{"id":764769,"date":"2026-04-19T17:13:36","date_gmt":"2026-04-19T09:13:36","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=764769"},"modified":"2026-04-19T17:13:36","modified_gmt":"2026-04-19T09:13:36","slug":"%e9%85%92%e5%ba%97%e5%9b%9b%e5%b7%a8%e5%a4%b4%e8%bf%9e%e5%8f%91%e8%b4%a2%e6%8a%a5%ef%bc%9a%e6%95%88%e7%8e%87%e6%89%8d%e6%98%af%e8%a1%8c%e4%b8%9a%e6%b4%bb%e4%b8%8b%e5%8e%bb%e7%9a%84%e7%a1%ac%e5%ba%95","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=764769","title":{"rendered":"\u9152\u5e97\u56db\u5de8\u5934\u8fde\u53d1\u8d22\u62a5\uff1a\u6548\u7387\u624d\u662f\u884c\u4e1a\u6d3b\u4e0b\u53bb\u7684\u786c\u5e95\u6c14"},"content":{"rendered":"<blockquote>\n<p>\u6587 |\u7425\u73c0\u6d88\u7814\u793e\uff0c\u4f5c\u8005 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class=\"tag_link\">\u4e1a\u7ee9<\/a>\u6ce2\u52a8\uff0c\u8fd9\u80cc\u540e\u662f\u4e00\u4e2a\u65f6\u4ee3\u7684\u5f7b\u5e95\u843d\u5e55\uff0c\u4e5f\u662f\u4e00\u4e2a\u65b0\u65f6\u4ee3\u7684\u6b63\u5f0f\u5f00\u542f&mdash;&mdash;\u90a3\u4e2a\u9760&ldquo;\u591a\u5f00\u4e00\u95f4\u623f\u5c31\u591a\u8d5a\u4e00\u4efd\u94b1&rdquo;\u3001\u9760\u95e8\u5e97\u6570\u91cf\u5b9a\u80dc\u8d1f\u7684\u91ce\u86ee\u751f\u957f\u5e74\u4ee3\uff0c\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u3002<\/p>\n<p>\u672a\u6765\u7684\u9152\u5e97\u884c\u4e1a\uff0c\u62fc\u7684\u4e0d\u518d\u662f\u89c4\u6a21\uff0c\u800c\u662f\u7ed3\u6784\u3001\u662f\u6548\u7387\u3001\u662f\u5355\u5e97\u7684\u771f\u5b9e\u76c8\u5229\u80fd\u529b\uff0c\u8fd9\u624d\u662f\u5934\u90e8\u73a9\u5bb6\u4eec\u7a7f\u8d8a\u5468\u671f\u7684\u6838\u5fc3\u5bc6\u7801\u3002<\/p>\n<h2><strong>\u5229\u6da6\u5012\u6302\uff0c\u4ece&ldquo;\u62fc\u89c4\u6a21&rdquo;\u5230&ldquo;\u62fc\u5229\u6da6&rdquo;\u751f\u6b7b\u5207\u6362<\/strong><\/h2>\n<p>2025\u5e74\u7684\u9152\u5e97\u5708\uff0c\u6700\u9b54\u5e7b\u7684\u73b0\u8c61\u83ab\u8fc7\u4e8e&ldquo;\u5229\u6da6\u5012\u6302\u5f0f\u589e\u957f&rdquo;\uff1a\u534e\u4f4f\u603b\u6536\u5165\u4ec5\u589e\u957f5.93%\uff0c\u5f52\u6bcd\u51c0\u5229\u6da6\u5374\u76f4\u63a5\u66b4\u6da866.7%\uff1b\u9526\u6c5f\u9152\u5e97\u8425\u6536\u5fae\u964d1.79%\uff0c\u6263\u975e\u51c0\u5229\u6da6\u5374\u72c2\u589e75.19%\uff1b\u9996\u65c5\u3001\u4e9a\u6735\u4e5f\u4e0d\u7518\u793a\u5f31\uff0c\u51c0\u5229\u6da6\u5747\u5b9e\u73b0\u7a33\u6b65\u589e\u957f\uff0c\u6574\u4e2a\u884c\u4e1a\u5448\u73b0\u51fa\u96c6\u4f53\u76c8\u5229\u4fee\u590d\u7684\u6001\u52bf\u3002<\/p>\n<p>\u5f88\u591a\u4eba\u4f1a\u8bf4\uff0c\u8fd9\u4e0d\u8fc7\u662f\u4f4e\u57fa\u6570\u6548\u5e94\uff0c\u662f\u53bb\u5e74\u7684&ldquo;\u5751&rdquo;\u88ab\u586b\u5e73\u4e86&mdash;&mdash;\u534e\u4f4f\u7684<a 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class=\"tag_link\">\u91cd\u7ec4<\/a>\u652f\u51fa\u5f52\u96f6\uff1b\u9526\u6c5f\u6ca1\u4e86\u53bb\u5e74\u7684\u5927\u989d\u8d44\u4ea7\u5904\u7f6e\u6536\u76ca\uff0c\u5374\u4f9d\u7136\u80fd\u5b9e\u73b0\u5229\u6da6\u6b63\u589e\u957f\u3002\u4f46\u5982\u679c\u53ea\u770b\u5230\u8fd9\u4e00\u5c42\uff0c\u5c31\u5b8c\u5168\u4f4e\u4f30\u4e86\u5934\u90e8\u5de8\u5934\u7684\u6218\u7565\u8fdc\u89c1\u3002<\/p>\n<p><strong>\u771f\u6b63\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u662f\u5168\u884c\u4e1a\u4ece&ldquo;\u62fc\u89c4\u6a21&rdquo;\u5230&ldquo;\u62fc\u5229\u6da6&rdquo;\u7684\u7ed3\u6784\u6027\u5207\u6362\uff0c\u662f\u4e00\u573a\u5f7b\u5e95\u7684\u76c8\u5229\u903b\u8f91\u91cd\u6784\u3002<\/strong><\/p>\n<p><strong>\u8fc7\u53bb\u9152\u5e97\u4e1a\u7684\u589e\u957f\u516c\u5f0f\u7b80\u5355\u7c97\u66b4\uff1a\u591a\u5f00\u5e97=\u591a\u8425\u6536=\u591a\u5229\u6da6\uff0c\u5927\u5bb6\u4e00\u95e8\u5fc3\u601d\u94fa\u7f51\u70b9\u3001\u51b2\u89c4\u6a21\uff0c\u54ea\u6015\u5355\u5e97\u4e0d\u8d5a\u94b1\uff0c\u4e5f\u89c9\u5f97&ldquo;\u89c4\u6a21\u4e0a\u53bb\u4e86\u603b\u4f1a\u597d&rdquo;\u3002<\/strong><\/p>\n<p><strong>\u4f46\u73b0\u5728\uff0c\u8fd9\u4e2a\u516c\u5f0f\u5f7b\u5e95\u5931\u6548\u4e86\uff0c\u65b0\u7684\u751f\u5b58\u6cd5\u5219\u5df2\u7136\u6210\u578b\uff1a\u5c11\u76f4\u8425\u3001\u591a\u52a0\u76df\u3001\u63a7\u8d39\u7528\u3001\u63d0\u6548\u7387\uff0c\u624d\u80fd\u6362\u6765\u66f4\u9ad8\u7684\u5229\u6da6\u3002<\/strong><\/p>\n<p>\u534e\u4f4f\u5c31\u662f\u8fd9\u5957\u65b0\u6cd5\u5219\u7684\u6700\u4f73\u8df5\u884c\u8005\u3002<\/p>\n<p>\u9ad8\u6bdb\u5229\u7684\u52a0\u76df\u53ca\u7279\u8bb8\u7ecf\u8425\u4e1a\u52a1\u6536\u5165\u540c\u6bd4\u589e\u957f23.1%\uff0c\u5728\u603b\u6536\u5165\u4e2d\u7684\u5360\u6bd4\u5927\u5e45\u63d0\u5347\uff0c\u800c\u90a3\u4e9b\u9700\u8981\u627f\u62c5\u9ad8\u6602\u79df\u91d1\u3001\u4eba\u529b\u6210\u672c\u7684\u76f4\u8425\u4e1a\u52a1\uff0c\u5219\u88ab\u679c\u65ad\u6536\u7f29\u3002<\/p>\n<p>\u8fd9\u79cd&ldquo;\u5f03\u91cd\u5c31\u8f7b&rdquo;\u7684\u8c03\u6574\uff0c\u76f4\u63a5\u628a\u534e\u4f4f\u7b2c\u56db\u5b63\u5ea6\u7684\u7ecf\u8425\u5229\u6da6\u7387\u63a8\u9ad8\u81f329.1%\uff0c\u4e5f\u5f7b\u5e95\u9a8c\u8bc1\u4e86\u8f7b\u8d44\u4ea7\u6a21\u5f0f\u7684\u5a01\u529b&mdash;&mdash;\u4e0d\u7528\u81ea\u5df1\u7838\u94b1\u5efa\u5e97\u3001\u7ba1\u5e97\uff0c\u9760\u8f93\u51fa\u54c1\u724c\u548c\u7ba1\u7406\u5c31\u80fd\u8d5a\u5f97\u76c6\u6ee1\u94b5\u6ee1\uff0c\u8fd9\u624d\u662f\u9152\u5e97\u4e1a\u9ad8\u8d28\u91cf\u53d1\u5c55\u7684\u6b63\u786e\u6253\u5f00\u65b9\u5f0f\u3002<\/p>\n<p>\u800c\u9526\u6c5f\u7684\u73a9\u6cd5\uff0c\u5219\u662f\u53e6\u4e00\u79cd\u6781\u81f4&mdash;&mdash;\u9760\u7ba1\u7406\u7cbe\u4fee\u53d6\u80dc\u3002<\/p>\n<p>2025\u5e74\uff0c\u9526\u6c5f\u7684\u9500\u552e\u3001\u7ba1\u7406\u3001\u8d22\u52a1\u4e09\u9879\u671f\u95f4\u8d39\u7528\u5408\u8ba1\u51cf\u5c11\u7ea64.8\u4ebf\u5143\uff0c\u8fd9\u7b14\u94b1\u51e0\u4e4e\u5b8c\u5168\u8986\u76d6\u4e86\u6263\u975e\u51c0\u5229\u6da6\u7684\u589e\u91cf\u3002<\/p>\n<p>\u4f46\u8fd9\u7edd\u4e0d\u662f\u7b80\u5355\u7684&ldquo;\u8282\u8863\u7f29\u98df&rdquo;\uff0c\u800c\u662f\u5b9e\u6253\u5b9e\u7684\u7ba1\u7406\u6548\u7387\u91ca\u653e\uff1a&ldquo;\u505a\u7cbe\u603b\u90e8\u3001\u505a\u5f3a\u533a\u57df\u3001\u505a\u5b9e\u7701\u533a&rdquo;\u7684\u7ec4\u7ec7\u53d8\u9769\u7cbe\u7b80\u4e86\u5197\u4f59\u67b6\u6784\uff0c\u4f1a\u5458\u5e73\u53f0\u3001\u5168\u7403\u91c7\u8d2d\u5e73\u53f0\u7b49\u6570\u5b57\u5316\u5de5\u5177\u63d0\u5347\u4e86\u8fd0\u8425\u6548\u7387\uff0c\u518d\u52a0\u4e0a\u6293\u4f4f<a 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class=\"tag_link\">\u6b27\u6d32<\/a>\u5229\u7387\u4e0b\u964d\u7684\u673a\u4f1a\u4f18\u5316\u503a\u52a1\u7ed3\u6784\uff0c\u591a\u7ba1\u9f50\u4e0b\u5b9e\u73b0\u4e86\u6210\u672c\u7684\u7cbe\u51c6\u7ba1\u63a7\uff0c\u628a&ldquo;\u964d\u672c&rdquo;\u771f\u6b63\u505a\u6210\u4e86&ldquo;\u589e\u6548&rdquo;\uff0c\u8fd9\u4e5f\u7ed9\u90a3\u4e9b\u8fd8\u5728\u9760\u538b\u7f29\u670d\u52a1\u6210\u672c\u82df\u6d3b\u7684\u4e2d\u5c0f\u9152\u5e97\u4e0a\u4e86\u751f\u52a8\u4e00\u8bfe\u3002<\/p>\n<h2><strong>\u4ece&ldquo;\u4ef7\u683c\u6218&rdquo;\u5230&ldquo;\u4ef7\u503c\u5b9a\u4ef7&rdquo;\u7684\u8d5b\u9053\u5347\u7ea7<\/strong><\/h2>\n<p>RevPAR\uff08\u5e73\u5747\u53ef\u552e\u5ba2\u623f\u6536\u5165\uff09\u4f5c\u4e3a\u8861\u91cf\u9152\u5e97\u7ecf\u8425\u6548\u7387\u7684\u6838\u5fc3\u6307\u6807\uff0c2025\u5e74\u5168\u5e74\uff0c\u56db\u5bb6\u5de8\u5934\u96c6\u4f53\u4e0b\u6ed1\uff0c\u8fd9\u80cc\u540e\u662f\u4f9b\u7ed9\u731b\u4e8e\u9700\u6c42\u7684\u771f\u5b9e\u884c\u4e1a\u5e95\u8272&mdash;&mdash;\u623f\u95f4\u8d8a\u5f00\u8d8a\u591a\uff0c\u4f46\u771f\u6b63\u613f\u610f\u4e70\u5355\u7684\u6709\u6548\u9700\u6c42\u5e76\u6ca1\u6709\u540c\u6b65\u589e\u957f\uff0c\u884c\u4e1a\u9677\u5165\u4e86&ldquo;\u623f\u95f4\u8d8a\u591a\uff0c\u8d5a\u94b1\u8d8a\u96be&rdquo;\u7684\u56f0\u5883\u3002<\/p>\n<p>\u4f46\u8f6c\u673a\u6070\u6070\u51fa\u73b0\u5728\u7b2c\u56db\u5b63\u5ea6\uff1a\u4e09\u5bb6\u5de8\u5934\u7684RevPAR\u540c\u6bd4\u8f6c\u6b63\uff0c\u8fd8\u6709\u4e00\u5bb6\u57fa\u672c\u6301\u5e73\uff0c\u8fd9\u662f\u5e02\u573a\u4f9b\u9700\u5173\u7cfb\u51fa\u73b0\u6b63\u5411\u53d8\u5316\u7684\u5f3a\u70c8\u4fe1\u53f7\uff0c\u66f4\u5173\u952e\u7684\u662f\uff0c\u884c\u4e1a\u7ade\u4e89\u6b63\u5728\u6084\u6084\u6362\u8d5b\u9053&mdash;&mdash;\u4ece&ldquo;\u4ef7\u683c\u6218&rdquo;\u8f6c\u5411&ldquo;\u54c1\u724c\u5b9a\u4ef7&rdquo;\uff0c\u8fd9\u624d\u662f\u6700\u503c\u5f97\u5173\u6ce8\u7684\u884c\u4e1a\u62d0\u70b9\u3002<\/p>\n<p>\u534e\u4f4f\u4e2d\u56fd\u7684ADR\uff08\u65e5\u5747\u623f\u4ef7\uff09\u5168\u5e74\u5fae\u589e0.2%\uff0c\u770b\u4f3c\u4e0d\u8d77\u773c\uff0c\u4f46\u5230\u4e86\u7b2c\u56db\u5b63\u5ea6\uff0c\u8fd9\u4e2a\u6570\u5b57\u76f4\u63a5\u98d9\u5347\u81f34.1%\uff0c\u4e5f\u5e26\u52a8RevPAR\u5b9e\u73b0\u8f6c\u6b63\u3002<\/p>\n<p>\u8981\u77e5\u9053\uff0c\u7b2c\u56db\u5b63\u5ea6\u672c\u5c31\u662f\u9152\u5e97\u884c\u4e1a\u7684\u4f20\u7edf\u6de1\u5b63\uff0c\u653e\u5728\u4ee5\u524d\uff0c\u5f88\u591a\u9152\u5e97\u7684\u5e94\u5bf9\u4e4b\u6cd5\u5c31\u662f\u964d\u4ef7\u5f15\u5ba2\uff0c\u4f46\u534e\u4f4f\u504f\u4e0d\uff0c\u9760\u54c1\u724c\u6ea2\u4ef7\u548c\u79d1\u5b66\u5b9a\u4ef7\u7a33\u4f4f\u4e86\u4ef7\u683c\uff0c\u8fd9\u80cc\u540e\u662f\u54c1\u724c\u5b9e\u529b\u7684\u4f53\u73b0\uff0c\u4e5f\u8bf4\u660e\u6d88\u8d39\u8005\u6b63\u5728\u4e3a&ldquo;\u4ef7\u503c&rdquo;\u4e70\u5355\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u4e3a&ldquo;\u4f4e\u4ef7&rdquo;\u4e70\u5355\u3002<\/p>\n<p>\u4e9a\u6735\u7684\u8868\u73b0\u5219\u66f4\u80fd\u5370\u8bc1\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u867d\u71362025\u5e74\u5176ADR\u540c\u6bd4\u5fae\u964d1.1%\uff0c\u4f46431.9\u5143\u7684\u5747\u4ef7\u4f9d\u7136\u8fdc\u8d85\u540c\u884c\uff0c\u5f70\u663e\u51fa\u6781\u5f3a\u7684\u54c1\u724c\u6ea2\u4ef7\u80fd\u529b\u3002<\/p>\n<p>\u5c24\u5176\u662f\u5b83\u7684\u9ad8\u7aef\u54c1\u724c\u8428\u548c\uff0c\u7b2c\u56db\u5b63\u5ea6RevPAR\u5df2\u7ecf\u7a81\u7834950\u5143\uff0c\u9760\u7684\u5c31\u662f\u5dee\u5f02\u5316\u7684\u4f53\u9a8c\u548c\u7cbe\u51c6\u7684\u4e2d\u9ad8\u7aef\u5b9a\u4f4d\u3002\u5f53\u7136\uff0c\u9ad8\u4f53\u9a8c\u80cc\u540e\u5fc5\u7136\u662f\u9ad8\u8fd0\u8425\u6210\u672c\uff0c2025\u5e74\u4e9a\u6735\u7684\u8fd0\u8425\u6210\u672c\u540c\u6bd4\u4e0a\u5347\uff0c\u8fd9\u4e5f\u7ed9\u5b83\u63d0\u4e86\u4e2a\u9192\uff1a\u4e00\u65e6\u670d\u52a1\u4f53\u9a8c\u65e0\u6cd5\u6301\u7eed\u652f\u6491\u9ad8\u4ef7\uff0c\u8fd9\u79cd\u6ea2\u4ef7\u80fd\u529b\u968f\u65f6\u53ef\u80fd\u5d29\u584c\uff0c\u8fd9\u4e5f\u662f\u6240\u6709\u4e2d\u9ad8\u7aef\u9152\u5e97\u9700\u8981\u9762\u5bf9\u7684\u8003\u9a8c\u3002<\/p>\n<p>\u8fd8\u6709\u9526\u6c5f\u7684\u7ecf\u6d4e\u578b\u9152\u5e97\uff0c\u7b2c\u56db\u5b63\u5ea6RevPAR\u540c\u6bd4\u589e\u957f2.6%\uff0c\u8dd1\u8d62\u4e86\u4e2d\u7aef\u9152\u5e97\uff0c\u8fd9\u4e5f\u4f20\u9012\u51fa\u4e00\u4e2a\u91cd\u8981\u4fe1\u53f7\uff1a\u5728\u6d88\u8d39\u5206\u5c42\u8d8a\u6765\u8d8a\u660e\u663e\u7684\u5f53\u4e0b\uff0c\u6027\u4ef7\u6bd4\u4f9d\u7136\u662f\u786c\u901a\u8d27\uff0c\u4e0d\u662f\u6240\u6709\u9152\u5e97\u90fd\u8981\u5f80\u4e2d\u9ad8\u7aef\u6324\uff0c\u628a\u7ecf\u6d4e\u578b\u9152\u5e97\u505a\u7cbe\u3001\u505a\u900f\uff0c\u540c\u6837\u80fd\u627e\u5230\u589e\u957f\u97e7\u6027\u3002<\/p>\n<p>\u8bf4\u5230\u5e95\uff0c<strong>\u73b0\u5728\u7684\u9152\u5e97\u884c\u4e1a\uff0c\u5df2\u7ecf\u8fdb\u5165\u4e86\u6709\u6548\u9700\u6c42\u7684\u7ade\u4e89\u9636\u6bb5&mdash;&mdash;\u4e0d\u662f\u8ffd\u6c42\u6709\u6ca1\u6709\u5ba2\u4eba\uff0c\u800c\u662f\u770b\u8fd9\u4e9b\u5ba2\u4eba\u662f\u5426\u613f\u610f\u4e3a\u5f53\u524d\u7684\u4ef7\u683c\u4e70\u5355\u3002<\/strong>\u8fd9\u79cd\u53d8\u5316\uff0c\u4f1a\u76f4\u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