{"id":769933,"date":"2026-04-27T17:50:52","date_gmt":"2026-04-27T09:50:52","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=769933"},"modified":"2026-04-27T17:50:52","modified_gmt":"2026-04-27T09:50:52","slug":"%e5%9c%a8chatgpt%e5%81%9a%e5%b9%bf%e5%91%8a%ef%bc%9a%e5%93%81%e7%89%8c%e7%9a%84%e4%b8%89%e4%b8%aa%e5%9d%9a%e6%8c%81%e5%92%8c%e4%ba%94%e4%b8%aa%e6%8b%85%e5%bf%a7","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=769933","title":{"rendered":"\u5728ChatGPT\u505a\u5e7f\u544a\uff1a\u54c1\u724c\u7684\u4e09\u4e2a\u575a\u6301\u548c\u4e94\u4e2a\u62c5\u5fe7"},"content":{"rendered":"

\"\u5728ChatGPT\u505a\u5e7f\u544a\uff1a\u54c1\u724c\u7684\u4e09\u4e2a\u575a\u6301\u548c\u4e94\u4e2a\u62c5\u5fe7\"<\/p>\n

ChatGPT<\/a>\u5728\u7f8e\u56fd<\/a>\u5730\u533a\u6d4b\u8bd5\u5e7f\u544a\u529f\u80fd\u5df2\u6709\u6708\u4f59\uff0c\u6210\u679c\u4e00\u8a00\u96be\u5c3d\u3002<\/p>\n

\u9664\u4e86\u5bf9\u624b Anthropic \u5728\u8d85\u7ea7\u7897\u4e0a\u7684\u201c\u7cbe\u51c6\u5632\u8bbd\u201d\uff0c\u66f4\u6b8b\u9177\u7684\u53cd\u9988\u6765\u81ea\u4e00\u7ebf\u3002CNBC\u62a5\u9053\uff0c\u636e\u591a\u4f4d\u5e7f\u544a\u4e1a\u5185\u4eba\u58eb\u900f\u9732\uff0c\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u6d4b\u8bd5\u7684\u8fdb\u5c55\u8fc7\u4e8e\u7f13\u6162\uff0c\u672a\u80fd\u8fbe\u5230\u6b64\u524d\u5ba3\u4f20\u7684\u70ed\u5ea6\u3002\u6d4b\u8bd5\u8ba1\u5212\u4ee4\u8bb8\u591a\u5408\u4f5c\u4f19\u4f34\u611f\u5230\u6cae\u4e27\u3002<\/strong><\/p>\n

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CNBC\u64b0\u6587\u79f0ChatGPT\u5e7f\u544a\u8bd5\u6c34\u8fdb\u5c55\u7f13\u6162<\/p>\n

\u8fd9\u662f\u4e00\u4e2a\u5fae\u5999\u7684\u65f6\u523b\u3002<\/p>\n

\u5e02\u573a\u5bf9 AI \u201c\u5149\u70e7\u94b1\u4e0d\u8d5a\u94b1\u201d\u7684\u5fae\u8bcd\u5df2\u79ef\u538b\u8bb8\u4e45\uff0c\u4eba\u4eec\u8feb\u5207\u5e0c\u671b\u770b\u5230\u4e00\u4e2a\u8db3\u4ee5\u98a0\u8986\u65e7\u79e9\u5e8f\u7684 AI \u5546\u4e1a\u5316\u8303\u5f0f\uff0c\u56e0\u6b64ChatGPT\u5e7f\u544a\u4e1a\u52a1\u7684\u6bcf\u4e00\u6b65\u5c1d\u8bd5\u90fd\u88ab\u653e\u5927\u5ba1\u89c6\u3002<\/p>\n

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\u6839\u636e\u7814\u7a76\u673a\u6784 Sensor Tower \u7684\u6700\u65b0\u6570\u636e\uff0c\u622a\u81f33\u6708\u4e2d\u65ec\uff0cChatGPT\u4e0a\u6295\u653e\u7684\u5e7f\u544a\u91cf\u8f83\u6708\u521d\u589e\u957f\u4e86\u7ea6 600%\u3002\u4f30\u8ba1\u76ee\u524d\u7684\u5e7f\u544a\u5df2\u8986\u76d6\u7ea6 5%\u7684ChatGPT \u79fb\u52a8\u7aef\u7528\u6237\uff0c\u9ad8\u4e8e3\u6708\u521d\u7684 1%\u3002<\/p>\n

\u7f8e\u56fd\u6295\u884cTruist\u9884\u8ba1OpenAI<\/a>\u5e7f\u544a\u6536\u5165\u52302030\u5e74\u5c06\u589e\u957f\u81f3300\u4ebf\u7f8e\u5143\u4ee5\u4e0a\u3002<\/p>\n

OpenAI\u5df2\u5c06ChatGPT\u5e7f\u544a\u8bd5\u70b9\u9879\u76ee\u5ef6\u957f\uff0c\u5e76\u8ba1\u5212\u5728\u672a\u6765\u51e0\u5468\u5185\uff0c\u5c06\u5e7f\u544a\u8bd5\u70b9\u4ece\u7f8e\u56fd\u6269\u5c55\u81f3\u6d77\u5916\uff0c\u9996\u6279\u843d\u5730\u56fd\u5bb6\u5305\u62ec\u52a0\u62ff\u5927\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u65b0\u897f\u5170\u3002<\/p>\n

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CNBC\u63f4\u5f15Sensor Tower\u6570\u636e<\/p>\n

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01<\/p>\n

\u5728<\/strong>ChatGPT<\/strong>\u505a\u5e7f\u544a\uff1a<\/strong><\/p>\n

\u54c1\u724c\u76845\u5927\u62c5\u5fe7<\/strong><\/p>\n

1. \u7269\u7406\u9694\u79bb\u5bfc\u81f4\u4f53\u9a8c\u5272\u88c2<\/strong><\/p>\n

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OpenAI\u5728\u63a8\u51faChatGPT\u5e7f\u544a\u8bd5\u6c34\u65f6\uff0c\u5c31\u5728\u81ea\u5bb6\u5b98\u7f51\u4e0a\u660e\u786e\u4e86\u5e7f\u544a\u7684\u539f\u5219\u3002\u5176\u4e2d\u6700\u91cd\u8981\u7684\u4e00\u6761\u5c31\u662f\u201c\u56de\u7b54\u72ec\u7acb\u6027\u201d<\/strong>\u2014\u2014\u5e7f\u544a\u4e0d\u4f1a\u5f71\u54cdChatGPT\u7ed9\u51fa\u7684\u56de\u7b54\u3002\u5177\u4f53\u6765\u8bf4\uff0cOpenAI\u6784\u5efa\u4e86\u4e00\u5957\u201c\u7269\u7406\u9694\u79bb\u201d\u7684\u7cfb\u7edf\uff0cChatGPT\u5728\u751f\u6210\u7b54\u6848\u65f6\uff0c\u5e76\u4e0d\u77e5\u9053\u4e0b\u65b9\u4f1a\u5c55\u793a\u54ea\u4e2a\u5e7f\u544a\u3002<\/p>\n

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\"\u5728ChatGPT\u505a\u5e7f\u544a\uff1a\u54c1\u724c\u7684\u4e09\u4e2a\u575a\u6301\u548c\u4e94\u4e2a\u62c5\u5fe7\"<\/p>\n

ChatGPT\u5e7f\u544a\u51fa\u73b0\u5728\u56de\u7b54\u7684\u672b\u4f4d<\/p>\n

\u5e76\u660e\u786e\u6807\u6ce8\u201c\u8d5e\u52a9\u201d\u5b57\u6837<\/p>\n

2. \u9ad8\u4ef7\u503c\u5ba2\u6237\u96be\u4ee5\u89e6\u8fbe<\/strong><\/p>\n

ChatGPT \u7684\u5e7f\u544a\u4ea7\u54c1\u53ea\u4f1a\u8986\u76d6\u514d\u8d39\u7248\u7528\u6237\u548c\u6bcf\u67088\u7f8e\u5143\u7684\u65b0\u8ba1\u5212\uff08ChatGPT Go\uff09\u3002 \u5982\u679c\u4f60\u6bcf\u6708\u652f\u4ed820\u7f8e\u5143\u7684Plus\u4f1a\u5458\u3001200\u7f8e\u5143\u7684Pro\u4f1a\u5458\uff0c\u6216\u8005\u516c\u53f8\u4e3a\u4f60\u914d\u5907\u4e86\u5546\u4e1a\u6216\u4f01\u4e1a\u7248\u8d26\u53f7\uff0c\u4f60\u6c38\u8fdc\u4e0d\u4f1a\u770b\u5230\u4e00\u6761\u5e7f\u544a\u3002<\/p>\n

\u8fd9\u79cd\u8bbe\u8ba1\u770b\u4f3c\u5e38\u89c4\uff0c\u56e0\u4e3aYouTube\u3001Netflix\u3001\u817e\u8baf<\/a>\u89c6\u9891\u3001\u7231\u5947\u827a\u8fd9\u4e9b\u5185\u5bb9\u5e73\u53f0\u4e5f\u90fd\u91c7\u53d6\u4e86\u7c7b\u4f3c\u7684\u4f1a\u5458\u514d\u5e7f\u544a\u673a\u5236\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u7528\u6237\u5728\u5a31\u4e50\u5e73\u53f0\u4e0a\u662f\u201c\u6d88\u78e8\u65f6\u95f4\u201d\uff0c\u5728AI\u5e73\u53f0\u4e0a\u5219\u662f\u4e3a\u4e86\u201c\u89e3\u51b3\u95ee\u9898\u201d\u548c\u201c\u505a\u51fa\u51b3\u7b56\u201d\u3002\u6240\u4ee5\u540c\u6837\u662f\u4f1a\u5458\u8df3\u8fc7\u5e7f\u544a\uff0c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u800c\u8a00\uff0c\u5728\u6d41\u5a92\u4f53<\/a>\u4e0a\uff0c\u4f60\u9519\u8fc7\u7684\u662f\u7528\u6237\u770b\u7535\u5f71\u7684\u65f6\u95f4\uff1b\u5728 <\/strong>ChatGPT<\/strong>\u4e0a\uff0c\u9519\u8fc7\u7684\u5219\u662f\u7528\u6237\u628a\u94b1\u638f\u51fa\u6765\u7684\u77ac\u95f4\u3002<\/strong><\/p>\n

\u7845\u8c37<\/a>\u8001\u724c\u98ce\u6295Menlo Ventures\u7684\u8c03\u67e5\u663e\u793a\uff0c\u5e74\u6536\u5165\u8d85\u8fc710\u4e07\u7f8e\u5143\u7684\u5bb6\u5ead\u4e2d\uff0c\u670974%\u4f7f\u7528 AI \u5de5\u5177\u3002\u6c11\u610f\u6d4b\u9a8c\u548c\u5546\u4e1a\u8c03\u67e5\u54a8\u8be2\u673a\u6784\u76d6\u6d1b\u666e\uff08Gallup\uff09\u53d1\u73b0\uff0c\u7ba1\u7406\u5c42\u548c\u9ad8\u7ba1\u5728\u5de5\u4f5c\u4e2d\u4f7f\u7528 ChatGPT\u7684\u53ef\u80fd\u6027\u662f\u666e\u901a\u5458\u5de5\u7684\u4e09\u500d\u3002\u5f53\u9ad8\u51c0\u503c\u7528\u6237\u95ee AI \u201c\u54ea\u6b3e\u4e91\u670d\u52a1<\/a>\u66f4\u9002\u5408\u521d\u521b\u4f01\u4e1a\u201d\u6216\u201c\u5982\u4f55\u89c4\u5212\u5bb6\u5ead\u8d22\u5bcc\u7ba1\u7406\u201d\u65f6\uff0c\u8fd9\u662f\u6700\u6709\u5546\u4e1a\u4ef7\u503c\u7684\u51b3\u7b56\u77ac\u95f4\u3002<\/p>\n

\u201c\u8fd9\u6b63\u662f\u6bcf\u4e00\u4e2a B2B\u54c1\u724c\u548c\u9ad8\u5ba2\u5355\u4ef7B2C\u54c1\u724c\u68a6\u5bd0\u4ee5\u6c42\u7684\u53d7\u4f17\u3002\u800c\u4ed6\u4eec\u6b63\u8eb2\u5728\u4ed8\u8d39\u5899\u540e\uff0c\u90a3\u91cc\u662f\u5e7f\u544a\u7684\u8352\u6f20\u3002\u201d AI\u90e8\u7f72\u4e0e\u5206\u6790\u8f6f\u4ef6\u63d0\u4f9b\u5546AirOps\u7684CEO Alex Halliday\u8c08\u5230\uff0c\u8fd9\u4e0e\u4e4b\u524d\u89c1\u8fc7\u7684\u6a21\u5f0f\u622a\u7136\u4e0d\u540c\u3002<\/p>\n

\u201c\u5f53Google\u63a8\u51faWorkspace\u548c\u4f01\u4e1a\u7248\u65f6\uff0c\u7528\u6237\u5728\u641c\u7d22\u65f6\u4f9d\u7136\u80fd\u770b\u5230\u5e7f\u544a\u3002LinkedIn\u7684\u9ad8\u7ea7\u4f1a\u5458\uff08Premium\uff09\u4e5f\u4f9d\u7136\u80fd\u770b\u5230\u8d5e\u52a9\u5185\u5bb9\u3002\u4f46ChatGPT\u7684\u5546\u4e1a\u548c\u4f01\u4e1a\u7248\u4e0d\u540c\uff0c\u8fd9\u91cc\u5b8c\u5168\u6ca1\u6709\u5e7f\u544a\u6295\u653e\u7a7a\u95f4\u3002 \u5982\u679c\u4f60\u7684\u76ee\u6807\u5ba2\u6237\u8db3\u591f\u4e13\u4e1a\uff0c\u613f\u610f\u4e3a AI \u5de5\u5177\u4ed8\u8d39\uff0c\u90a3\u4e48\u4f60\u901a\u8fc7\u4ed8\u8d39\u5a92\u4f53\uff08Paid Media\uff09\u89e6\u8fbe\u4ed6\u4eec\u7684\u53ef\u80fd\u6027\u51e0\u4e4e\u964d\u4e3a\u96f6\u3002<\/strong>\u201d<\/p>\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u54c1\u724c\u4eec\u6700\u60f3\u89e6\u8fbe\u7684\u7528\u6237\u6b63\u805a\u96c6\u5728\u65e0\u5e7f\u544a\u7684\u4ed8\u8d39 AI \u5de5\u5177\u4e2d\uff1b\u4f60\u80fd\u89e6\u8fbe\u7684\u7528\u6237\uff0c\u5219\u96c6\u4e2d\u5728\u4e0d\u65ad\u7f29\u51cf\u3001\u6210\u672c\u6781\u9ad8\u7684\u6295\u653e\u4f4d\u4e2d\u3002\u201c\u54c1\u724c\u6b63\u9762\u4e34\u4e00\u79cd\u5c40\u9762\u2014\u2014\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\u53bb\u89e6\u8fbe\u4e00\u7fa4\u65e0\u6cd5\u88ab\u7cbe\u51c6\u8861\u91cf\u7684\u53d7\u4f17\uff0c\u800c\u4ed6\u4eec\u771f\u6b63\u60f3\u8981\u7684\u90a3\u7fa4\u53d7\u4f17\uff0c\u82b1\u591a\u5c11\u94b1\u90fd\u89e6\u8fbe\u4e0d\u5230\u3002<\/strong>\u201dAlex Halliday\u8bf4\u3002<\/p>\n

\u5f53\u7136\u8fd8\u6709\u6570\u636e\u95ee\u9898\uff08\u540e\u9762\u4f1a\u4e13\u95e8\u8bf4\uff09\uff0c\u5728\u6d41\u5a92\u4f53\u91cc\uff0c\u5373\u4f7f\u662f\u4e0d\u770b\u5e7f\u544a\u7684\u4ed8\u8d39\u4f1a\u5458\uff0c\u5e73\u53f0\u4f9d\u7136\u53ef\u4ee5\u8bb0\u5f55\u89c2\u770b\u559c\u6b22\uff0c\u5e76\u628a\u753b\u50cf\u6570\u636e\u7528\u4e86\u5728\u5176\u4ed6\u5730\u65b9\u5b9a\u5411\u3002\u4f46ChatGPT\u7684\u5e7f\u544a\uff0c\u9ad8\u4ef7\u503c\u7528\u6237\u4e0d\u4ec5\u5728\u7269\u7406\u4e0a\u4e0d\u53ef\u89e6\u8fbe\uff0c\u5728\u6570\u636e\u5c42\u9762\u4e5f\u53d8\u6210\u4e86\u4e0d\u53ef\u8ffd\u8e2a\u7684\u201c\u9ed1\u5323\u5b50\u201d\u3002<\/p>\n

3. \u54c1\u724c\u5b89\u5168\u6027\u5f85\u8003<\/strong><\/p>\n

\u5728\u5b98\u65b9QA\u91cc\uff0cOpenAI\u8868\u793a\u5e7f\u544a\u4e0d\u4f1a\u51fa\u73b0\u5728\u654f\u611f\u6216\u53d7\u76d1\u7ba1\u7684\u8bdd\u9898\u9644\u8fd1\uff0c\u5305\u62ec\u5065\u5eb7\u3001\u5fc3\u7406\u5065\u5eb7\u6216\u653f\u6cbb\u3002OpenAI \u663e\u7136\u4e5f\u5f88\u62c5\u5fc3\u6d88\u8d39\u8005\u7684\u53cd\u5e94\uff0c\u5e76\u5411\u5e7f\u544a\u4e3b\u627f\u8bfa\u5728\u63a8\u51fa\u65b9\u5f0f\u548c\u4e0a\u4e0b\u6587\u73af\u5883\u65b9\u9762\u4f1a\u975e\u5e38\u8c28\u614e\u3002<\/p>\n

OpenAI\u5e7f\u544a\u4e1a\u52a1\u8d1f\u8d23\u4eba\u963f\u8428\u5fb7·\u963f\u4e07\uff08Asad Awan\uff09\u5728\u5b98\u65b9\u64ad\u5ba2\u4e2d\u8c08\u5230\u4e86\u4ed6\u4eec\u7684\u4e24\u5c42\u9632\u62a4\uff0c\u5185\u5bb9\u4e0a\uff0c\u660e\u786e\u54ea\u4e9b\u8bed\u5883\u4e0d\u9002\u5408\u5e7f\u544a\uff1b\u6280\u672f\u4e0a\uff0c\u7cfb\u7edf\u81ea\u52a8\u8fc7\u6ee4\u654f\u611f\u5bf9\u8bdd\uff0c\u4e0d\u8fdb\u884c\u5e7f\u544a\u5339\u914d\u3002<\/p>\n

\"\u5728ChatGPT\u505a\u5e7f\u544a\uff1a\u54c1\u724c\u7684\u4e09\u4e2a\u575a\u6301\u548c\u4e94\u4e2a\u62c5\u5fe7\"<\/p>\n

Asad Awan<\/p>\n

\u56fe\u6e90\uff1aOpenAI\u7684Youtube<\/a>\u8282\u76ee\u300aThe Thinking Behind Ads in ChatGPT\u300b<\/p>\n

\u4f46\u5bf9\u4e8e\u89c6\u54c1\u724c\u5f62\u8c61\u5982\u751f\u547d\u7684\u5934\u90e8\u5927\u5382\u6765\u8bf4\uff0c\u8fd9\u4e9b\u627f\u8bfa\u4f9d\u7136\u65e0\u6cd5\u6d88\u9664\u90a3\u79cd\u201c\u6df1\u5c42\u7684\u5931\u63a7\u611f\u201d\u3002<\/strong><\/p>\n

\u6700\u76f4\u63a5\u7684\u4e89\u8bae\u70b9\u5728\u4e8e\u751f\u6210\u5f0f\u201c\u524d\u8a00\u201d\u3002\u636e\u591a\u4f4d\u53c2\u4e0e\u65e9\u671f\u95ed\u95e8\u6d4b\u8bd5\u7684\u4ee3\u7406\u5546\u8d1f\u8d23\u4eba\u900f\u9732\uff0cOpenAI \u63d0\u4f9b\u4e86\u4e00\u4e2a\u5141\u8bb8 ChatGPT \u4e3a\u5e7f\u544a\u81ea\u52a8\u751f\u6210\u5f00\u573a\u767d\u7684\u9009\u9879\u3002<\/p>\n

\u4f8b\u5982\uff0c\u5f53 AI \u5e2e\u4f60\u5236\u5b9a\u5b8c\u65c5\u6e38\u8ba1\u5212\u540e\uff0c\u5b83\u53ef\u80fd\u4f1a\u81ea\u52a8\u52a0\u4e0a\u4e00\u53e5\uff1a\u201c\u4e3a\u4e86\u8ba9\u60a8\u7684\u65c5\u7a0b\u66f4\u5b8c\u7f8e\uff0c\u60a8\u53ef\u80fd\u60f3\u4e86\u89e3\u4ee5\u4e0b\u4e13\u5c5e\u65b9\u6848\uff1a\u201d\uff0c\u7136\u540e\u7d27\u63a5\u7740\u5c55\u793a\u54c1\u724c\u5e7f\u544a\u3002OpenAI \u5e0c\u671b\u501f\u6b64\u964d\u4f4e\u5e7f\u544a\u7684\u7a81\u5140\u611f\uff0c\u4f7f\u5176\u66f4\u7b26\u5408\u201c\u5bf9\u8bdd\u201d\u7684\u8bed\u5883\u3002<\/p>\n

\u8fd9\u542c\u8d77\u6765\u5f88 AI\uff0c\u4f46\u5728\u4e13\u4e1a\u7684\u5e7f\u544a\u4ee3\u7406\u5546\u773c\u4e2d\uff0c\u8fd9\u7b80\u76f4\u662f\u81ea\u6740\u3002\u4e00\u4f4d\u4ee3\u7406\u5546\u8d1f\u8d23\u4eba\u76f4\u8a00\uff0c\u4ed6\u4eec\u5b81\u613f\u653e\u5f03\u8fd9\u79cd\u201c\u667a\u80fd\u5316\u201d\u529f\u80fd\uff0c\u4e5f\u4e0d\u613f\u7ed9\u5e73\u53f0\u4efb\u4f55\u521b\u4f5c\u81ea\u7531\u2014\u2014\u56e0\u4e3a\u5728 AI \u7684\u5e7b\u89c9\u5c1a\u672a\u6839\u9664\u7684\u4eca\u5929\uff0c\u54c1\u724c\u65e0\u6cd5\u627f\u62c5 AI \u66ff\u81ea\u5df1\u201c\u80e1\u8a00\u4e71\u8bed\u201d\u7684\u540e\u679c\uff0c\u6bd4\u5982AI \u53ef\u80fd\u4f1a\u5728\u5f00\u573a\u767d\u4e2d\u52a0\u5165\u672a\u7ecf\u6388\u6743\u7684\u627f\u8bfa\u3002<\/p>\n

\u7531\u4e8e\u4e00\u7ebf\u53cd\u9988\u8fc7\u4e8e\u5267\u70c8\uff0cOpenAI \u5728\u6d4b\u8bd5\u7248\u4e2d\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5f00\u5173\u9009\u9879\uff1a\u54c1\u724c\u53ef\u4ee5\u9009\u62e9\u5173\u95ed\u81ea\u52a8\u751f\u6210\u7684\u524d\u8a00\uff0c\u6539\u7528\u81ea\u5df1\u64b0\u5199\u7684\u3001\u56fa\u5b9a\u4e0d\u53d8\u7684\u77ed\u8bed\u3002\u76ee\u524d\u5927\u90e8\u5206\u54c1\u724c\u4e3a\u4e86\u7a33\u59a5\uff0c\u503e\u5411\u4e8e\u4f7f\u7528\u56fa\u5b9a\u7684\u9759\u6001\u77ed\u8bed\u800c\u975e\u751f\u6210\u5f0f\u524d\u8a00\u3002<\/p>\n

\u201c\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u975e\u5e38\u8c28\u614e\u7684\u54c1\u724c\uff0c\u8ba4\u4e3a\u51fa\u73b0\u5728\u4e00\u4e2a\u6bd4\u5e73\u65f6\u66f4\u7f3a\u4e4f\u638c\u63a7\u529b\u7684\u73af\u5883\u4e2d\u53ef\u80fd\u4f1a\u9020\u6210\u635f\u5bb3\uff0c\u90a3\u4e48\u8fd9\u6b63\u662f\u4f60\u771f\u6b63\u9700\u8981\u5ba1\u95ee\u7684\u95ee\u9898\uff0c\u201d\u6570\u5b57\u8425\u9500\u673a\u6784 PMG \u7684\u5a92\u4f53\u521b\u65b0\u4e0e\u4fe1\u4efb\u8d1f\u8d23\u4ebaJason Hartley\u8bf4\uff0c\u201c\uff08AI \u7ed9\u51fa\u7684\uff09\u7b54\u6848\u4f1a\u8ba9\u4e00\u4e9b\u4eba\u6ee1\u610f\uff0c\u800c\u8ba9\u53e6\u4e00\u4e9b\u4eba\u4e0d\u5feb\u3002\u201d<\/p>\n

\u201c\u4ed6\u4eec\u8d70\u5f97\u975e\u5e38\u5c0f\u5fc3\uff0c\u201d\u4e00\u4f4d\u533f\u540d\u7684\u7ee9\u6548\u5a92\u4f53\u9ad8\u7ba1\u8868\u793a\uff0c\u201c\u4ed6\u4eec\u60f3\u628a\u9690\u79c1\u653f\u7b56\u6446\u5728\u6700\u524d\u9762\u3002\u4ed6\u4eec\u975e\u5e38\u6e05\u695a\u5c06\u5982\u4f55\u4f7f\u7528\u6570\u636e\u3001\u5982\u4f55\u5b9a\u5411\u7b49\u7b49\u3002\u54c1\u724c\u5b89\u5168\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u3001\u5de8\u5927\u7684\u62c5\u5fe7\u3002\u201d<\/p>\n

4. \u6295\u653e\u6548\u7387\u592a\u4f4e<\/strong><\/p>\n

\u8bf4\u53e5\u9898\u5916\u8bdd\uff0c\u4fe1\u606f\u6d41\u4e4b\u6240\u4ee5\u6218\u80dc\u4e86\u95e8\u6237\uff0c\u5f88\u5173\u952e\u7684\u5c31\u662f\u5343\u4eba\u5343\u9762\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u5185\u5bb9\u4e0a\u7684\u6295\u5176\u6240\u597d\uff0c\u66f4\u662f\u5e7f\u544a\u4f4d\u7684\u65e0\u9650\u6269\u5c55\uff1a\u62a5\u7eb8\u53d7\u9650\u4e8e\u7248\u9762\uff0c\u7535\u89c6\u53d7\u9650\u4e8e\u65f6\u957f\uff0c\u800c\u7b97\u6cd5\u9a71\u52a8\u7684\u4fe1\u606f\u6d41\u7406\u8bba\u4e0a\u53ef\u4ee5\u65e0\u7a77\u65e0\u5c3d\u3002<\/p>\n

ChatGPT\u5e7f\u544a\u8bd5\u6c34\u671f\u95f4\u5f88\u5c34\u5c2c\u7684\u662f\uff0c\u5e7f\u544a\u4e3b\u6709\u94b1\u82b1\u4e0d\u6389\u3002\u636e\u5916\u5a92\u63f4\u5f15\u4e1a\u5185\u4eba\u58eb\u6d88\u606f\uff0c\u76ee\u524d\u7b26\u5408\u6761\u4ef6\u7528\u6237\u4e2d\uff0c\u4ec5\u90e8\u5206\u7528\u6237\u4f1a\u5b9e\u9645\u770b\u5230\u5e7f\u544a\u3002\u5e7f\u544a\u5c55\u793a\u9891\u6b21\u4e0d\u8db3\uff0c\u672a\u80fd\u8017\u5c3d\u5e7f\u544a\u4e3b\u521d\u671f\u627f\u8bfa\u7684\u6295\u653e\u9884\u7b97\u3002<\/p>\n

\u5bf9\u6bd4\u6765\u770b\uff0c\u8c37\u6b4c\u641c\u7d22\u6bcf\u4e00\u9875\u90fd\u6709 3-4 \u4e2a\u7f6e\u9876\u5e7f\u544a\u4f4d\uff1b\u800c ChatGPT \u7684\u4e00\u4e2a\u5bf9\u8bdd\u6d41\u53ef\u80fd\u957f\u8fbe20\u8f6e\u5bf9\u8bdd\uff0c\u5374\u53ea\u5728\u672b\u5c3e\u5f39\u51fa\u4e00\u4e2a\u201c\u8d34\u7247\u201d\u3002\u8fd9\u610f\u5473\u7740ChatGPT \u6d6a\u8d39\u4e86\u5927\u91cf\u7684\u201c\u5b9e\u65f6\u610f\u56fe\u201d\u3002<\/p>\n

\u8fd9\u79cd\u4f4e\u6548\u7387\u4e5f\u76f4\u63a5\u53cd\u6620\u5728\u4e86\u6210\u4ea4\u4ef7\u4e0a\u3002 OpenAI \u6700\u521d\u7684\u91ce\u5fc3\u6781\u5927\uff0c\u5c06\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08CPM\uff09\u6302\u5230\u4e8660\u7f8e\u5143\u7684\u9ad8\u4f4d\u2014\u2014\u8fd9\u51e0\u4e4e\u662f\u582a\u6bd4\u8d85\u7ea7\u7897\u7684\u6700\u9876\u7ea7\u5b9a\u4ef7\u3002\u7136\u800c\uff0c\u771f\u5b9e\u7684\u53cd\u9988\u5374\u6cfc\u4e86\u4e00\u76c6\u51b7\u6c34\u3002\u4e00\u540d\u670d\u52a1\u591a\u5bb6\u65e9\u671fChatGPT\u5e7f\u544a\u4e3b\u7684\u5a92\u4ecb\u91c7\u8d2d\u4eba\u5458\u8868\u793a\uff0c\u90e8\u5206\u5ba2\u6237\u5b9e\u9645\u652f\u4ed8\u7684 CPM \u4ec5\u4e3a15\u81f325\u7f8e\u5143\u3002<\/p>\n

\u4ef7\u683c\u8170\u65a9\uff0c\u5e76\u975e\u56e0\u4e3a\u54c1\u724c\u4e3b\u4e0d\u60f3\u8981\uff0c\u800c\u662f\u56e0\u4e3a\u5e7f\u544a\u5e93\u5b58\u7684\u7ade\u4e89\u5ea6\u6781\u4f4e\u3002\u7531\u4e8e\u89e6\u53d1\u673a\u5236\u4e25\u82db\u3001\u70b9\u51fb\u8def\u5f84\u4e0d\u660e\uff0c\u5927\u91cf\u5e7f\u544a\u4e3b\u4ecd\u5904\u4e8e\u89c2\u671b\u72b6\u6001\u3002<\/p>\n

\u6709\u8da3\u7684\u662f\uff0cOpenAI \u4f3c\u4e4e\u4e5f\u610f\u8bc6\u5230\u4e86\u81ea\u5df1\u5546\u52a1\u80fd\u529b\u7684\u7f3a\u9677\u3002\u5728\u8bd5\u70b9\u7684\u5934\u51e0\u5468\uff0c\u6295\u653e\u7adf\u7136\u4e3b\u8981\u4f9d\u8d56\u7535\u5b50\u8868\u683c\u548c\u7535\u8bdd\u6c9f\u901a\u8fd9\u79cd\u8fd1\u4e4e\u539f\u59cb\u7684\u4eba\u5de5\u6a21\u5f0f\u3002\u76f4\u5230\u8fd1\u51e0\u5468\uff0c\u4ed6\u4eec\u624d\u5306\u5306\u5411\u90e8\u5206\u5e7f\u544a\u4e3b\u5f00\u653e\u4e86\u81ea\u52a9\u5f0f\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u3002\u540c\u65f6\uff0c\u4e3a\u4e86\u586b\u8865\u81ea\u8eab\u9500\u552e\u80fd\u529b\u7684\u77ed\u677f\uff0c\u5f00\u59cb\u4e0e\u5e7f\u544a\u6280\u672f\u516c\u53f8Criteo\u7b49\u5916\u90e8\u4f19\u4f34\u5408\u4f5c\u3002<\/p>\n

\u4ece\u201c\u9ad8\u51b7\u95ed\u73af\u201d\u5411\u201c\u6210\u719f\u751f\u6001\u201d\u7684\u4f4e\u5934\uff0c\u5728\u6b8b\u9177\u7684\u5e7f\u544a\u5e02\u573a\u9762\u524d\uff0cAI \u5de8\u5934\u4e5f\u5f97\u5b66\u4f1a\u5982\u4f55\u50cf\u4f20\u7edf\u4e92\u8054\u7f51\u516c\u53f8\u4e00\u6837\u8ba9\u201c\u6d41\u91cf\u201d\u6ee1\u8db3\u201c\u91d1\u4e3b\u201d\u3002<\/p>\n

5. \u6570\u636e\u53cd\u9988\u7f3a\u5931\uff0c\u5f52\u56e0\u6210\u8c1c<\/strong><\/p>\n

\u4f53\u9a8c\u4e00\u822c\uff0c\u91cf\u53c8\u4e0d\u591f\uff0c\u90a3\u5e7f\u544a\u4e3b\u81f3\u5c11\u5f97\u77e5\u9053\u8c01\u770b\u4e86\u5e7f\u544a\u5427\uff1f\u4f46\u73b0\u5b9e\u662f\uff0cOpenAI \u7684\u9690\u79c1\u5899\u6bd4\u9632\u706b\u5899\u8fd8\u539a\uff0c\u54c1\u724c\u4e3b\u51e0\u4e4e\u62ff\u4e0d\u5230\u4efb\u4f55\u6709\u610f\u4e49\u7684\u540e\u94fe\u8def\u6570\u636e\uff0cChatGPT\u6210\u4e86\u4e00\u4e2a\u201c\u9ed1\u76d2\u201d\u3002<\/p>\n

\u5728 Meta \u548c\u8c37\u6b4c\uff0c\u5e7f\u544a\u4e3b\u80fd\u4e86\u89e3\u53d7\u4f17\u7684\u753b\u50cf\u7279\u5f81\uff0c\u751a\u81f3\u80fd\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u70b9\u51fb\u662f\u5426\u6700\u7ec8\u4fc3\u6210\u4e86\u8d2d\u4e70\u3002\u4f46\u5728 ChatGPT\uff0c\u54c1\u724c\u4e3b\u4e0d\u4ec5\u4e0d\u77e5\u9053\u662f\u8c01\u770b\u4e86\u5e7f\u544a\uff0c\u751a\u81f3\u8fde\u5e7f\u544a\u662f\u5728\u4ec0\u4e48\u8bed\u5883\u4e0b\u88ab\u89e6\u53d1\u7684\uff0c\u90fd\u53ea\u80fd\u9760\u731c\u3002 \u622a\u81f3\u76ee\u524d\uff0cOpenAI \u4ec5\u5411\u65e9\u671f\u5e7f\u544a\u4e3b\u63d0\u4f9b\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u6295\u653e\u82b1\u8d39\u7b49\u6781\u57fa\u7840\u7684\u6c47\u603b\u6570\u636e\u3002<\/p>\n

\u5bf9\u4e8e\u4e60\u60ef\u4e86\u6570\u636e\u5f52\u56e0\u3001ID \u5b9a\u5411\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0cChatGPT \u7684\u5e7f\u544a\u7cfb\u7edf\u4e25\u91cd\u8fdd\u80cc\u4e86\u8fc7\u53bb\u4e8c\u5341\u5e74\u5efa\u7acb\u8d77\u6765\u7684\u6570\u5b57\u8425\u9500\u8ba4\u77e5\u60ef\u6027\u3002\u8425\u9500\u673a\u6784Brainlabs\u7a0b\u5e8f\u5316\u4e1a\u52a1\u8d1f\u8d23\u4ebaBen Kahan\u76f4\u8a00\uff1a\u201c\u5f88\u591a\u6709\u9884\u7b97\u8bd5\u6c34\u65b0\u5e73\u53f0\u7684\u5ba2\u6237\u90fd\u5728\u89c2\u671b\u3001\u6001\u5ea6\u8c28\u614e\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3a\u65e0\u6cd5\u4ece\u8be5\u5e73\u53f0\u83b7\u5f97\u60f3\u8981\u7684\u6548\u679c\u8861\u91cf\u6570\u636e\u3002\u201d<\/p>\n

\u9762\u5bf9 OpenAI \u5728\u7ee9\u6548\u6570\u636e\u4e0a\u7684\u542b\u7cca\u5176\u8f9e\uff0c\u5934\u90e8\u7684\u5e7f\u544a\u4ee3\u7406\u5546\u4eec\u5f00\u59cb\u4e86\u4e00\u573a\u65e0\u5948\u7684\u201c\u81ea\u6551\u201d\u3002 \u65e2\u7136\u5e73\u53f0\u4e0d\u7ed9\u6570\u636e\uff0c\u4ee3\u7406\u5546\u53ea\u80fd\u81ea\u5df1\u6765\u5f3a\u884c\u63a8\u7b97 ChatGPT \u5e7f\u544a\u7684\u8868\u73b0\u3002\u5168\u6e20\u9053\u5a92\u4ecb\u4e0e\u6570\u636e\u4ee3\u7406\u673a\u6784Assembly\uff08Stagwell \u65d7\u4e0b\uff09\u5168\u7403\u526f\u603b\u88c1 Dan Roberts\u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u5c1d\u8bd5\u7528\u5404\u79cd\u7ed5\u8def\u7684\u65b9\u5f0f\uff0c\u8bd5\u56fe\u5c06\u6a21\u7cca\u7684\u66dd\u5149\u8ffd\u6eaf\u5230\u6700\u7ec8\u7684\u4e1a\u52a1\u6210\u679c\u4e0a\u3002<\/p>\n

OpenAI \u4f3c\u4e4e\u4e5f\u611f\u53d7\u5230\u4e86\u538b\u529b\u3002\u4e00\u4f4d\u670d\u52a1 ChatGPT \u5e7f\u544a\u4e3b\u7684\u4ee3\u7406\u5546\u9ad8\u7ba1\u900f\u9732\uff0cOpenAI \u8ba1\u5212\u5f15\u5165\u6309\u70b9\u51fb\u8ba1\u8d39\uff08CPC\uff09\u6a21\u5f0f\uff0c\u800c\u975e\u4ec5\u4ec5\u6309\u66dd\u5149\u4ed8\u8d39\u3002\u8be5\u9ad8\u7ba1\u8868\u793a\uff0cOpenAI\u8fd8\u8ba1\u5212\u63a8\u51fa\u65e8\u5728\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u64cd\u4f5c\u7684\u5e7f\u544a\uff0c\u4f8b\u5982\u4fc3\u6210\u8d2d\u4e70\u6216\u4e0b\u8f7d\u5e94\u7528\uff0c\u4f46\u76ee\u524d\u5c1a\u672a\u786e\u5b9a\u5177\u4f53\u843d\u5730\u65f6\u95f4\u3002<\/p>\n

\u6bd5\u7adf\uff0c\u5728\u65e0\u6cd5\u8bc1\u660e\u8f6c\u5316\u6548\u679c\u7684\u60c5\u51b5\u4e0b\uff0c\u8ba9\u5e7f\u544a\u4e3b\u4e3a\u201c\u53ef\u80fd\u6ca1\u770b\u89c1\u201d\u7684\u66dd\u5149\u4e70\u5355\u5b9e\u5728\u662f\u592a\u96be\u4e86\u3002\u5728 OpenAI \u7ed9\u51fa\u66f4\u5b8c\u5584\u7684\u8ffd\u8e2a\u4e0e\u8861\u91cf\u5de5\u5177\u524d\uff0c\u54c1\u724c\u4e3b\u7684\u6295\u5165\u5927\u6982\u7387\u5c06\u6b62\u6b65\u4e8e\u201c\u5c0f\u89c4\u6a21\u7684\u8bd5\u9a8c\u6027\u52a8\u4f5c\u201d\u3002<\/p>\n

\"\u5728ChatGPT\u505a\u5e7f\u544a\uff1a\u54c1\u724c\u7684\u4e09\u4e2a\u575a\u6301\u548c\u4e94\u4e2a\u62c5\u5fe7\"<\/p>\n

\u7528\u6237\u5c06\u53ef\u4ee5\u81ea\u4e3b\u7ba1\u7406\u5e7f\u544a\u8bbe\u7f6e<\/p>\n

02<\/p>\n

\u8d35\u4e14\u6df7\u4e71\uff0c<\/strong><\/p>\n

\u4f46\u4e3a\u4f55\u5e7f\u544a\u4e3b\u4ecd\u7136\u8ffd\u6367\uff1f<\/strong><\/p>\n

\u5c3d\u7ba1ChatGPT\u7684\u5e7f\u544a\u6d4b\u8bd5\u6709\u592a\u591a\u7684\u201c\u69fd\u70b9\u201d\uff0c\u4f46\u8fd9\u4e1d\u6beb\u4e0d\u5f71\u54cd\u54c1\u724c\u4eec\u7684\u70ed\u60c5\uff0c\u6216\u8005\u8bf4FOMO\u60c5\u7eea\u3002<\/p>\n

\u5c31\u5728 OpenAI \u5ba3\u5e03\u63a8\u51fa\u5e7f\u544a\u8ba1\u5212\u4ec5\u51e0\u5929\u540e\uff0c\u4e07\u8c6a\u56fd\u9645\uff08Marriott\uff09\u9996\u5e2d\u6267\u884c\u5b98 Anthony Capuano \u5728\u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e0a\u5ba3\u4f20\u4e86\u5176\u53c2\u4e0e\u6b64\u8ba1\u5212\u7684\u60c5\u51b5\u3002\u540c\u65f6\u4ed6\u8fd8\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u4e00\u9879\u5728\u5176\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u4e2d\u52a0\u5165\u201c\u81ea\u7136\u8bed\u8a00\u201d\u641c\u7d22\u7684\u6218\u7565\uff0c\u8fd9\u8868\u660e\u54c1\u724c\u65e2\u60f3\u5851\u9020\u56f4\u5899\u4e4b\u5916\u7684 AI \u7b54\u6848\uff0c\u4e5f\u60f3\u6784\u5efa\u81ea\u5df1\u7684 AI \u4f53\u9a8c\u3002<\/p>\n

\u201c\u6211\u4eec\u4e5f\u5728\u9488\u5bf9\u751f\u6210\u5f0f AI \u6280\u672f\u4f18\u5316\u6211\u4eec\u7684\u5185\u5bb9\uff0c\u4ee5\u4fbf\u65e0\u8bba\u6d88\u8d39\u8005\u5728\u54ea\u91cc\u4ee5\u53ca\u5982\u4f55\u641c\u7d22\uff0c\u6211\u4eec\u90fd\u80fd\u5904\u4e8e\u6709\u5229\u4f4d\u7f6e\u3002\u201d<\/p>\n

\u62e5\u62b1AI\u5e7f\u544a\u7684\u70ed\u60c5\u548c\u51b3\u5fc3\u5df2\u7ecf\u8d85\u8d8a\u4e86\u5e02\u573a\u90e8\uff0c\u6e17\u900f\u5230\u4e86\u8463\u4e8b\u4f1a\u5c42\u7ea7\uff0c\u5e76\u6210\u4e3a\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u6218\u7565\u7684\u6838\u5fc3\u2014\u2014\u5e7f\u544a\u6216\u8bb8\u662f\u5b9e\u9a8c\u6027\u7684\uff0c\u4f46\u54c1\u724c\u5bf9 AI \u7684\u6295\u8d44<\/a>\u7edd\u975e\u5982\u6b64\u3002<\/p>\n

\u4ece\u6c7d\u8f66<\/a>\u54c1\u724c\u798f\u7279\uff08Ford\uff09\u5230\u5962\u4f88\u54c1\u624b\u8868\u54c1\u724c\u7231\u5f7c\uff08Audemars Piguet\uff09\uff0c\u5404\u884c\u5404\u4e1a\u7684\u54c1\u724c\u90fd\u5728\u5165\u5c40ChatGPT\u5e7f\u544a\u3002\u5b8f\u76df\u96c6\u56e2\uff08Omnicom\uff09\u65d7\u4e0b OMD \u5168\u7403\u9996\u5e2d\u5a92\u4f53\u5b98 Ben Hovaness \u8868\u793a\uff0c\u4ee3\u7406\u5546\u548c\u54c1\u724c\u90fd\u610f\u8bc6\u5230\u4e86\u8fd9\u4e2a\u524d\u6240\u672a\u6709\u7684\u65f6\u523b\uff0c\u611f\u89c9\u5230\u6d88\u8d39\u8005\u4e60\u60ef\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u53d1\u751f\u4e86\u7ffb\u5929\u8986\u5730\u7684\u53d8\u5316\u3002<\/p>\n

1. \u62a2\u5360<\/strong>\u8303\u5f0f<\/strong>\u8f6c\u79fb\u7684\u7ea2\u5229\uff1a\u4ece\u5173\u952e\u8bcd\u5230\u610f\u56fe\uff0c\u8f6c\u5316\u94fe\u8def\u518d\u7f29\u77ed<\/strong><\/p>\n

\u8d8a\u6765\u8d8a\u591a\u7684\u4ece\u4e1a\u8005\u5c06 ChatGPT \u5e7f\u544a\u89c6\u4e3a\u4e0e Google \u641c\u7d22\u540c\u7b49\u5730\u4f4d\u7684\u673a\u9047\u3002<\/p>\n

\u4e3a\u4ec0\u4e48AI\u4e2d\u7684\u5e7f\u544a\u4f1a\u6bd4\u666e\u901a\u5e7f\u544a\u66f4\u6709\u5438\u5f15\u529b\uff0c\u6216\u8005\u8bf4\u66f4\u503c\u94b1\uff1f\u6211\u4eec\u8ba4\u4e3a\u4e3b\u8981\u662fAI\u4e2d\u7684\u5e7f\u544a\u6709\u4e24\u4e2a\u7279\u70b9\uff0c\u4e00\u662f\u57fa\u4e8e\u610f\u56fe\u800c\u975e\u5173\u952e\u8bcd\uff0c\u4e8c\u662f\u8ba9\u8f6c\u5316\u94fe\u8def\u7f29\u77ed\uff0c\u6d88\u8d39\u51b3\u7b56\u8fdb\u4e00\u6b65\u52a0\u901f\u3002<\/strong><\/p>\n

\u5173\u952e\u8bcd\u662f\u51b0\u5c71\u4e00\u89d2\uff0c\u610f\u56fe\u624d\u662f\u6c34\u9762\u4e4b\u4e0b\u7684\u5e9e\u7136\u5927\u7269\u3002\u6bd4\u5982\u4f20\u7edf\u641c\u7d22\uff0c\u4f60\u641c\u201c\u529e\u62a4\u7167\u201d\uff0c\u5b83\u5c31\u63a8\u529e\u8bc1\u4e2d\u4ecb\u7684\u5e7f\u544a\u3002\u800c\u9762\u5bf9AI\uff0c\u4f60\u4f1a\u95ee\u201c\u4e0b\u5468\u8981\u53bb\u7f8e\u56fd\u51fa\u5dee\uff0c\u62a4\u7167\u8fc7\u671f\u4e86\u600e\u4e48\u529e\uff1f\u201dAI \u77e5\u9053\u4f60\u7684\u610f\u56fe\u662f\u201c\u7d27\u6025\u6362\u53d1+\u5546\u52a1\u51fa\u884c\u201d\uff0c\u6b64\u65f6\uff0c\u5982\u679c\u63a8\u9001\u4e00\u4e2a\u201c24 \u5c0f\u65f6\u52a0\u6025\u529e\u8bc1\u670d\u52a1\u201d\u6216\u201c\u7f8e\u56fd\u5546\u52a1\u9152\u5e97<\/a>\u4f18\u60e0\u201d\uff0c\u5176\u76f8\u5173\u6027\u662f\u6307\u6570\u7ea7\u63d0\u5347\u7684\u3002<\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u5173\u952e\u8bcd\u5e7f\u544a\u5e38\u6709\u201c\u8bef\u4f24\u201d\uff0c\u6bd4\u5982\u4f60\u641c\u82f9\u679c<\/a>\uff0c\u53ef\u80fd\u662f\u60f3\u4e70\u6c34\u679c\uff0c\u4e5f\u53ef\u80fd\u662f\u60f3\u4e70\u624b\u673a\u3002\u57fa\u4e8e\u610f\u56fe\u7684AI\u5e7f\u544a\u51e0\u4e4e\u6d88\u706d\u4e86\u8fd9\u79cd\u6b67\u4e49\u3002\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u6bcf\u4e00\u5206\u94b1\u90fd\u82b1\u5728\u4e86\u90a3\u4e2a\u6b63\u5904\u4e8e\u51b3\u7b56\u8def\u5f84\u4e0a<\/strong>\u7684\u4eba\u8eab\u4e0a\uff0c\u8fd9\u79cd\u201c\u9897\u7c92\u5ea6\u201d\u7684\u7cbe\u51c6\u8ba9\u5355\u6b21\u5c55\u793a\u7684\u4ef7\u503c\uff08CPM\uff09\u53d8\u5f97\u6781\u9ad8\u3002<\/p>\n

\u518d\u770b\u8f6c\u5316\u94fe\u8def\uff0c\u4f20\u7edf\u7684\u6570\u5b57\u5e7f\u544a\u4e2d\uff0c\u6d88\u8d39\u8005\u5728\u8f6c\u5316\u524d\uff0c\u4f1a\u6253\u5f00\u591a\u4e2a\u9875\u9762\u3001\u8fdb\u884c\u591a\u6b21\u641c\u7d22\u3001\u6d4f\u89c8\u5bf9\u6bd4\uff0c\u4e5f\u5c31\u662f\u591a\u89e6\u70b9\u7684\u201c\u79cd\u8349\u201d\uff0c\u6bcf\u591a\u4e00\u4e2a\u73af\u8282\uff0c\u5c31\u4f1a\u6d41\u5931\u5927\u91cf\u7528\u6237\u3002\u800cAI\u7684\u56de\u7b54\u74e6\u89e3\u4e86\u8fd9\u4e00\u5207\uff0c\u8fc7\u53bb\u9700\u898110\u6b21\u300150\u6b21\u7684\u4e92\u52a8\u624d\u80fd\u5b8c\u6210\u7684\u8fc7\u7a0b\uff0c\u73b0\u5728\u7f29\u77ed\u4e3a1\u6b21\u3002<\/p>\n

AI \u626e\u6f14\u4e86\u201c\u5bfc\u8d2d\u201d\u7684\u89d2\u8272\uff0c\u5b83\u901a\u8fc7\u7b5b\u9009\u3001\u5bf9\u6bd4\u548c\u903b\u8f91\u80cc\u4e66\uff0c\u5e2e\u7528\u6237\u7701\u53bb\u4e86\u5728\u591a\u4e2a\u7f51\u9875\u95f4\u6bd4\u4ef7\u548c\u8bfb\u8bc4\u8bba\u7684\u65f6\u95f4\u3002\u8fd9\u79cd\u201c\u4ee3\u4e3a\u51b3\u7b56\u201d\u7684\u80fd\u529b\uff0c\u8ba9\u7528\u6237\u5728\u5fc3\u7406\u4e0a\u66f4\u503e\u5411\u4e8e\u987a\u7740 AI \u7684\u5efa\u8bae\u76f4\u63a5\u6210\u4ea4\u3002<\/p>\n

\u800c\u8fd9\u79cd\u538b\u7f29\u8fd8\u5728\u52a0\u901f\u2014\u2014OpenAI \u4e0e Shopify\u3001\u6c83\u5c14\u739b<\/a>\u3001Target\u3001Instacart \u7b49\u96f6\u552e\u5de8\u5934\u5efa\u7acb\u4e86\u5546\u4e1a\u5408\u4f5c\u3002\u7528\u6237\u65e0\u9700\u79bb\u5f00\u804a\u5929\u6846\uff0c\u5c31\u80fd\u5728\u5bf9\u8bdd\u4e2d\u5b8c\u6210\u4ece\u6311\u9009\u5546\u54c1\u5230\u4e0b\u5355\u7684\u539f\u751f\u670d\u52a1\u4f53\u9a8c\u3002<\/p>\n<\/p>\n

\u7f8e\u56fd\u5927\u578b\u96f6\u552e\u5546Target\u5728ChatGPT\u4e2d\u7684\u5e94\u7528<\/p>\n

\u6c83\u5c14\u739b\u4eba\u5de5\u667a\u80fd<\/a>\u3001\u4ea7\u54c1\u4e0e\u8bbe\u8ba1\u6267\u884c\u526f\u603b\u88c1\u4e39\u5c3c\u5c14·\u4e39\u514b\uff08Daniel Danker\uff09\u5728\u63a5\u53d7\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u7528\u6237\u53ea\u9700\u70b9\u51fb\u4e00\u4e2a\u201c\u8d2d\u4e70\u201d\u6309\u94ae\uff0c\u5373\u53ef\u76f4\u63a5\u5728 ChatGPT \u4e0a\u8d2d\u4e70\u6c83\u5c14\u739b\u7684\u5546\u54c1\u3002\u76ee\u5f55\u6db5\u76d6\u4e86\u6765\u81ea\u6c83\u5c14\u739b\u53ca\u5176\u5c71\u59c6\u4f1a\u5458\u5e97\uff08Sam\u2019s Club\uff09\u8fde\u9501\u6e20\u9053\u7684\u670d\u88c5\u3001\u5a31\u4e50\u3001\u5305\u88c5\u98df\u54c1\u53ca\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n

\u8fd9\u6050\u6015\u4e5f\u662f\u4e3a\u4ec0\u4e48 OpenAI \u7684\u5343\u6b21\u5c55\u793a\u6210\u672c\uff08CPM\uff09\u76ee\u6807\u5b9a\u5728 60 \u7f8e\u5143\u2014\u2014\u6bd4 Meta \u9ad8\u51fa\u4e09\u5230\u56db\u500d\uff0c\u582a\u6bd4\u8d85\u7ea7\u7897\u3002\u5f53\u4e00\u767e\u4e2a\u77ac\u95f4\u88ab\u538b\u7f29\u6210\u4e00\u4e2a\u77ac\u95f4\u65f6\uff0c\u90a3\u4e00\u4e2a\u77ac\u95f4\u7684\u4ef7\u683c\u81ea\u7136\u4f1a\u6c34\u6da8\u8239\u9ad8\u3002<\/p>\n

2. \u201c\u5149\u73af\u6548\u5e94\u201d\u7684\u8c6a\u8d4c<\/strong><\/p>\n

\u9664\u4e86\u7406\u8bba\u4e0a\u7684\u903b\u8f91\u63a8\u6f14\uff0c\u5e7f\u544a\u4e3b\u4e89\u76f8\u5165\u5c40\u7684\u539f\u56e0\u91cc\u8fd8\u6709\u4e00\u4e1d\u201c\u78b0\u8fd0\u6c14\u201d\u7684\u7384\u5b66\u6210\u5206\u3002<\/p>\n

\u867d\u7136 OpenAI \u627f\u8bfa\u5e7f\u544a\u4e0d\u4f1a\u5e72\u9884\u539f\u751f\uff08\u6709\u673a\uff09\u56de\u7b54\uff0c\u4f46\u5f88\u591a\u54c1\u724c\u65b9\u90fd\u575a\u4fe1\u201c\u4ed8\u8d39\u201d\u4f1a\u4ea7\u751f\u5149\u73af\u6548\u5e94\uff0c\u4ece\u800c\u5728\u751f\u6210\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09\u7684\u7ade\u8d5b\u4e2d\u5360\u636e\u6709\u5229\u4f4d\u7f6e\u3002<\/p>\n

\u7c7b\u4f3c\u4e8e Google \u65e9\u671f\u7684\u641c\u7d22\u5e7f\u544a\u548c Facebook<\/a> \u7684\u4fe1\u606f\u6d41\u5546\u4e1a\u5316\u2014\u2014\u8fd9\u4e9b\u6539\u53d8\u884c\u4e1a\u7684\u4e8b\u4ef6\u5956\u52b1\u4e86\u65e9\u671f\u884c\u52a8\u8005\u3002\u4f46\u73b0\u5728\u7684\u8d4c\u6ce8\u66f4\u9ad8\uff0c\u56e0\u4e3a ChatGPT \u5df2\u6210\u4e3a\u54c1\u724c\u4fe1\u606f\u7684\u5b88\u95e8\u4eba\u3002\u5b83\u51b3\u5b9a\u4e86\u5728\u81ea\u5df1\u7684\u5730\u76d8\u4e0a\u7a81\u51fa\u54ea\u4e9b\u54c1\u724c\u3001\u57cb\u6ca1\u54ea\u4e9b\u54c1\u724c\uff0c\u800c\u8425\u9500\u4eba\u5458\u770b\u5230\u4e86\u901a\u8fc7\u5e7f\u544a\u5728\u8fd9\u4e00\u5bf9\u8bdd\u4e2d\u83b7\u5f97\u53d1\u8a00\u6743\u7684\u673a\u4f1a\u3002<\/p>\n

\u201c\u6211\u4eec\u5e76\u4e0d\u662f\u6bcf\u5929\u6216\u6bcf\u5e74\u90fd\u80fd\u770b\u5230\u4e00\u4e2a\u65b0\u7684\u5a92\u4f53\u6e20\u9053\u5982\u96e8\u540e\u6625\u7b0b\u822c\u6d8c\u73b0\uff0c\u201d\u5b8f\u76df\u96c6\u56e2\uff08Omnicom\uff09\u65d7\u4e0b OMD \u5168\u7403\u9996\u5e2d\u5a92\u4f53\u5b98 Ben Hovaness \u8868\u793a\uff0c\u201c\u8fd9\u79cd\u666f\u89c2\u7ea7\u7684\u5de8\u53d8\u4e00\u65e6\u53d1\u751f\uff0c\u5c31\u662f\u91cc\u7a0b\u7891\u5f0f\u7684\u3002\u6211\u4eec\u7684\u5ba2\u6237\u4e5f\u6301\u6709\u540c\u6837\u7684\u770b\u6cd5\uff0c\u4ed6\u4eec\u6b63\u5bfb\u6c42\u6211\u4eec\u7684\u5e2e\u52a9\u6765\u6478\u900f\u5b83\u3002\u201d<\/p>\n

\u76ee\u524d\u6ca1\u6709\u8ff9\u8c61\u8868\u660e\u5728 ChatGPT \u4e0a\u8d2d\u4e70\u5e7f\u544a\u4f1a\u76f4\u63a5\u5f71\u54cd AI \u5411\u6d88\u8d39\u8005\u63d0\u4f9b\u7684\u5173\u4e8e\u54c1\u724c\u7684\u201c\u6709\u673a\u56de\u7b54\u201d\uff0c\u4f46\u5f88\u591a\u4ee3\u7406\u5546\u8ba4\u4e3a\uff0c\u5982\u679c\u6d88\u8d39\u8005\u6b63\u5728\u8d2d\u7269\u6216\u7814\u7a76\uff0c\u54c1\u724c\u4ec5\u4ec5\u51ed\u501f\u4f20\u9012\u4e86\u4e00\u6761\u4fe1\u606f\u2014\u2014\u5373\u4f7f\u662f\u4e0e\u81ea\u7136\u5bf9\u8bdd\u533a\u5206\u5f00\u6765\u7684\u4ed8\u8d39\u4fe1\u606f\u2014\u2014\u5c31\u80fd\u4f18\u5316\u5176\u80dc\u7b97\u3002<\/p>\n

\u201c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u5b83\u5fc5\u987b\u8d77\u4f5c\u7528\uff0c\u201dStagwell \u65d7\u4e0b Assembly \u5168\u7403\u641c\u7d22\u526f\u603b\u88c1 Dan Roberts \u8868\u793a\u3002\u4ed6\u8865\u5145\u9053\uff0c\u5373\u4f7f\u4e0d\u80fd\u7acb\u5373\u8f6c\u5316\uff0c\u201c\u4e5f\u4f1a\u4ea7\u751f\u8fd9\u79cd\u5149\u73af\u6548\u5e94\u6216\u54c1\u724c\u56de\u60f3\u6548\u5e94\u201d\u3002<\/p>\n

Assembly \u662f\u5ba3\u5e03\u8fdb\u519b ChatGPT \u5e7f\u544a\u7684\u673a\u6784\u4e4b\u4e00\u3002\u8fd9\u4e9b\u4ee3\u7406\u5546\u5728\u7f51\u4e0a\u53d1\u5e03\u5173\u4e8e\u8be5\u8bd5\u70b9\u8ba1\u5212\u7684\u65b9\u5f0f\uff0c\u9884\u793a\u4e86\u4ed6\u4eec\u7684\u5229\u76ca\u4e0eGEO \u7d27\u5bc6\u76f8\u8fde\uff0c\u5e76\u9884\u671f\u53c2\u4e0e\u5e7f\u544a\u5c06\u4ea7\u751f\u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\u3002<\/p>\n

3. \u770b\u91cd\u6f5c\u529b\uff0c\u575a\u4fe1\u5e7f\u544a\u6837\u5f0f\u4f1a\u8fdb\u4e00\u6b65\u6f14\u53d8<\/strong><\/p>\n

\u4fe1\u5fc3\u6bd4\u9ec4\u91d1<\/a>\u66f4\u91cd\u8981\u3002<\/p>\n

\u5c3d\u7ba1\u76ee\u524d\u7684 ChatGPT \u5e7f\u544a\u4e0d\u5982\u4eba\u610f\uff0c\u4f46\u7edd\u5927\u591a\u6570\u54c1\u724c\u65b9\u90fd\u575a\u4fe1\uff0c\u76ee\u524d\u5904\u4e8e\u80da\u80ce\u5f62\u6001\u7684 AI \u5e7f\u544a\u5c06\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u66f4\u590d\u6742\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n

\u636e\u4e00\u4f4d\u4ee3\u7406\u5546\u9ad8\u7ba1\u900f\u9732\uff0cOpenAI \u5df2\u7ecf\u5728\u8ba8\u8bba\u5e7f\u544a\u683c\u5f0f\u7684\u6f14\u53d8\uff0c\u5305\u62ec\u66f4\u591a\u52a8\u6001\u521b\u610f\u4f18\u5316\u3002\u201c\u4e94\u5e74\u540e\u7684\u5e7f\u544a\u683c\u5f0f\u770b\u8d77\u6765\u5c06\u5b8c\u5168\u4e0d\u540c\uff0c\u201d\u8be5\u4ee3\u7406\u5546\u9ad8\u7ba1\u8868\u793a\uff0c\u201c\u6211\u4eec\u4eca\u5929\u6240\u62e5\u6709\u7684\uff0c\u5e76\u4e0d\u662f\u8fd9\u4e2a\u5e73\u53f0\u7684\u7ec8\u5c40\u3002\u201d<\/p>\n

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