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\u6587 | \u6d77\u8c5a\u7814\u7a76<\/p>\n<\/blockquote>\n

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\n

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\u6700\u6838\u5fc3\u7684\u7ecf\u8425\u6307\u6807\u6bcf\u95f4\u53ef\u552e\u623f\u6536\u5165\uff08RevPAR\uff09\u770b\uff0c\u4e00\u5b63\u5ea6\u4e9a\u6735 RevPAR \u4e3a 312 \u5143\/\u665a\uff0c\u540c\u6bd4\u589e\u957f 2.4%\uff0c\u81ea 2024 \u5e74\u4ee5\u6765\u9996\u6b21\u5b63\u5ea6\u540c\u6bd4\u8f6c\u6b63<\/strong>\u3002<\/p>\n

\u62c6\u5206\u6765\u770b\uff0cADR \u8fbe\u5230 427 \u5143\/\u665a\uff0c\u540c\u6bd4\u63d0\u5347 2.2%\uff0c\u8fde\u7eed\u4e24\u4e2a\u5b63\u5ea6\u5b9e\u73b0\u6b63\u589e\u957f\uff0c\u4ecd\u7136\u4e3a\u6838\u5fc3\u9a71\u52a8<\/strong>\u3002\u4e00\u65b9\u9762\u662f\u884c\u4e1a\u4f9b\u7ed9\u589e\u901f\u653e\u7f13\u3001\u5b9a\u4ef7\u6743\u5411\u54c1\u724c\u65b9\u503e\u659c\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u4e9a\u6735\u9ad8\u7aef\u4ea7\u54c1\u7ebf\uff08<\/strong>\u89c1\u91ce\u3001\u8428\u548c\uff09\u5360\u6bd4\u7684\u63d0\u5347\u4e5f\u7ed3\u6784\u6027\u62c9\u9ad8\u4e86 ADR<\/strong>\uff0c<\/p>\n

OCC \u540c\u6bd4 +0.4pct \u867d\u7136\u5e45\u5ea6\u4e0d\u5927\uff0c\u4f46\u8003\u8651\u5230 Q1 \u662f\u4f20\u7edf\u6de1\u5b63\uff08\u6625\u8282\u540e\u5546\u65c5\u9700\u6c42\u722c\u5761\u671f\uff09\uff0c\u80fd\u591f\u5b9e\u73b0\u540c\u6bd4\u6b63\u589e\u957f\u5df2\u7ecf\u8bf4\u660e\u9700\u6c42\u7aef\u5728\u4f01\u7a33\u3002\u7ed3\u5408 4 \u6708\u4ee5\u6765\u6e05\u660e + \u6625\u5047\u53e0\u52a0\u5e26\u52a8\u7684\u4f11\u95f2\u9700\u6c42\u56de\u6696\uff0c\u6d77\u8c5a\u541b\u9884\u8ba1 Q2 \u7684 OCC \u8868\u73b0\u4f1a\u8fdb\u4e00\u6b65\u6539\u5584\u3002<\/p>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

1.2 \u5f00\u5e97\u7a33\u5065\u63a8\u8fdb<\/strong><\/p>\n

\u4ece\u52a0\u76df\u6269\u5f20\u7684\u89d2\u5ea6\uff0cQ1 \u65b0\u5f00 110 \u5bb6\u9152\u5e97\uff0c\u5728\u8425\u95e8\u5e97\u8fbe\u5230 2088 \u5bb6\uff0c\u540c\u6bd4\u589e\u957f 21%\u3002\u62c6\u5206\u6765\u770b\uff0c\u5305\u542b\u89c1\u91ce\u5728\u5185\u7684\u4e2d\u9ad8\u7aef\u4e3b\u54c1\u724c\u662f\u5f00\u5e97\u4e3b\u529b\uff0c\u8d21\u732e\u4e86 80% \u4ee5\u4e0a\u7684\u65b0\u5e97\u589e\u957f\uff0c\u8f7b\u5c45\u76ee\u524d\u4ee5\u4f18\u5316\u5355\u5e97\u6a21\u578b\u4e3a\u4e3b\uff0c\u516c\u53f8\u4e3b\u52a8\u653e\u7f13\u4e86\u5f00\u5e97\u6570\u91cf\u3002<\/strong><\/p>\n

\u5177\u4f53\u6765\u8bf4\uff0c\u4e9a\u6735 4.0\uff08\u89c1\u91ce\uff09\u7ecf\u8fc7\u524d\u671f\u6a21\u578b\u7684\u9a8c\u8bc1\uff0c\u5728 2025 \u5e74\u4e5f\u8fdb\u5165\u4e86\u89c4\u6a21\u5316\u843d\u5730\u671f\uff0cQ1 \u8fdb\u4e00\u6b65\u65b0\u589e 7 \u5bb6\u8fbe\u5230 55 \u5bb6\uff0c\u6d77\u8c5a\u541b\u8ba4\u4e3a\uff0c\u89c1\u91ce\u6700\u5927\u7684\u4ef7\u503c\u5e76\u4e0d\u53ea\u662f\u66f4\u9ad8 RevPAR\uff0c\u800c\u662f\u5b83\u5e2e\u52a9\u4e9a\u6735\u628a\u54c1\u724c\u53d9\u4e8b\u4ece “\u5546\u65c5\u4f4f\u5bbf” \u5ef6\u5c55\u5230 “\u57ce\u5e02\u5ea6\u5047”\uff0c\u5728\u5f53\u524d\u4f11\u95f2\u9700\u6c42\u97e7\u6027\u66f4\u5f3a\u7684\u73af\u5883\u4e0b\u663e\u7136\u66f4\u52a0\u91cd\u8981\u3002<\/strong><\/p>\n

\u5bf9\u4e8e\u8f7b\u5c45\uff0c\u516c\u53f8 2026 \u5e74\u7684\u91cd\u70b9\u662f\u63a8\u52a8\u8f7b\u5c45\u7cbe\u7ec6\u5316\u6210\u672c\u6a21\u578b\u843d\u5730\uff0c\u63d0\u5347\u7ecf\u8425\u6548\u7387\u4e0e\u4ea7\u54c1\u7ade\u4e89\u529b\uff0c\u56e0\u6b64 Q1 \u4e3b\u52a8\u653e\u7f13\u4e86\u5f00\u5e97\u8282\u594f\u3002<\/p>\n

\u6574\u4f53\u6765\u8bf4\uff0c\u4e9a\u6735\u5f53\u524d\u5f00\u5e97\u8282\u594f\u7684\u610f\u4e49\u4e0d\u5728\u4e8e “\u5feb”\uff0c\u800c\u5728\u4e8e\u66f4\u9ad8\u8d28\u91cf\u3002\u5728\u884c\u4e1a\u666e\u904d\u5f3a\u8c03\u4f18\u5316\u4f4e\u6548\u95e8\u5e97\u7684\u80cc\u666f\u4e0b\uff0c\u4e9a\u6735\u82e5\u80fd\u5728\u6838\u5fc3\u57ce\u5e02\u3001\u6838\u5fc3\u5546\u5708\u7ef4\u6301\u5e73\u7a33\u51c0\u589e\uff0c\u540c\u65f6\u5e26\u52a8\u66f4\u9ad8\u7684\u5355\u5e97\u8d28\u91cf\u548c\u66f4\u5f3a\u7684\u4f9b\u5e94\u94fe\u53d8\u73b0\uff0c\u8fd9\u90e8\u5206\u589e\u957f\u7684\u542b\u91d1\u91cf\u4f1a\u9ad8\u4e8e\u5355\u7eaf\u8dd1\u95e8\u5e97\u6570\u91cf\u3002<\/strong><\/p>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\u4e8c\u3001\u96f6\u552e\u4e1a\u52a1\u8d85\u51fa\u516c\u53f8\u6307\u5f15<\/strong><\/h3>\n

2.1 \u96c6\u56e2\u6574\u4f53\u8425\u6536\u5c0f\u5e45\u8d85\u9884\u671f<\/strong><\/p>\n

Q1 \u4e9a\u6735\u96c6\u56e2\u5b9e\u73b0\u8425\u6536 28.1 \u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f 47.5%\uff0c\u5c0f\u5e45\u8d85\u51fa\u5e02\u573a\u9884\u671f\uff08\u5e02\u573a\u9884\u671f 26 \u4ebf\u5143\uff09\u3002<\/p>\n

\u62c6\u5206\u4e1a\u52a1\u6765\u770b\uff0c\u9152\u5e97\u4e1a\u52a1\u5b9e\u73b0\u8425\u6536 17 \u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f 45.3%\uff0c\u4e00\u65b9\u9762\uff0cRevpar \u7684\u6301\u7eed\u4fee\u590d\u5e26\u52a8\u4e9a\u6735\u6301\u7eed\u6027\u7ba1\u7406\u8d39\u8d21\u732e\u5360\u6bd4\u8fdb\u4e00\u6b65\u63d0\u5347\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u7ed3\u5408\u6e20\u9053\u8c03\u7814\u4fe1\u606f\uff0c\u7531\u4e8e Q1 \u65b0\u5e97\u96c6\u4e2d\u5f00\u4e1a\uff0c\u53e0\u52a0\u96c6\u91c7\u6e17\u900f\u7387\u7684\u63d0\u5347\uff08\u603b\u90e8\u5f3a\u5316\u7edf\u4e00\u91c7\u8d2d\u8981\u6c42\uff0c\u52a0\u76df\u5546\u5fc5\u987b\u901a\u8fc7 “\u4e9a\u6735\u96c6\u5e02” \u91c7\u8d2d\u6838\u5fc3\u54c1\u7c7b\uff09\uff0c\u4f9b\u5e94\u94fe\u6536\u5165\u540c\u6bd4\u589e\u957f\u8fd1 80%\uff0c\u8fdc\u9ad8\u4e8e\u5927\u76d8\u7684\u589e\u957f\u3002<\/strong><\/p>\n

\u4f34\u968f\u76f4\u8425\u95e8\u5e97\u7684\u51cf\u5c11\uff0c\u76f4\u8425\u4e1a\u52a1\u5b9e\u73b0\u8425\u6536 1.2 \u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed1 8%\u3002<\/p>\n

\u96f6\u552e\u4e1a\u52a1\u5b9e\u73b0\u8425\u6536 11.2 \u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f 51%\u3002<\/strong>\u6d77\u8c5a\u541b\u8ba4\u4e3a\uff0c\u96f6\u552e\u4e1a\u52a1\u63a5\u4e0b\u6765\u6700\u5927\u7684\u770b\u70b9\u6709\u4e24\u4e2a\uff1a
\u4e00\u662f\u590f\u5b63\u54c1\u7c7b\u80fd\u5426\u63a5\u4f4f\u4e8c\u5b63\u5ea6\u9700\u6c42\uff1a<\/strong>\u4e00\u5b63\u5ea6\u5df2\u7ecf\u63a8\u51fa\u6df1\u7761\u590f\u51c9\u88ab Pro3.0\u3001\u590f\u5b63\u7761\u8863\uff0c\u65b0\u54c1\u5982\u679c\u7ee7\u7eed\u653e\u91cf\uff0c\u5c06\u8bc1\u660e\u4e9a\u6735\u96f6\u552e\u4ece\u51ac\u5b63\u88ab\u7c7b\u5f3a\u5b63\u8282\u6027\uff0c\u8d70\u5411\u5168\u5e74\u5316\u8fd0\u8425\u3002
\u4e8c\u662f\u4f9b\u5e94\u94fe\u80fd\u529b\u662f\u5426\u7ee7\u7eed\u5151\u73b0\u4e3a\u5229\u6da6\u7387\u63d0\u5347\uff1a<\/strong>\u7531\u4e8e\u7ba1\u7406\u5c42\u660e\u786e\u8868\u793a\uff0c2026 \u5e74\u5c06\u7cfb\u7edf\u6027\u63a8\u8fdb\u4f9b\u5e94\u94fe\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4fdd\u969c\u4ea7\u54c1\u4e00\u81f4\u6027\u548c\u53ef\u9760\u4ea4\u4ed8\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u96f6\u552e\u4e1a\u52a1\u7684\u76c8\u5229\u80fd\u529b\u5728\u672a\u6765\u51e0\u4e2a\u5b63\u5ea6\u4f1a\u8fdb\u4e00\u6b65\u91ca\u653e\u3002<\/p>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

2.2 \u4f9b\u5e94\u94fe\u6210\u672c\u62ac\u5347\uff0c\u6bdb\u5229\u7387\u5c0f\u5e45\u4e0b\u6ed1<\/strong><\/p>\n

\u4e9a\u6735 1Q26 \u6bdb\u5229\u7387\u4e3a 41%\uff0c\u540c\u6bd4\u4e0b\u6ed1 1.9pct\u3002<\/p>\n

\u62c6\u5206\u4e1a\u52a1\u6765\u770b\uff0c\u7531\u4e8e\u4f9b\u5e94\u94fe\u6210\u672c\u548c\u9152\u5e97\u8fd0\u8425\u6210\u672c\u7684\u63d0\u5347\uff08\u6838\u5fc3\u8017\u6750\u91c7\u8d2d\u6210\u672c\u63d0\u5347\u53e0\u52a0\u4eba\u529b\u6210\u672c\u6500\u5347\uff09\uff0c\u4e9a\u6735\u9152\u5e97\u4e1a\u52a1\u6bdb\u5229\u7387\u4e0b\u6ed1 4pct \u8fbe\u5230 41%\u3002<\/strong><\/p>\n

\u5bf9\u4e8e\u96f6\u552e\u4e1a\u52a1\uff0c\u7531\u4e8e\u9ad8\u6bdb\u5229\u4ea7\u54c1\uff08\u63a7\u6e29\u88ab\u3001\u6df1\u7761\u6795 Pro3.0 \u7b49\uff09\u7684\u5360\u6bd4\u7684\u63d0\u5347\uff0c\u96f6\u552e\u4e1a\u52a1\u6bdb\u5229\u7387\u540c\u6bd4\u63d0\u5347 1pct \u8fbe\u5230 55%\u3002<\/p>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

2.3 \u7ecf\u8425\u6760\u6746\u6301\u7eed\u91ca\u653e<\/strong><\/p>\n

1Q26 \u4e9a\u6735\u9500\u552e\u8d39\u7528\u7387\u540c\u6bd4\u4e0b\u964d 0.5pct \u8fbe\u5230 14.3%\uff0c\u7ed3\u5408\u8c03\u7814\u4fe1\u606f\uff0c\u4e9a\u6735\u5728\u6296\u97f3\u6e20\u9053\u7684 ROI \u4fdd\u6301\u5728 3 \u4ee5\u4e0a\uff0c\u5929\u732b\u548c\u4eac\u4e1c<\/a>\u6e20\u9053\u7684\u81ea\u7136\u6d41\u91cf\u5360\u6bd4\u4e5f\u5728\u63d0\u5347\uff0c\u8bf4\u660e\u4e9a\u6735\u54c1\u724c\u5fc3\u667a\u7684\u6c89\u6dc0\u6b63\u5728\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u7ba1\u7406\u8d39\u7528\u7684\u6295\u653e\u4e5f\u76f8\u5bf9\u514b\u5236\uff0c\u6700\u7ec8\uff0c<\/strong>\u4e9a\u6735\u8c03\u6574\u540e EBITDA \u8fbe\u5230 7.1 \u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f 61%\uff0c\u8d85\u51fa\u5e02\u573a\u4e00\u81f4\u9884\u671f\uff0823.4 \u4ebf\u5143\uff09<\/strong><\/p>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n<\/div>\n

\n

\"\u4e9a\u6735\uff1a\u9152\u5e97\u56de\u8840\uff0c\u96f6\u552e\u72c2\u98d9\uff0c\u9152\u5e97\u754c<\/p>\n

(\u6765\u6e90\uff1a\u949b\u5a92\u4f53)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u6587 | \u6d77\u8c5a\u7814\u7a76 \u5317\u4eac\u65f6\u95f4 2026 \u5e74 5 \u6708 13 \u65e5\u7f8e\u80a1\u76d8\u524d\uff0c\u4e9a\u6735\uff08ATAT\uff09\u53d1\u5e03\u4e86 2026 \u5e74 1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[266,124,252,140],"views":26,"_links":{"self":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/779309"}],"collection":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=779309"}],"version-history":[{"count":0,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/779309\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=779309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=779309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=779309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}