f\u52a8<\/span><\/span>\u3002<\/span><\/span><\/span><\/p>\n

\u8ddf<\/span><\/span>Lasso\u5883\u9047\u5b8c\u5168\u662f\u5929\u58e4\u4e4b\u522b\uff0cReels\u752b\u4e00\u8bde\u751f\u4fbf\u662f\u624e\u514b\u4f2f\u683c\u7684\u65b0\u5ba0\u3002\u624e\u514b\u4f2f\u683c\u66fe\u57282022\u5e74\u7684\u4e00\u6b21\u5185\u90e8\u4f1a\u8bae\u4e0a\u5f3a\u8c03“\u516c\u53f8\u5c06\u4f18\u5148\u8003\u8651Reels\u670d\u52a1”\uff0c\u751a\u81f3\u4ed6\u591a\u5e74\u949f\u7231\u7684\u5143\u5b87\u5b99<\/a>\u4e1a\u52a1\u90fd\u88ab\u6392\u5728\u4e86Reels\u4e4b\u540e\u3002<\/span><\/span><\/p>\n

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\u4e00\u662f\u57fa\u4e8e\u89c2\u770b\u65f6\u957f\u548c\u5174\u8da3\u7684\u63a8\u8350\u7b97\u6cd5\u3002<\/span><\/span><\/span><\/p>\n

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\u4e8c\u662f\u521b\u4f5c\u8005\u751f\u6001\u7684\u6784\u5efa\u3002<\/span><\/span><\/span><\/p>\n

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\u5bf9<\/span><\/span>TikTok\u4e24\u5927\u6838\u5fc3\u80fd\u529b\u7684\u6a21\u4eff\u6210\u4e3aReels\u7684\u5173\u952e\u8f6c\u6298\uff0cInstagram‌\u7528\u6237\u4f7f\u7528\u65f6\u957f\u4e2d\u7684‌45%\u90fd‌\u7528\u4e8e\u89c2\u770bReels\u3002<\/span><\/span><\/p>\n

Reels\u4e5f\u6210\u4e3aMeta\u65b0\u7684\u589e\u957f\u5f15\u64ce\uff0c\u6839\u636e\u6700\u65b0\u6570\u636e\uff0c\u5230\u4eca\u5e74\u5e74\u521d\uff0cReels\u5e74\u5316\u5e7f\u544a\u6536\u5165\u5df2\u8fbe500\u4ebf\u7f8e\u5143\uff0c\u51e0\u4e4e\u4e0eTikTok\u540c\u671f\u8425\u6536\u6301\u5e73\u3002<\/span><\/span><\/p>\n

Reels\u80fd\u9010\u6e10\u62c9\u8fd1\u4e0eTikTok\u7684\u5dee\u8ddd\uff0c\u9664\u4e86\u4ea7\u54c1\u4e0a“\u4ece\u5f62\u5230\u795e”\u7684\u6a21\u4eff\uff0c\u8fd8\u5728\u4e8e\u8fc7\u53bb\u51e0\u5e74TikTok\u8eab\u5904“\u5c01\u7981\u5371\u673a”\u4e2d\uff0c\u589e\u957f\u53d7\u5230\u4e86\u592a\u591a\u5e72\u6270\u3002<\/span><\/span><\/p>\n

\u800c\u4e0d\u5c11\u4fe1\u606f\u90fd\u663e\u793a\uff0c\u5728\u8fd9\u573a\u6301\u7eed\u591a\u5e74\u7684\u6f29\u6da1\u4e2d\uff0c<\/span><\/span>Meta\u6e38\u8bf4\u7684\u8eab\u5f71\u65e0\u5904\u4e0d\u5728\u3002<\/span><\/span><\/p>\n<\/p>\n

04 \u603b\u7ed3<\/span><\/span><\/h2>\n

\u5982\u4eca\uff0c<\/span><\/span>TikTok\u906d\u9047\u7684\u6307\u63a7\u3001\u5408\u89c4\u5ba1\u67e5\u4ee5\u53ca\u6fd2\u4e34\u5173\u505c\u7684\u7edd\u5883\u5df2\u7ffb\u7bc7\uff0c\u4e0eReels\u518d\u6b21\u7ad9\u5728\u540c\u4e00\u8d77\u8dd1\u7ebf\u3002<\/span><\/span><\/p>\n

\u4f46\u76f8\u6bd4<\/span><\/span>Reels\uff0cTikTok\u663e\u7136\u6709\u66f4\u5927\u7684\u91ce\u5fc3\u3002<\/span><\/span><\/p>\n

Reels\u5185\u5d4c\u4e8eInstagram\u3001Facebook\u7684\u793e\u4ea4\u751f\u6001\uff0c\u4f5c\u4e3a\u9632\u5fa1\u6027\u5de5\u5177\u51fa\u73b0\uff0c\u5374\u53d6\u5f97\u4e86\u610f\u60f3\u4e0d\u5230\u7684\u6210\u679c\uff0c\u4f46\u5176\u6700\u5927\u7684\u4ef7\u503c\u4ecd\u7136\u662f\u63d0\u5347Mate\u7cfb\u7684\u5e7f\u544a\u53d8\u73b0\u6548\u7387\u3002\u800cTikTok\u610f\u5728\u6253\u9020\u4e00\u4e2a\u96c6\u5a31\u4e50\u3001\u7535\u5546\u3001\u672c\u5730\u751f\u6d3b\u4e8e\u4e00\u4f53\u7684\u8d85\u7ea7\u5165\u53e3\uff0cTikTok Shop\u589e\u957f\u8fc5\u731b\uff0c\u5df2\u7136\u6210\u4e3aTikTok\u7684\u534a\u58c1\u6c5f\u5c71\u3002<\/span><\/span><\/p>\n

\u5728\u8fd9\u573a\u8f83\u91cf\u4e2d\uff0c<\/span><\/span><\/span>“\u65b0\u738b”\u5b57\u8282\u9510\u4e0d\u53ef\u5f53\uff0c“\u65e7\u738b”Meta\u8001\u8c0b\u6df1\u7b97\uff0c\u4ed6\u4eec\u4e92\u76f8\u7167\u51fa\u77ed\u677f\uff0c\u53c8\u4e92\u76f8\u5012\u903c\u8fdb\u5316\uff0c\u4e92\u76f8“\u6478\u7740\u5bf9\u65b9\u8fc7\u6cb3”\u3002<\/span><\/span><\/span><\/p>\n

\u5b57\u8282\u66fe\u6309\u7167<\/span><\/span><\/span>Meta\u7684\u6837\u8c8c\u52fe\u52d2\u51fa\u7b26\u5408\u81ea\u8eab\u5b9a\u4f4d\u7684\u4f01\u4e1a\u67b6\u6784\uff0c\u800cMeta\u6a21\u4eff\u5b57\u8282\u5728\u77ed\u89c6\u9891\u4e0a\u7684\u521b\u65b0\u6253\u5f00\u4e86\u589e\u957f\u7684\u5929\u82b1\u677f\u3002<\/span><\/span><\/span><\/p>\n

\u4e24\u8005\u66f4\u8fbd\u8fdc\u7684\u661f\u8fb0\u5927\u6d77\u8fd8\u5728<\/span><\/span>AI\uff0c\u5b57\u8282<\/span><\/span>\u7684<\/span><\/span>“Seed”\u90e8\u95e8\u4e0e<\/span><\/span>Meta<\/span><\/span>\u7684<\/span><\/span>“Superintelligence”\u56e2\u961f\u9065\u76f8\u547c\u5e94\uff0c\u4e24\u8005\u90fd\u83b7\u5f97\u4e86<\/span><\/span>\u53cc\u65b9<\/span><\/span>\u521b\u59cb\u4eba\u7684\u76f4\u63a5\u9886\u5bfc<\/span><\/span>\uff0c\u4e5f\u6295\u5165\u4e86\u5de8\u989d\u8d44\u91d1\uff0c\u66f4\u662f\u5728\u5168\u7403\u8303\u56f4\u5185\u62a2\u593a\u4eba\u624d\u3002<\/span><\/span><\/p>\n

AI\u5c06\u4f1a\u5982\u4f55\u6539\u53d8\u4e24\u5927\u793e\u4ea4\u5de8\u5934\u7684\u7ade\u4e89\u683c\u5c40\uff0c\u8c01\u4f1a\u5229\u7528\u65b0\u6280\u672f\u66f4\u5feb\u8fdb\u5316\uff0c\u503c\u5f97\u6211\u4eec\u6301\u7eed\u5173\u6ce8\u3002<\/span><\/span><\/p>\n

(\u6765\u6e90\uff1a\u949b\u5a92\u4f53)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6587 | \u5546\u9690\u793e\uff0c\u4f5c\u8005 | \u6d69\u7136 \u4f5c\u4e3a\u672a\u4e0a\u5e02\u5de8\u5934\u7684\u5b57\u8282\u8df3\u52a8\uff08\u4ee5\u4e0b\u7b80\u79f0“\u5b57\u8282”\uff09\u6bcf\u5e74\u8d5a\u4e86\u591a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[258,366,164,195,162,14,260,374,158,252,280,131,95,94,241,103,120,88,163,367,119,238],"views":4,"_links":{"self":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/784990"}],"collection":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=784990"}],"version-history":[{"count":0,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/784990\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=784990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=784990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=784990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}