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\u9ad8\u76db<\/a><\/span><\/span>\u5206\u6790\u5e08\u57c3\u91cc\u514b\u30fb\u8c22\u5c14\u66fc\uff08Eric Sheridan\uff09\uff1a<\/strong>\u6211\u6709\u4e24\u4e2a\u95ee\u9898\uff0c\u7b2c\u4e00\u4e2a\u95ee\u9898\u627f\u63a5\u521a\u624d\u7684\u56de\u7b54\uff1a\u5173\u4e8e\u4f60\u4eec\u4eca\u5929\u62ab\u9732\u7684\u8ba2\u5355\u50a8\u5907\uff0c\u6211\u5e0c\u671b\u4e86\u89e3\u4f60\u4eec\u4e4b\u524d\u63d0\u5230\u7684\u4eba\u5de5\u667a\u80fd\u57fa\u7840\u8bbe\u65bd\u53ca\u72ec\u7279\u7b56\u7565 \uff0c\u8fd9\u4e9b\u5982\u4f55\u5e2e\u52a9\u4f60\u4eec\u5efa\u8bbe\u8ba1\u7b97\u5bb9\u91cf\u3001\u6269\u5927\u8ba1\u7b97\u89c4\u6a21\uff0c\u540c\u65f6\u5728\u5229\u6da6\u7387\u548c\u8ba1\u7b97\u6548\u7387\u65b9\u9762\u4fdd\u6301\u4f18\u52bf\uff1f\u4ece\u7ade\u4e89\u89d2\u5ea6\u770b\uff0c\u4f60\u4eec\u8ba4\u4e3a\u81ea\u5df1\u5f53\u524d\u5904\u4e8e\u4ec0\u4e48\u4f4d\u7f6e\uff1f\u8fd9\u662f\u7b2c\u4e00\u4e2a\u95ee\u9898\u3002\u7b2c\u4e8c\u4e2a\u95ee\u9898\u95ee\u83f2\u5229\u666e\uff08Philipp\uff09\uff1a\u60a8\u63d0\u5230\u4e86 UCP\uff08\u901a\u7528\u5546\u4e1a\u534f\u8bae\uff09\uff0c\u76ee\u524d\u884c\u4e1a\u5bf9 UCP \u7684\u5173\u6ce8\u5ea6\u5f88\u9ad8\uff0c\u80fd\u5426\u7b80\u8981\u8c08\u8c08\uff0c\u968f\u7740\u667a\u80fd\u4ee3\u7406\u5546\u4e1a\uff08Agentic Commerce\uff09\u5728\u672a\u6765\u51e0\u5e74\u7684\u53d1\u5c55\uff0cUCP \u5bf9\u670d\u52a1\u4e1a\u52a1\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n

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\u83f2\u5229\u666e\u00b7\u8f9b\u5fb7\u52d2\uff1a<\/strong>\u800c\u4e14\uff0c\u6211\u4eec\u7684\u51b3\u7b56\u57fa\u4e8e\u770b\u5230\u7684\u5b9e\u9645\u9700\u6c42\u4fe1\u53f7 \u3002\u8fd9\u4e0d\u4ec5\u4f53\u73b0\u5728\u6536\u5165\u5c42\u9762\uff0c\u66f4\u57fa\u4e8e\u6295\u8d44\u56de\u62a5\u7387\uff08ROIC\uff09\u6846\u67b6\uff0c\u8fd9\u4e5f\u5e2e\u52a9\u6211\u4eec\u8d1f\u8d23\u4efb\u5730\u5e94\u5bf9\u5f53\u524d\u9636\u6bb5\u7684\u6311\u6218\u3002\u5173\u4e8e\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff0c\u667a\u80fd\u4ee3\u7406\u5546\u4e1a\uff08Agentic Commerce\uff09\u4e0d\u4ec5\u4ec5\u662f\u5728\u4ea4\u6613\u4e2d\u5b8c\u6210\u7684\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u667a\u80fd\u4ee3\u7406\u4f53\u9a8c\u662f\u4e00\u79cd\u6dfb\u52a0\u5242\uff0c\u5b83\u5c06\u771f\u6b63\u6539\u53d8\u6211\u4eec\u8d2d\u7269\u7684\u65b9\u5f0f\uff0c\u4ece\u53d1\u73b0\u5230\u51b3\u7b56\uff0c\u540c\u65f6\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u5dee\u5f02\u5316\uff0c\u610f\u56fe\u4e3a\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u7684\u7528\u6237\u6216\u5408\u4f5c\u4f19\u4f34\u521b\u5efa\u989d\u5916\u7684\u4f5c\u54c1\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u6d88\u9664\u8d2d\u7269\u7684\u7e41\u91cd\u5de5\u4f5c\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u4eab\u53d7\u7684\u90e8\u5206\u3002<\/p>\n

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UCP\u662f\u6211\u4eec\u4e0e\u884c\u4e1a\u9886\u5148\u4f01\u4e1a\u5171\u540c\u5f00\u53d1\u7684\uff0c\u6211\u4e4b\u524d\u63d0\u5230\u8fc7 Shopify\u3001eBay\u3001\u6c83\u5c14\u739b<\/a><\/span><\/span>\uff08Walmart\uff09\u7b49\u5408\u4f5c\u4f19\u4f34\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u6211\u4eec\u5df2\u6536\u5230\u6570\u767e\u5bb6\u9876\u5c16\u79d1\u6280\u516c\u53f8\u3001\u652f\u4ed8\u5408\u4f5c\u4f19\u4f34\u548c\u96f6\u552e\u5546\u7684\u79ef\u6781\u53cd\u9988\uff0c\u4ed6\u4eec\u90fd\u6709\u610f\u5411\u6574\u5408 UCP\u3002UCP \u5c06\u652f\u6301\u641c\u7d22\u548c Gemini \u5e94\u7528\u7a0b\u5e8f AI \u6a21\u5f0f\u4e2d\u7684\u65b0\u7ed3\u8d26\u4f53\u9a8c\uff0c\u8ba9\u8d2d\u7269\u8005\u5728 Google \u4e0a\u7814\u7a76\u5546\u54c1\u7684\u540c\u65f6\uff0c\u76f4\u63a5\u4ece\u6307\u5b9a\u5546\u5bb6\u5b8c\u6210\u7ed3\u8d26\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5bf9 UCP \u7684\u524d\u666f\u975e\u5e38\u4e50\u89c2\u3002<\/p>\n

\u5df4\u514b\u83b1\u94f6\u884c\u5206\u6790\u5e08\u7f57\u65af\u00b7\u6851\u5fb7\u52d2\uff08Ross Sandler\uff09\uff1a<\/strong>\u6211\u60f3\u63a5\u7740\u4e0a\u4e00\u4e2a\u5173\u4e8e\u667a\u80fd\u4ee3\u7406\u8d2d\u7269\uff08Agentic Shopping\uff09\u7684\u95ee\u9898\u7ee7\u7eed\u63d0\u95ee\u3002\u73b0\u5728\uff0c\u667a\u80fd\u4ee3\u7406\u8d2d\u7269\u4f3c\u4e4e\u7ec8\u4e8e\u8981\u843d\u5730\u4e86\u3002\u83f2\u5229\u666e\uff08Philipp\uff09\uff0c\u6211\u60f3\u8bf7\u60a8\u8be6\u7ec6\u8c08\u8c08\uff1a\u5f53\u4f60\u4eec\u5c06\u5e7f\u544a\u4e1a\u52a1\u4ece\u4f20\u7edf\u6a21\u5f0f\u8f6c\u5411\u8fd9\u79cd\u65b0\u7684\u667a\u80fd\u4ee3\u7406\u65e0\u6469\u64e6\u8d2d\u7269\u6a21\u5f0f\u65f6\uff0c\u60a8\u8ba4\u4e3a\u6838\u5fc3\u5e7f\u544a\u4e3b\u7684\u4ef7\u683c\u548c\u6570\u91cf\u589e\u957f\u8d8b\u52bf\u4f1a\u5982\u4f55\u53d8\u5316\uff1f\u5c24\u5176\u662f\u5728\u641c\u7d22\u4e1a\u52a1\u4e2d\u5f00\u59cb\u5b9e\u65bd\u66f4\u591a\u667a\u80fd\u4ee3\u7406\u5de5\u4f5c\u6d41\u4e4b\u540e\u3002<\/p>\n

\u83f2\u5229\u666e\u00b7\u8f9b\u5fb7\u52d2\uff1a<\/strong>\u6211\u4eec\u7684\u9996\u8981\u5173\u6ce8\u70b9\u663e\u7136\u662f\u7528\u6237\u4f53\u9a8c\u3002\u6211\u8ba4\u4e3a\uff0c\u6700\u91cd\u8981\u7684\u4e00\u70b9\u6b63\u5982\u6211\u4e4b\u524d\u63d0\u5230\u7684\uff1a\u5728\u8bbe\u8ba1\u667a\u80fd\u4ee3\u7406\u5de5\u4f5c\u6d41\u65f6\uff0c\u6211\u4eec\u4f1a\u7cbe\u5fc3\u89c4\u5212\uff0c\u786e\u4fdd\u7528\u6237\u80fd\u5728\u8d2d\u7269\u65c5\u7a0b\u4e2d\u770b\u5230\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u4e00\u65e6\u5177\u5907\u4e86\u8fd9\u6837\u7684\u57fa\u7840\uff0c\u6211\u4eec\u5c31\u6709\u673a\u4f1a\u63a2\u7d22\u66f4\u4e30\u5bcc\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/p>\n

\u5e7f\u544a\u6a21\u5f0f\u4e0d\u4ec5\u4ec5\u662f\u4f20\u7edf\u7684\u667a\u80fd\u4ee3\u7406\u5e7f\u544a\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u4eba\u5de5\u667a\u80fd\u65b9\u5f0f\u6539\u5584\u8d2d\u7269\u4f53\u9a8c\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u5728\u7f8e\u56fd<\/a>\u63a8\u51fa\u7684\u670d\u88c5\u8bd5\u7a7f\u5de5\u5177\uff0c\u4ee5\u53ca Google Lens\uff08\u8c37\u6b4c\u955c\u5934\uff09\u529f\u80fd\uff0c\u8fd9\u4e9b\u90fd\u662f\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4f46\u6211\u8ba4\u4e3a\uff0c\u6838\u5fc3\u8fd8\u662f\u6211\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u4ee5\u7528\u6237\u4f53\u9a8c\u4e3a\u4e2d\u5fc3\uff0c\u53ea\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5176\u4ed6\u65b9\u9762\u81ea\u7136\u4f1a\u968f\u4e4b\u6539\u5584\u3002<\/p>\n

\u3000\u3000Moffett Nathanson\u5206\u6790\u5e08\u8fc8\u514b\u5c14\u00b7\u5185\u6851\u68ee\uff08Michael Nathanson\uff09\uff1a<\/strong>\u6211\u6709\u4e24\u4e2a\u95ee\u9898\uff0c\u5206\u522b\u95ee\u6851\u8fbe\u5c14\uff08Sundar\uff09\u548c\u83f2\u5229\u666e\uff08Philipp\uff09\u3002\u6851\u8fbe\u5c14\uff0c\u6211\u60f3\u7ed3\u5408\u5e03\u83b1\u6069\uff08Brian\uff09\u548c\u57c3\u91cc\u514b\uff08Eric\uff09\u7684\u95ee\u9898\uff0c\u4ece\u66f4\u9ad8\u5c42\u9762\u63d0\u95ee\uff1a\u5728\u8ba1\u7b97\u8d44\u6e90\u53d7\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u4eec\u5982\u4f55\u51b3\u5b9a\u5c06\u591a\u4f59\u7684\u8ba1\u7b97\u5bb9\u91cf\u5206\u914d\u7ed9\u54ea\u4e9b\u90e8\u95e8\u548c\u9879\u76ee\uff1f\u5982\u4f55\u5728\u4f17\u591a\u5185\u90e8\u9879\u76ee\u548c\u5916\u90e8\u9879\u76ee\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\uff1f\u4f60\u4eec\u91c7\u7528\u4e86\u54ea\u4e9b\u8bc4\u4f30\u6807\u51c6\u6765\u51b3\u5b9a\u8c01\u80fd\u83b7\u5f97\u989d\u5916\u7684\u8ba1\u7b97\u5bb9\u91cf\uff1f\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff0c\u83f2\u5229\u666e\uff0c\u6211\u6ce8\u610f\u5230\u60a8\u63d0\u5230\uff0c\u5728 Gemini \u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u8d2d\u7269\u65c5\u7a0b\u4e2d\u51fa\u73b0\u7684\u56fe\u7247\u8d8a\u6765\u8d8a\u591a\u3002\u6211\u60f3\u4e86\u89e3\uff0c\u4f60\u4eec\u662f\u5426\u8003\u8651\u5728\u8be5\u5e94\u7528\u4e2d\u52a0\u5165\u5e7f\u544a\uff1f\u4ee5\u53ca\uff0c\u5728\u51b3\u5b9a\u662f\u5426\u5728 Gemini \u5e94\u7528\u4e2d\u52a0\u5165\u5e7f\u544a\u65f6\uff0c\u4e3b\u8981\u8003\u8651\u54ea\u4e9b\u56e0\u7d20\uff1f<\/p>\n

\u6851\u8fbe\u5c14\u00b7\u76ae\u67e5\u4f0a\uff1a<\/strong>\u8fd9\u662f\u4e2a\u5f88\u597d\u7684\u95ee\u9898\u3002\u6211\u671f\u5f85 Gemini \u80fd\u5728\u8fd9\u65b9\u9762\u7ed9\u6211\u66f4\u591a\u5e2e\u52a9\uff0c\u5e2e\u6211\u68b3\u7406\u601d\u8def\u3002\u6211\u4eec\u601d\u8003\u8fd9\u4e00\u95ee\u9898\u7684\u57fa\u7840\u662f\uff1a\u4ece\u7814\u53d1\u89d2\u5ea6\u51fa\u53d1\uff0c\u5f00\u53d1\u524d\u6cbf\u6a21\u578b\u9700\u8981\u54ea\u4e9b\u8ba1\u7b97\u8d44\u6e90\uff1f\u4f8b\u5982\uff0c\u8bad\u7ec3\u8fd9\u4e9b\u6a21\u578b\u9700\u8981\u591a\u5c11\u8ba1\u7b97\u80fd\u529b\uff1f\u5b9e\u9645\u4e0a\uff0c\u8ba1\u7b97\u8d44\u6e90\u662f\u6211\u4eec\u5f00\u5c55\u6240\u6709\u5de5\u4f5c\u7684\u57fa\u7840\uff0c\u56e0\u6b64\u8fd9\u662f\u6211\u4eec\u9075\u5faa\u7684\u6838\u5fc3\u539f\u5219\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u957f\u671f\u89c4\u5212\uff0c\u6211\u4eec\u4f1a\u4e3a\u6838\u5fc3\u4e1a\u52a1\u9886\u57df\uff0c\u5982\u641c\u7d22\u4e1a\u52a1\u3001YouTube \u7b49\uff0c\u4ee5\u53ca Google Cloud \u4e1a\u52a1\u5236\u5b9a\u957f\u671f\u8ba1\u5212\u3002\u663e\u7136\uff0c\u5728 Google Cloud \u4e1a\u52a1\u4e2d\uff0c\u6211\u4eec\u4e3a\u4f01\u4e1a\u5ba2\u6237\u63d0\u4f9b\u4f01\u4e1a\u7ea7\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\uff0c\u672c\u5b63\u5ea6\uff0c\u8be5\u4e1a\u52a1\u6536\u5165\u540c\u6bd4\u589e\u957f\u6570\u500d\uff0c\u53ef\u89c1\u9700\u6c42\u975e\u5e38\u5f3a\u52b2\u3002\u6211\u4eec\u8fd8\u770b\u5230\uff0c\u5ba2\u6237\u5bf9 Gemini \u4f01\u4e1a\u7248\u3001\u4e91\u57fa\u7840\u8bbe\u65bd\u7684\u9700\u6c42\u65fa\u76db\uff0c\u6b63\u5982\u6211\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u8fd8\u5bf9 TPU \u786c\u4ef6\u6709\u9700\u6c42\u3002<\/p>\n

GPU \u786c\u4ef6\u548c\u5176\u4ed6\u6570\u636e\u4e2d\u5fc3\u786c\u4ef6\u4e5f\u6709\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4f1a\u7efc\u5408\u8003\u8651\u8fd9\u4e9b\u56e0\u7d20\uff0c\u5408\u7406\u5206\u914d\u8ba1\u7b97\u8d44\u6e90\u3002\u663e\u7136\uff0c\u77ed\u671f\u5185\u6211\u4eec\u9762\u4e34\u8ba1\u7b97\u8d44\u6e90\u53d7\u9650\u7684\u95ee\u9898\u3002 \u4f8b\u5982\uff0c\u82e5\u80fd\u6ee1\u8db3\u66f4\u591a\u9700\u6c42\uff0c\u6211\u4eec\u7684\u4e91\u4e1a\u52a1\u6536\u5165\u672c\u53ef\u4ee5\u66f4\u9ad8\u3002\u76ee\u524d\uff0c\u6211\u4eec\u6b63\u901a\u8fc7\u6295\u8d44\u9010\u6b65\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\uff0c\u540c\u65f6\u6211\u4eec\u62e5\u6709\u5b8c\u5584\u7684\u957f\u671f\u89c4\u5212\u6846\u67b6\u3002\u6211\u4eec\u770b\u5230\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u9047\uff0c\u56e0\u6b64\u4f1a\u57fa\u4e8e\u8fd9\u4e00\u6846\u67b6\u8fdb\u884c\u8d44\u6e90\u5206\u914d\u3002<\/p>\n

\u83f2\u5229\u666e\u00b7\u8f9b\u5fb7\u52d2\uff1a<\/strong>\u5173\u4e8e\u7b2c\u4e8c\u4e2a\u95ee\u9898\uff0c\u6b63\u5982\u6211\u4e4b\u524d\u56de\u7b54\u7684\uff0c\u6211\u4eec\u663e\u7136\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u81f4\u529b\u4e8e\u4e3a\u6240\u6709\u4ea7\u54c1\uff08\u5c24\u5176\u662f\u65b0\u4ea7\u54c1\uff09\u6253\u9020\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\u3002\u5177\u4f53\u5230 Gemini \u5e94\u7528\u7a0b\u5e8f\u7684\u53d8\u73b0\uff0c\u6211\u4eec\u76ee\u524d\u7684\u91cd\u70b9\u662f AI \u6a21\u5f0f\uff08AI Mode\uff09\u3002\u516c\u5e73\u5730\u8bf4\uff0c\u6211\u4eec\u8ba4\u4e3a\u5728 AI \u6a21\u5f0f\u4e2d\u8868\u73b0\u826f\u597d\u7684\u5e7f\u544a\u683c\u5f0f\uff0c\u4e5f\u80fd\u6210\u529f\u5e94\u7528\u5230 Gemini \u5e94\u7528\u7a0b\u5e8f\u4e2d\u3002<\/p>\n

\u4f2f\u6069\u65af\u5766\u7814\u7a76\u6240\u5206\u6790\u5e08\u9a6c\u514b\u00b7\u65bd\u7a46\u83b1\u514b\uff08Mark Shmulik\uff09\uff1a<\/strong>\u6211\u60f3\u518d\u95ee\u83f2\u5229\u666e\uff08Philipp\uff09\u4e00\u4e2a\u5173\u4e8e\u641c\u7d22\u4e1a\u52a1\u4e1a\u7ee9\u7684\u95ee\u9898\u3002\u60a8\u63d0\u5230\u4e86\u5bf9\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u4f18\u5316\uff0c\u90a3\u4e48\u9664\u4e86\u67e5\u8be2\u91cf\u589e\u957f\u4e4b\u5916\uff0c\u662f\u5426\u53ef\u4ee5\u8ba4\u4e3a\uff1a\u6d88\u8d39\u8005\u5728\u4f7f\u7528\u8c37\u6b4c\u6216\u5176\u4ed6\u516c\u53f8\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u540e\uff0c\u8d2d\u7269\u65c5\u7a0b\u7f29\u77ed\u4e86\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86\uff1f\u5982\u679c\u662f\u8fd9\u6837\uff0c\u80fd\u5426\u91cf\u5316\u8bf4\u660e\uff0c\u8fd9\u79cd\u884c\u4e3a\u53d8\u5316\u5bf9\u641c\u7d22\u4e1a\u52a1\u589e\u957f\u7684\u8d21\u732e\u6709\u591a\u5927\uff1f\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u65b0\u7684\u5e7f\u544a\u4e3b\u4eba\u5de5\u667a\u80fd\u5de5\u5177\uff08Advertiser AI Tools\uff09\u7684\u8d21\u732e\u53c8\u6709\u591a\u5927\uff1f<\/p>\n

\u83f2\u5229\u666e\u00b7\u8f9b\u5fb7\u52d2\uff1a<\/strong>\u6211\u8ba4\u4e3a\uff0c\u770b\u5f85\u8fd9\u4e00\u95ee\u9898\u7684\u5173\u952e\u662f\u8ba4\u8bc6\u5230\uff0c\u641c\u7d22\u4e1a\u52a1\u6b63\u5904\u4e8e\u6269\u5f20\u671f\u3002\u4eba\u5de5\u667a\u80fd\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4eba\u4eec\u641c\u7d22\u548c\u83b7\u53d6\u4fe1\u606f\u7684\u65b9\u5f0f\uff0c\u67e5\u8be2\u91cf\u8fbe\u5230\u5386\u53f2\u6700\u9ad8\u6c34\u5e73\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002\u4f20\u7edf\u641c\u7d22\u4ee5\u6587\u672c\u94fe\u63a5\u4e3a\u6838\u5fc3\uff0c\u800c\u73b0\u5728\u6211\u4eec\u6709\u4e86 AI \u6982\u89c8\u548c AI \u6a21\u5f0f\uff0c\u5b83\u4eec\u8ba9\u641c\u7d22\u53d8\u5f97\u6bd4\u4ee5\u5f80\u66f4\u667a\u80fd\uff0c\u80fd\u5904\u7406\u66f4\u590d\u6742\u7684\u95ee\u9898\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u6709 Google Lens\uff08\u955c\u5934\uff09\u3001\u5708\u9009\u641c\u7d22\uff08Circle<\/a><\/span><\/span> to Search\uff09\u7b49\u529f\u80fd\uff0c\u641c\u7d22\u4e2d\u4e5f\u652f\u6301 AI \u6a21\u5f0f\uff0c\u8fd9\u4e9b\u90fd\u4f53\u73b0\u4e86\u641c\u7d22\u4e1a\u52a1\u7684\u6269\u5f20\u6027\u3002<\/p>\n

\u6211\u4eec\u8fd8\u6709\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u641c\u7d22\u8425\u9500\u6d3b\u52a8\uff08AI-Driven Search Campaigns\uff09\uff0c\u73b0\u5728\u5c0f\u578b\u4f01\u4e1a\uff08SMB\uff09\u4e5f\u80fd\u89e6\u8fbe\u66f4\u591a\u5ba2\u6237\uff0c \u8fd9\u5728\u51e0\u5e74\u524d\u662f\u65e0\u6cd5\u5b9e\u73b0\u7684\u3002\u518d\u52a0\u4e0a Google \u7ffb\u8bd1\u7b49\u5de5\u5177\uff0c\u7efc\u5408\u8fd9\u4e9b\u56e0\u7d20\uff0c\u6211\u8ba4\u4e3a\u6211\u4eec\u76ee\u524d\u5904\u4e8e\u975e\u5e38\u6709\u5229\u7684\u4f4d\u7f6e\uff0c\u5bf9\u672a\u6765\u53d1\u5c55\u611f\u5230\u5174\u594b\u3002<\/p>\n

\u82b1\u65d7\u96c6\u56e2\u5206\u6790\u5e08\u7f57\u6069\u00b7\u4e54\u897f\uff08Ron Josie\uff09\uff1a<\/strong>\u6211\u4eec\u6ce8\u610f\u5230\u5229\u6da6\u7387\u6301\u7eed\u6269\u5f20\uff0c\u6211\u60f3\u4e86\u89e3\uff0c\u80fd\u5426\u62c6\u89e3\u4e00\u4e0b\u5229\u6da6\u7387\u6269\u5f20\u7684\u9a71\u52a8\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u4e91\u4e1a\u52a1\u7684\u5229\u6da6\u7387 \u3002\u901a\u5e38\u8ba4\u4e3a\u4eba\u5de5\u667a\u80fd\u76f8\u5173\u6536\u5165\u7684\u5229\u6da6\u7387\u8f83\u4f4e\uff0c\u4f46\u6211\u4eec\u770b\u5230\u4e91\u4e1a\u52a1\u5229\u6da6\u7387\u4ecd\u5728\u63d0\u5347\u3002\u5e0c\u671b\u80fd\u6df1\u5165\u4e86\u89e3\u4e91\u4e1a\u52a1\u53ca\u6574\u4f53\u4e1a\u52a1\u5229\u6da6\u7387\u6269\u5f20\u7684\u539f\u56e0\uff0c\u663e\u7136\u9700\u6c42\u548c\u5b9a\u4ef7\u53ef\u80fd\u662f\u56e0\u7d20\u4e4b\u4e00\uff0c\u4f46\u8fd8\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u7ec6\u8282\u3002<\/p>\n

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\u8fc7\u53bb\uff0c\u6211\u66fe\u63d0\u5230\u8fc7\u8fd9\u4e9b\u6295\u8d44\u76f8\u5173\u7684\u6298\u65e7\u8d39\u7528\uff0c\u8fd9\u4e9b\u6298\u65e7\u8d39\u7528\u4f1a\u540c\u65f6\u5f71\u54cd Google Cloud \u548c Google \u670d\u52a1\u7684\u6210\u672c\u3002\u6b63\u5982\u5927\u5bb6\u4ece\u6570\u636e\u4e2d\u770b\u5230\u7684\uff0cGoogle Cloud \u7684\u5229\u6da6\u7387\u8f83\u53bb\u5e74\u540c\u671f\u663e\u8457\u63d0\u5347\u3002\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f97\u76ca\u4e8e Google Cloud \u6536\u5165\u7684\u5f3a\u52b2\u589e\u957f\uff0c\u4ee5\u53ca\u4e1a\u52a1\u8fd0\u8425\u7684\u9ad8\u6548\u7387\u3002\u6211\u4eec\u8981\u9ad8\u5ea6\u8d5e\u626c\u6258\u9a6c\u65af\uff08Thomas\uff0c Google Cloud \u8d1f\u8d23\u4eba\uff09\u53ca\u5176\u56e2\u961f \uff0c\u4ed6\u4eec\u6253\u9020\u4e86\u9ad8\u6548\u7684\u8fd0\u8425\u4f53\u7cfb\uff0c\u5728\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3001\u63d0\u4f9b\u5ba2\u6237\u6240\u9700\u4ea7\u54c1\u548c\u670d\u52a1\u4ee5\u63a8\u52a8\u6536\u5165\u589e\u957f\u7684\u540c\u65f6\uff0c\u4e5f\u5b9e\u73b0\u4e86\u8d22\u52a1\u62a5\u8868\u4e2d\u5404\u9879\u5229\u6da6\uff08\u5982\u6bdb\u5229\u6da6\uff09\u7684\u9ad8\u6548\u7ba1\u7406\uff0c\u4ece\u6210\u672c\u63a7\u5236\u5230\u8d44\u6e90\u4f18\u5316\uff0c\u65b9\u65b9\u9762\u9762\u90fd\u505a\u5230\u4e86\u9ad8\u6548\u3002\u6b64\u5916\uff0c\u6b63\u5982\u6851\u8fbe\u5c14\u6240\u63d0\u53ca\u7684\uff0c\u6211\u4eec\u8fd8\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u4f18\u5316\u5185\u90e8\u8fd0\u8425 \u3002 \u4f8b\u5982\uff0c\u5229\u7528 Gemini \u8f85\u52a9\u5185\u90e8\u7f16\u7801\u5de5\u4f5c\u3001\u4f18\u5316\u529e\u516c\u7a7a\u95f4\u5e03\u5c40\u7b49\u3002\u6211\u4eec\u4e0d\u4f1a\u6b62\u6b65\u4e8e\u6b64\uff0c\u5c06\u7ee7\u7eed\u63a8\u8fdb\u6548\u7387\u63d0\u5347\uff0c\u540c\u65f6\u4e5f\u6e05\u695a\uff0c\u66f4\u9ad8\u7684\u8d44\u672c\u652f\u51fa\u5c06\u5e26\u6765\u6298\u65e7\u8d39\u7528\u589e\u52a0\uff0c\u8fd9\u4f1a\u5bf9\u5229\u6da6\u7387\u9020\u6210\u4e00\u5b9a\u538b\u529b\u3002<\/p>\n

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