{"id":739671,"date":"2026-03-08T14:52:45","date_gmt":"2026-03-08T06:52:45","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=739671"},"modified":"2026-03-08T14:52:45","modified_gmt":"2026-03-08T06:52:45","slug":"30%e4%ba%bf%e8%8a%b1%e4%ba%86%ef%bc%8c%e6%a0%b8%e5%bf%83%e9%aa%a8%e5%b9%b2%e8%b5%b0%e4%ba%86%ef%bc%8c%e5%8d%83%e9%97%ae%e5%90%91%e4%bd%95%e5%a4%84%e5%8e%bb%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=739671","title":{"rendered":"30\u4ebf\u82b1\u4e86\uff0c\u6838\u5fc3\u9aa8\u5e72\u8d70\u4e86\uff0c\u5343\u95ee\u5411\u4f55\u5904\u53bb\uff1f"},"content":{"rendered":"
\n

\u6587 | \u589e\u957f\u9ed1\u76d2Growthbox<\/p>\n<\/blockquote>\n

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AI\u4e0d\u9700\u8981\u7528\u6237\u7cbe\u786e\u8868\u8fbe\u9700\u6c42\u3002\"\u5468\u672b\u9732\u8425\u5e26\u4ec0\u4e48\u5403\u7684\"\u8fd9\u6837\u6a21\u7cca\u7684\u3001\u573a\u666f\u5316\u7684\u63cf\u8ff0\u5c31\u80fd\u88ab\u7406\u89e3\u548c\u8f6c\u5316\u4e3a\u5177\u4f53\u7684\u5546\u54c1\u63a8\u8350\u3002\u5b83\u4e0d\u9700\u8981\u7528\u6237\u8017\u8d39\u7cbe\u529b\u641c\u7d22\u3001\u6bd4\u4ef7\u3001\u7b5b\u9009\uff0c\u4e24\u4e09\u8f6e\u5bf9\u8bdd\u5c31\u80fd\u8d70\u5b8c\u4ece\u9700\u6c42\u7406\u89e3\u5230\u4e0b\u5355\u7684\u5168\u6d41\u7a0b\u3002\u57fa\u4e8e\u7528\u6237\u4e2a\u6027\u5316\u7684\u4fe1\u606f\u548c\u610f\u56fe\u7406\u89e3\uff0cAI\u751a\u81f3\u80fd\u63a8\u8350\u7528\u6237\"\u81ea\u5df1\u90fd\u6ca1\u60f3\u5230\"\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u7528\u6237\u53d1\u73b0\u65b0\u54c1\u724c\u548c\u65b0\u4ea7\u54c1\u3002<\/p>\n

\u6dd8\u5b9d\u63a8\u8350\u7b97\u6cd5\u8d1f\u8d23\u4eba\u59dc\u5b87\u5b81\u6709\u4e00\u4e2a\u6838\u5fc3\u89c2\u70b9\uff1a\"\u5982\u679c\u4f60\u53ea\u63a8\u4f4e\u4ef7\u5546\u54c1\uff0c\u662f\u4e0d\u9700\u8981\u7528\u5927\u8bed\u8a00\u6a21\u578b\u7684\u3002\" LLM \u7684\u771f\u6b63\u4ef7\u503c\u5728\u4e8e\u7406\u89e3\u590d\u6742\u3001\u6a21\u7cca\u3001\u573a\u666f\u5316\u7684\u9700\u6c42\uff0c\u7136\u540e\u5339\u914d\u957f\u5c3e\u5546\u54c1\u3002[1]<\/p>\n

\u6dd8\u5b9d\u5185\u90e8\u7684\u5927\u6a21\u578bRecGPT\u6570\u636e\u663e\u793a\uff1aLLM\u5bf9\"\u63a2\u7d22\u5708\"\uff08\u7528\u6237\u53d1\u73b0\u65b0\u54c1\u7c7b\uff09\u7684\u6548\u7387\u63d0\u5347\u8d85\u8fc750%\uff0c\u800c\u5bf9\"\u6548\u7387\u5708\"\uff08\u5df2\u77e5\u504f\u597d\u5339\u914d\uff09\u7684\u63d0\u5347\u4ec5\u4e3a\u4e2a\u4f4d\u6570—\u8fd9\u662f\u56e0\u4e3a\u4f20\u7edf\u63a8\u8350\u7cfb\u7edf\u5728\u6548\u7387\u5708\u7684baseline\u5df2\u7ecf\u975e\u5e38\u9ad8\u3002LLM \u7684\u6838\u5fc3\u6218\u573a\u662f\u5e2e\u52a9\u6d88\u8d39\u8005\u6253\u7834\u4fe1\u606f\u8327\u623f\u3001\u6fc0\u6d3b\u957f\u5c3e\u4f9b\u7ed9<\/strong>\u3002<\/p>\n

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\u589e\u957f\u9ed1\u76d2\u5728 2025 \u5e74\u672b\u7684\u8c03\u7814\u4e5f\u53d1\u73b0 AI \u8f85\u52a9\u6d88\u8d39\u51b3\u7b56\u7684\u6e17\u900f\u7387\u8d85\u8fc7\u4e86 40%\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6bcf\u5e74\u81f3\u5c11\u6709 2.4 \u4ebf\u4eba\u5728\u7528 AI \u8d2d\u7269\uff0c\u4e14\u8fd9\u4e2a\u6570\u5b57\u4f1a\u968f\u7740 AI \u666e\u53ca\u5feb\u901f\u589e\u957f\uff0c\u5168\u6c11\u666e\u53ca\u53ea\u662f\u65f6\u95f4\u95ee\u9898\u3002<\/p>\n

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PART2 \u5343\u95ee\u5b9e\u8df5\uff1a\u4eceAI\u641c\u7d22\u5230AI\u66ff\u4f60\u4e70<\/h2>\n

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\u6dd8\u5b9dAPP\u5185\u7f6e\u7684\"AI\u4e07\u80fd\u641c\"\u5b9a\u4f4d\u4e3a\u5b58\u91cf\u7528\u6237\u7684copilot\uff0c\u670d\u52a1\u7684\u662f25\u523045\u5c81\u3001\u6709\u8d2d\u4e70\u610f\u56fe\u4f46\u9700\u6c42\u6a21\u7cca\u7684\u5973\u6027\u7528\u6237——\u5979\u4eec\u5df2\u7ecf\u5728\u901b\u6dd8\u5b9d\uff0c\u53ea\u662f\u9700\u8981AI\u5e2e\u5fd9\u7f29\u77ed\u51b3\u7b56\u94fe\u8def\u3002<\/p>\n

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\"30\u4ebf\u82b1\u4e86\uff0c\u6838\u5fc3\u9aa8\u5e72\u8d70\u4e86\uff0c\u5343\u95ee\u5411\u4f55\u5904\u53bb\uff1f\"<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1a\u5343\u95ee app \u516c\u4f17\u53f7<\/p>\n

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\u8fd9\u4e2a\u76ee\u6807\u53eb\u505aAgentic Commerce——AI\u4e0d\u53ea\u662f\u5e2e\u4f60\u641c\u4fe1\u606f\uff0c\u800c\u662f\u4f5c\u4e3a\u4f60\u7684\u4ee3\u7406\u4eba\uff0c\u66ff\u4f60\u5b8c\u6210\u4ece\u9700\u6c42\u7406\u89e3\u5230\u6bd4\u4ef7\u5230\u4e0b\u5355\u5230\u552e\u540e\u7684\u5168\u6d41\u7a0b\u3002\u652f\u6491\u8fd9\u4e2a\u613f\u666f\u7684\u57fa\u7840\u8bbe\u65bd\u4e5f\u5728\u540c\u6b65\u642d\u5efa\uff1a\u8682\u8681\u63a8\u51fa\u7684ACT\u534f\u8bae\uff08Agent Commerce Trust\uff09\u89e3\u51b3\u4e86agent\u4e4b\u95f4\u7684\u652f\u4ed8\u7ed3\u7b97\u95ee\u9898\uff0c\u8ba9AI\u4ee3\u7406\u53ef\u4ee5\u901a\u8fc7\u652f\u4ed8\u5b9d\u5b8c\u6210\u6536\u4ed8\u6b3e——\u76ee\u524d\u5df2\u6709\u6570\u5341\u5bb6\u670d\u52a1\u5546\u63a5\u5165\u6d4b\u8bd5\u3002<\/p>\n

\"30\u4ebf\u82b1\u4e86\uff0c\u6838\u5fc3\u9aa8\u5e72\u8d70\u4e86\uff0c\u5343\u95ee\u5411\u4f55\u5904\u53bb\uff1f\"<\/p>\n

Agentic Commerce\u5df2\u7ecf\u6210\u4e3a\u884c\u4e1a\u7684\u5171\u8bc6\u76ee\u6807\u3002<\/p>\n

\u5168\u7403\u6765\u770b\uff0c2026\u5e741\u6708Google\u5728\u5168\u7f8e\u96f6\u552e\u8054\u5408\u4f1a\u5e74\u5ea6\u5927\u4f1a\u4e0a\u53d1\u5e03\u4e86Universal Commerce Protocol\uff08UCP\uff09——\u4e00\u4e2a\u9762\u5411agentic commerce\u7684\u5f00\u653e\u6807\u51c6\uff0c\u8986\u76d6\u4ece\u5546\u54c1\u53d1\u73b0\u3001\u8d2d\u4e70\u5230\u552e\u540e\u7684\u5168\u6d41\u7a0b\u3002UCP\u7531Shopify\u3001Etsy\u3001Wayfair\u3001Target\u3001Walmart\u7b49\u884c\u4e1a\u5de8\u5934\u8054\u5408\u5f00\u53d1\uff0c\u83b7\u5f97\u8d85\u8fc720\u5bb6\u4f01\u4e1a\u80cc\u4e66\uff0c\u5305\u62ecVisa\u3001Mastercard\u3001American Express\u3001Stripe\u3001Best Buy\u548cMacy's\u3002Google\u540c\u65f6\u5ba3\u5e03\u5728AI Mode\u641c\u7d22\u548cGemini APP\u4e2d\u63a5\u5165agentic checkout\u529f\u80fd\uff0c\u7528\u6237\u53ef\u4ee5\u5728AI\u5bf9\u8bdd\u4e2d\u76f4\u63a5\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\n

\u51e0\u4e4e\u540c\u4e00\u65f6\u671f\uff0cOpenAI<\/a>\u63a8\u51fa\u4e86ChatGPT<\/a>\u7684Instant Checkout\u529f\u80fd\uff0c\u57fa\u4e8e\u4e0eStripe\u8054\u5408\u5f00\u53d1\u7684Agentic Commerce Protocol\uff08ACP\uff09\u3002ChatGPT\u7684\u5546\u54c1\u63a8\u8350\u903b\u8f91\u503c\u5f97\u7279\u522b\u5173\u6ce8——\u5b98\u65b9\u660e\u786e\u58f0\u660e\uff1a \u5546\u54c1\u6392\u540d\u5b8c\u5168\u57fa\u4e8e\u76f8\u5173\u6027\uff0c\u5f00\u901a\u7ed3\u7b97\u529f\u80fd\u7684\u5546\u5bb6\u4e0d\u4f1a\u83b7\u5f97\u6392\u540d\u52a0\u6743\u3002\u53d1\u73b0\u662f\u514d\u8d39\u7684\uff0c\u53ea\u6709\u5728\u5b9e\u9645\u6210\u4ea4\u65f6\u624d\u6536\u8d39\u3002<\/p>\n

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\"30\u4ebf\u82b1\u4e86\uff0c\u6838\u5fc3\u9aa8\u5e72\u8d70\u4e86\uff0c\u5343\u95ee\u5411\u4f55\u5904\u53bb\uff1f\"<\/p>\n

PART3 \u672a\u6765\u7684\u5546\u4e1a\u5316\u8def\u5f84\u662f\u4ec0\u4e48<\/h2>\n

\u4e0d\u4e45\u4e4b\u524d\uff0c\u7d20\u6709“\u7f8e\u56fd<\/a>\u6625\u665a”\u4e4b\u79f0\u7684\u8d85\u7ea7\u7897\u671f\u95f4\uff0cAI\u884c\u4e1a\u4e0a\u6f14\u4e86\u4e00\u51fa\u9887\u5177\u8bbd\u523a\u610f\u5473\u7684\u597d\u620f\u3002<\/p>\n

ChatGPT\u6700\u5927\u7ade\u4e89\u5bf9\u624bClaude\u82b1\u91cd\u91d1\u6295\u653e\u4e86\u56db\u652f\u5e7f\u544a\u3002\u753b\u9762\u91cc\uff0c\u4e00\u4e2a\u7528\u6237\u5411AI\u503e\u8bc9\u81ea\u5df1\u7684\u70e6\u607c\uff0cAI\u5148\u662f\u5618\u5bd2\u95ee\u6696\uff0c\u8868\u73b0\u5f97\u50cf\u4e2a\u8d34\u5fc3\u597d\u53cb\uff0c\u7136\u540e\u8bdd\u950b\u4e00\u8f6c\uff0c\u5f00\u59cb\u63a8\u9500\u589e\u9ad8\u978b\u57ab\u548c\u7ea6\u4f1a\u7f51\u7ad9\u3002<\/p>\n

\"Ads are coming to AI. But not to Claude.\"<\/strong>\u5e7f\u544a\u6ca1\u6709\u70b9\u540dChatGPT\uff0c\u4f46\u660e\u773c\u4eba\u90fd\u770b\u5f97\u51fa\u6765\u6307\u7684\u662f\u8c01 - Sam Altman\u521a\u521a\u5ba3\u5e03\u8981\u5f00\u653eAI\u5e7f\u544a\uff0c\u7acb\u523b\u5c31\u88ab\u8d34\u8138\u5632\u8bbd\u3002<\/p>\n

\u8fd9\u573a\u9738\u5360\u7f8e\u56fd\u70ed\u641c\u5934\u6761\u7684\u4e8b\u4ef6\u80cc\u540e\uff0c\u662f\u4e00\u4e2a\u66f4\u52a0\u6df1\u523b\u7684\u95ee\u9898\uff1a\u5f53AI\u5f00\u59cb\u66ff\u7528\u6237\u505a\u51b3\u7b56\uff0c\u5e7f\u544a\u5e94\u8be5\u4ee5\u4ec0\u4e48\u5f62\u5f0f\u5b58\u5728\uff1f\u6216\u8005\u66f4\u5c16\u9510\u5730\u95ee—\u5e7f\u544a\u8fd8\u5e94\u8be5\u5b58\u5728\u5417\uff1f<\/strong><\/p>\n

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ChatGPT \u6709 8 \u4ebf\u5468\u6d3b\u8dc3\u7528\u6237\uff0c\u4f46\u53ea\u6709 5-10% \u613f\u610f\u4ed8\u8d39\u8ba2\u9605\u3002\u5269\u4e0b\u7684\u7edd\u5927\u591a\u6570\u4eba\u7528 AI \u95ee\u7684\u662f\"\u5929\u7a7a\u4e3a\u4ec0\u4e48\u662f\u84dd\u8272\u7684\"\u6216\"\u5e2e\u6211\u5199\u5c01\u90ae\u4ef6\"\u8fd9\u7c7b\u65e5\u5e38\u95ee\u9898\uff0c\u8fd9\u4e9b\u573a\u666f\u4ea7\u751f\u7684\u4ef7\u503c\u8fdc\u4e0d\u8db3\u4ee5\u652f\u6491\u6bcf\u6708 20 \u7f8e\u5143\u7684\u8ba2\u9605\u8d39\u3002<\/p>\n

\u5982\u679c\u4f60\u60f3\u8ba9\u5341\u4ebf\u4eba\u514d\u8d39\u7528\u4e0a AI\uff0c\u5e7f\u544a\u662f\u4e92\u8054\u7f51\u5386\u53f2\u4e0a\u552f\u4e00\u88ab\u53cd\u590d\u9a8c\u8bc1\u8fc7\u7684\u7b54\u6848—Google\u3001Facebook<\/a>\u3001Instagram\u3001TikTok\uff0c\u65e0\u4e00\u4f8b\u5916\u3002a16z \u751a\u81f3\u8ba4\u4e3a\uff0c\u90a3\u4e9b\u539f\u5219\u6027\u53cd\u5bf9\u5e7f\u544a\u7684\u4eba\u6301\u6709\u7684\u662f\u4e00\u79cd\"\u4f18\u8d8a\u611f\"\uff1a\u4f60\u4e4b\u6240\u4ee5\u80fd\u53cd\u5bf9\u5e7f\u544a\uff0c\u6070\u6070\u56e0\u4e3a\u4f60\u4ed8\u5f97\u8d77\u8ba2\u9605\u8d39\u3002<\/p>\n

\u6469\u6839\u58eb\u4e39\u5229<\/a>\u7684\u9996\u5e2d\u4e92\u8054\u7f51\u5206\u6790\u5e08\u7ed9\u51fa\u4e86\u4e00\u4e2a\u66f4\u7ed3\u6784\u5316\u7684\u5224\u65ad\uff1aagentic commerce \u7684\u5546\u4e1a\u5316\u8def\u5f84\u4e0e\u4f20\u7edf\u7535\u5546\u5e7f\u544a\u6709\u7740\u672c\u8d28\u533a\u522b\u3002[5]<\/p>\n

\u7535\u5546\u5e73\u53f0\u76ee\u524d\u5229\u6da6\u6700\u4e30\u539a\u7684\u90e8\u5206\u662fretail media\uff0c\u4e5f\u5c31\u662f\"\u5356\u5e7f\u544a\u4f4d\"\u3002\u4f20\u7edf\u7535\u5546\u7684\u53d8\u73b0\u903b\u8f91\u662fCPM\u548cCPC\uff1a\u5e73\u53f0\u5356\u7684\u662f\"\u7528\u6237\u53ef\u80fd\u770b\u5230\u4f60\"\u3002<\/strong>\u5e7f\u544a\u4e3b\u4e3a\u66dd\u5149\u548c\u70b9\u51fb\u4ed8\u8d39\uff0c\u7528\u6237\u4e70\u4e0d\u4e70\u662f\u5e7f\u544a\u4e3b\u81ea\u5df1\u7684\u4e8b\u3002\u8fd9\u4e2a\u6a21\u5f0f\u6838\u5fc3\u652f\u6491\u662f\u7528\u6237\u4f1a\"\u901b\"\uff0c\u4f1a\u6d4f\u89c8\uff0c\u4f1a\u5728\u4e00\u9875\u641c\u7d22\u7ed3\u679c\u4e2d\u88ab\u67d0\u4e2a\u4f4d\u7f6e\u7684\u5546\u54c1\u5438\u5f15\u3002\u7ade\u4ef7\u6392\u540d\u7684\u672c\u8d28\uff0c\u662f\u5728\u62a2\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/p>\n

\u800cAI agent\u6070\u597d\u63d2\u5728\u4e86\u6d88\u8d39\u8005\u548c\u5e73\u53f0\u4e4b\u95f4\uff0c\u5929\u7136\u7ed5\u8fc7\u4e86\u4f20\u7edf\u7684\"\u5c55\u793a\u5e7f\u544a→\u7528\u6237\u70b9\u51fb\"\u8def\u5f84\u3002\u5f53AI\u7ed9\u51fa\u7684\u662f\"\u4e00\u4e2a\u6700\u4f73\u7b54\u6848\"\u800c\u4e0d\u662f\"\u4e00\u9875\u641c\u7d22\u7ed3\u679c\"\u65f6\uff0c\u6ca1\u6709\u5e7f\u544a\u4f4d\u53ef\u4ee5\u63d2\u5165\u3002<\/p>\n

\u7528\u6237\u4e0d\u518d\u6d4f\u89c8\uff0c\u4e0d\u518d\u6bd4\u8f83—\u4ed6\u4eec\u53ea\u770bAI\u7684\u63a8\u8350\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u5982\u679c\u5e73\u53f0\u8fd8\u60f3\u901a\u8fc7\u8c01\u51fa\u4ef7\u9ad8\u5c31\u63a8\u8350\u8c01\u6765\u8d5a\u94b1\uff0c\u7528\u6237\u4f1a\u5728\u51e0\u6b21\u7cdf\u7cd5\u7684\u63a8\u8350\u540e\u5f7b\u5e95\u5931\u53bb\u4fe1\u4efb\u3002AI\u8d2d\u7269\u7684\u6838\u5fc3\u8d44\u4ea7\u662f\u4fe1\u4efb\uff0c\u800c\u7ade\u4ef7\u6392\u540d\u662f\u6467\u6bc1\u4fe1\u4efb\u6700\u5feb\u7684\u65b9\u5f0f\u3002<\/p>\n

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\u5f53AI\u4ee3\u7406\u6210\u4e3a\u8d2d\u4e70\u4e2d\u4ecb\u65f6\uff0c\u5e73\u53f0\u5c06\u4ece\"\u5c11\u91cf\u4ea4\u6613\u3001\u9ad8\u62bd\u6210\"\u8f6c\u5411\"\u5927\u91cf\u4ea4\u6613\u3001\u4f4e\u62bd\u6210\"\u3002\u4f20\u7edf\u641c\u7d22\u5e7f\u544a\u4e00\u6b21\u70b9\u51fb\u53ef\u80fd\u6536\u51e0\u5757\u94b1\u4f46\u5927\u90e8\u5206\u4e0d\u8f6c\u5316\uff0cAI\u4ee3\u7406\u6bcf\u7b14\u6210\u4ea4\u6536\u53d6\u4f63\u91d1\u4f46\u8f6c\u5316\u7387\u8fdc\u9ad8\u4e8e\u4f20\u7edf\u8def\u5f84\u3002<\/p>\n

Adobe analytic \u6700\u65b0\u7684\u5168\u7403\u6570\u636e\u5df2\u7ecf\u9a8c\u8bc1\u4e86\u90e8\u5206\u4e8b\u5b9e\uff1a\u7531 AI \u5bfc\u6d41\u81f3\u7535\u5546\u7f51\u7ad9\u7684\u4e0b\u5355\u8f6c\u5316\u7387\uff0c\u5df2\u7ecf\u5728\u8d2d\u7269\u5b63\u53cd\u8d85\u4e86\u975e AI \u5f15\u6d41\u6e20\u9053\u3002<\/p>\n

\"30\u4ebf\u82b1\u4e86\uff0c\u6838\u5fc3\u9aa8\u5e72\u8d70\u4e86\uff0c\u5343\u95ee\u5411\u4f55\u5904\u53bb\uff1f\"<\/p>\n

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PART4 \u54c1\u724c\u73b0\u5728\u53ef\u4ee5\u505a\u4ec0\u4e48<\/h2>\n

\u4eceE-Commerce\u5230Agentic Commerce\u7684\u8f6c\u5411\uff0c\u5df2\u7ecf\u4ece\u6982\u5ff5\u8fdb\u5165\u4e86\u534f\u8bae\u5236\u5b9a\u548c\u4ea7\u54c1\u843d\u5730\u7684\u9636\u6bb5\u3002\u7a97\u53e3\u671f\u6b63\u5728\u6253\u5f00——\u5bf9\u54c1\u724c\u6765\u8bf4\uff0c\u5173\u952e\u95ee\u9898\u4e0d\u518d\u662f\"\u8fd9\u4ef6\u4e8b\u4f1a\u4e0d\u4f1a\u53d1\u751f\"\uff0c\u800c\u662f\"\u6211\u73b0\u5728\u5e94\u8be5\u505a\u4ec0\u4e48\u51c6\u5907\"\u3002<\/p>\n

\u6839\u636e\u6211\u4eec\u62ff\u5230\u7684\u4fe1\u606f\u6765\u770b\uff1a\u5343\u95ee\u7684\u5546\u4e1a\u5316\u5de5\u5177\u5c1a\u672a\u5f00\u653e\uff0c\u54c1\u724c\u540e\u53f0\u9884\u8ba1\u6700\u65e9\u4e8c\u5b63\u5ea6\u672b\u624d\u53ef\u80fd\u4e0a\u7ebf\uff0cGEO\uff08Generative Engine Optimization\uff09\u7684\u73a9\u6cd5\u8fd8\u5728\u5b9e\u9a8c\u9636\u6bb5\u3002\u4ece\u64cd\u4f5c\u5c42\u9762\u770b\uff0c\u786e\u5b9e\u6ca1\u6709\u4e00\u4e2a\u660e\u786e\u7684\"\u6295\u653e\u5165\u53e3\"\u53ef\u4ee5\u7acb\u523b\u884c\u52a8\u3002<\/p>\n

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\u6bd4\u5982Google\u4eca\u5e74\u63d0\u51fa\u4e86\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u6982\u5ff5\uff1a\u9690\u5f62\u8d27\u67b6\uff08Invisible Shelf\uff09\u3002[6]<\/p>\n

\u4f20\u7edf\u96f6\u552e\u7684\u7ade\u4e89\u53d1\u751f\u5728\u7269\u7406\u8d27\u67b6\u4e0a—\u8c01\u7684\u4ea7\u54c1\u6446\u5728\u8d85\u5e02\u8d27\u67b6\u7684\u9ec4\u91d1<\/a>\u4f4d\u7f6e\uff0c\u8c01\u5c31\u8d62\u5f97\u4e86\u6ce8\u610f\u529b\u3002<\/p>\n

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\u800c\u5728 agentic commerce \u4e2d\uff0c\u51fa\u73b0\u4e86\u7b2c\u4e09\u5c42\u8d27\u67b6\uff1a\u5b83\u6ca1\u6709\u56fa\u5b9a\u4f4d\u7f6e\uff0c\u6216\u8bb8\u4e5f\u6ca1\u6709\u53ef\u4ee5\u8d2d\u4e70\u7684\u5e7f\u544a\u4f4d\uff0c\u6d88\u8d39\u8005\u751a\u81f3\u770b\u4e0d\u89c1\u5b83\u7684\u5b58\u5728\u3002<\/p>\n

\u5f53\u7528\u6237\u5bf9 AI \u8bf4\"\u5e2e\u6211\u627e\u4e00\u6b3e\u9002\u5408\u654f\u611f\u808c\u7684\u9762\u971c\"\u65f6\uff0cAI \u5728\u540e\u53f0\u68c0\u7d22\u3001\u7b5b\u9009\u3001\u6bd4\u8f83\u7684\u90a3\u4e2a\u8fc7\u7a0b\uff0c\u5c31\u662f\u8fd9\u4e2a\u9690\u5f62\u8d27\u67b6\u3002\u4f60\u7684\u4ea7\u54c1\u80fd\u4e0d\u80fd\u88ab\"\u6446\u4e0a\u53bb\"\uff0c\u53d6\u51b3\u4e8e\u4e00\u4ef6\u4e8b\uff1aAI \u80fd\u4e0d\u80fd\u8bfb\u61c2\u4f60\u7684\u4ea7\u54c1\u6570\u636e\u3002\u4f20\u7edf\u5305\u88c5\u662f\u7ed9\u4eba\u770b\u7684\uff0c\u4ea7\u54c1\u6570\u636e\u662f\u7ed9 AI \u770b\u7684—\u5728\u9690\u5f62\u8d27\u67b6\u4e0a\uff0c\u6570\u636e\u5c31\u662f\u4f60\u7684\u65b0\u5305\u88c5\u3002<\/p>\n

\u7b2c\u4e00\u5c42\uff1a\u8ba9AI\u80fd\"\u8bfb\u61c2\"\u4f60\u7684\u5546\u54c1\u3002<\/strong><\/p>\n

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\u73b0\u5728\u5c31\u53ef\u4ee5\u5f00\u59cb\u505a\u7684\u4e8b\u60c5\uff1a\u7528\u5343\u95ee\u7b49AI\u5de5\u5177\uff0c\u4ee5\u6d88\u8d39\u8005\u8eab\u4efd\u6d4b\u8bd5\u4e0d\u540c\u54c1\u7c7b\u7684\u8d2d\u7269\u63a8\u8350\u3002\u89c2\u5bdf\u5b83\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u63a8\u8350\u4ec0\u4e48\u54c1\u724c\u3001\u51b3\u7b56\u4f9d\u636e\u7684\u6743\u91cd\u6392\u5e8f\u662f\u4ec0\u4e48\u3001\u540c\u4e00\u4e2a\u95ee\u9898\u6362\u4e0d\u540c\u95ee\u6cd5\u7ed3\u679c\u6709\u591a\u5927\u5dee\u5f02\u3002\u8fd9\u4e9b\u4f53\u611f\u7684\u79ef\u7d2f\uff0c\u4e0d\u9700\u8981\u5e73\u53f0\u5f00\u653e\u4efb\u4f55\u5de5\u5177\u5c31\u80fd\u5f00\u59cb\u3002<\/p>\n

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\u5f52\u6839\u7ed3\u5e95\uff0cAgentic Commerce\u65f6\u4ee3\u7684\u54c1\u724c\u7ade\u4e89\u529b\uff0c\u6b63\u5728\u4ece\"\u8c01\u80fd\u4e70\u5230\u66f4\u597d\u7684\u5e7f\u544a\u4f4d\"\u8f6c\u5411\"\u8c01\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u672c\u8eab\u66f4\u597d\"\u3002<\/strong><\/p>\n

PART5 \u5199\u5728\u6700\u540e<\/strong><\/h2>\n

AI \u65f6\u4ee3\u6765\u4e34\uff0c\u65b0\u589e\u91cf\u7684\u65b9\u5411\u5df2\u7ecf\u8db3\u591f\u6e05\u6670\u3002\u4f46\u6211\u4eec\u4e5f\u5fc5\u987b\u5ba2\u89c2\u5730\u6307\u51fa\uff1a\u5343\u95ee\u60f3\u8981\u8fdb\u5316\u6210\u7ec8\u6781\u5f62\u6001\uff0c\u8fd8\u6709\u4e0d\u5c11\u6311\u6218\u3002<\/strong><\/p>\n

\u9996\u5148\u662f\u4fe1\u4efb\u7684\u6096\u8bba\u3002\u5eb7\u5948\u5c14\u5927\u5b66\u6559\u6388 David Rand \u9488\u5bf9 ChatGPT \u5f15\u5165\u5e7f\u544a\u63d0\u51fa\u4e86\u4e00\u4e2a\u5c16\u9510\u7684\u8b66\u544a\uff1a\u4e00\u65e6\u7528\u6237\u610f\u8bc6\u5230 AI \u7684\u63a8\u8350\u53ef\u80fd\u53d7\u5230\u5546\u4e1a\u5229\u76ca\u7684\u5f71\u54cd\uff0c\u4ed6\u4eec\u4f1a\u672c\u80fd\u5730\u5728\u5bf9\u8bdd\u4e2d\u9690\u85cf\u81ea\u5df1\u7684\u771f\u5b9e\u9700\u6c42\u3002<\/p>\n

\u800c AI \u8d2d\u7269\u7684\u63a8\u8350\u8d28\u91cf\u6070\u6070\u4f9d\u8d56\u4e8e\u7528\u6237\u613f\u610f\u5766\u8bda\u5730\u66b4\u9732\u9700\u6c42——\"\u6211\u9884\u7b97\u6709\u9650\"\"\u6211\u76ae\u80a4\u654f\u611f\"\u3002\u5982\u679c\u7528\u6237\u5f00\u59cb\u5bf9 AI \u8bbe\u9632\uff0cAI \u83b7\u5f97\u7684\u4fe1\u606f\u5c31\u53d8\u5c11\uff0c\u63a8\u8350\u5c31\u53d8\u5dee\uff0c\u7528\u6237\u5c31\u66f4\u4e0d\u4fe1\u4efb\uff0c\u8fd9\u662f\u4e00\u4e2a\u6076\u6027\u5faa\u73af\u3002[7]<\/p>\n

\u5343\u95ee\u73b0\u5728\u8ba1\u5212\u4e0d\u5f15\u5165\u7ade\u4ef7\u6392\u540d\uff0c\u4f46\u5f53\u5546\u4e1a\u5316\u7070\u5ea6\u6d4b\u8bd5\u5f00\u59cb\u65f6\uff0c\u8fd9\u4e2a\u627f\u8bfa\u80fd\u5426\u7ecf\u53d7\u4f4f\u5229\u6da6\u538b\u529b\u7684\u8003\u9a8c\uff0c\u662f\u4e00\u4e2a\u771f\u6b63\u7684\u672a\u77e5\u6570\u3002<\/p>\n

\u5176\u6b21\u662f\u8865\u8d34\u9000\u5761\u540e\u7684\u7559\u5b58\u95ee\u9898\u3002\u6625\u8282\u671f\u95f4\u5343\u95ee\u65e5\u6d3b\u5cf0\u503c\u51b2\u52307352\u4e07\uff0c\u4f46\u8865\u8d34\u9a71\u52a8\u4e0b\u4e60\u60ef\u517b\u6210\u7684\u6548\u7387\u6709\u591a\u9ad8\uff1f<\/p>\n

\u6709\u5206\u6790\u6307\u51fa\uff0c\u5343\u95ee\u7684\"\u529e\u4e8bAI\"\u5b9a\u4f4d\u4ecd\u9700\u6253\u78e8\uff0c\u901a\u7528 Agent \u5728\u8de8\u573a\u666f\u590d\u6742\u4efb\u52a1\u4e0a\u7684\u6267\u884c\u6548\u7387\u8fd8\u6bd4\u4e0d\u8fc7\u5782\u76f4\u6a21\u578b\uff0c\u963f\u91cc\u751f\u6001\u5185\u90e8\u7684\u4e1a\u52a1\u534f\u540c\u4e5f\u5b58\u5728\u8854\u63a5\u4e0d\u591f\u4e1d\u6ed1\u7684\u95ee\u9898\u3002\u5f5330\u4ebf\u82b1\u5b8c\u3001\u514d\u5355\u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u90a3\u4e9b\u88ab\u5976\u8336\u548c\u7ea2\u5305\u5438\u5f15\u6765\u7684\u7528\u6237\uff0c\u6709\u591a\u5c11\u4f1a\u771f\u6b63\u7559\u4e0b\u6765\u7528 AI \u505a\u65e5\u5e38\u6d88\u8d39\u51b3\u7b56\uff1f\u8fd9\u4e2a\u7b54\u6848\u8fd8\u9700\u8981\u89c2\u5bdf\u3002[8]<\/p>\n

\u7b2c\u4e09\u662f\u5546\u5bb6\u7684 ROI \u4ecd\u7136\u662f\u4e00\u4e2a\u672a\u7ecf\u9a8c\u8bc1\u7684\u627f\u8bfa\u3002Agentic commerce \u5bf9\u54c1\u724c\u8bb2\u7684\u6545\u4e8b\u5f88\u7f8e\u597d\uff0c\u4f46\u4ece\u76ee\u524d\u5168\u7403 AI \u5546\u4e1a\u5316\u7684\u5b9e\u9645\u8868\u73b0\u6765\u770b\uff0c\u8fd9\u4e2a\u613f\u666f\u8fd8\u8fdc\u6ca1\u6709\u5151\u73b0\u3002<\/p>\n

ChatGPT \u7684\u5e7f\u544a\u5b9a\u4ef7\u662f CPM $60\uff0c\u662f Meta \u5e73\u5747\u6c34\u5e73\u7684\u4e09\u500d\uff0c\u6700\u4f4e\u6295\u653e\u95e8\u69db 20 \u4e07\u7f8e\u5143\u3002\u4f46\u5e7f\u544a\u4e3b\u62ff\u5230\u7684\u662f\u4ec0\u4e48\uff1f\u6ca1\u6709\u6210\u719f\u7684\u5f52\u56e0\u5de5\u5177\uff0c\u65e9\u671f\u6295\u653e\u88ab\u660e\u786e\u5b9a\u4f4d\u4e3a\"\u54c1\u724c\u66dd\u5149\u6d4b\u8bd5\"\u800c\u975e\u6548\u679c\u8425\u9500\u3002\u6309 0.5% \u7684\u70b9\u51fb\u7387\u8ba1\u7b97\uff0c\u5355\u6b21\u70b9\u51fb\u6210\u672c\u9ad8\u8fbe 12 \u7f8e\u5143—\u5bf9\u4e8e\u9700\u8981\u7cbe\u786e\u8861\u91cf ROI \u7684\u5546\u5bb6\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6570\u5b57\u5f88\u96be\u8bba\u8bc1\u6295\u5165\u5408\u7406\u6027\u3002[9]<\/p>\n

\u66f4\u503c\u5f97\u5173\u6ce8\u7684\u662f Perplexity \u7684\u6848\u4f8b\u3002\u8fd9\u5bb6\u66fe\u88ab\u89c6\u4e3a\"AI \u641c\u7d22\u98a0\u8986\u8005\"\u7684\u516c\u53f8\uff0c\u5728 2024 \u5e74\u5e95\u63a8\u51fa\u5e7f\u544a\u4ea7\u54c1\u540e\uff0c\u4e8e 2026 \u5e74 2 \u6708\u5ba3\u5e03\u5f7b\u5e95\u653e\u5f03\u5e7f\u544a\u6a21\u5f0f\u3002\u5e7f\u544a\u4e3b\u53cd\u9988\u7684\u6838\u5fc3\u95ee\u9898\u662f\uff1a\u89c4\u6a21\u6709\u9650\u3001ROI \u6307\u6807\u4e0d\u6e05\u6670\u3001\u7f3a\u4e4f\u884c\u4e1a\u6807\u51c6\u7684\u6548\u679c\u8861\u91cf\u5de5\u5177\u3002[10]<\/p>\n

\u56de\u5230\u5343\u95ee\uff0c\u867d\u7136 CPS \u6a21\u5f0f\u5728\u7406\u8bba\u4e0a\u6bd4 CPM\/CPC \u5bf9\u5546\u5bb6\u66f4\u53cb\u597d\uff0c\u4f46\u5b9e\u9645\u5546\u4e1a\u5316\u5c1a\u672a\u542f\u52a8\uff0c\u6240\u6709\u6570\u636e\u90fd\u6765\u81ea\u8865\u8d34\u671f\u3002\u672a\u6765\u8865\u8d34\u7684\u8d39\u7528\uff0c\u4f1a\u4e0d\u4f1a\u5546\u5bb6\u6765\u51fa\u5462\uff1f\u4ece\"AI \u80fd\u5e2e\u4f60\u4e70\u4e1c\u897f\"\u5230\"\u5546\u5bb6\u80fd\u5728\u8fd9\u91cc\u8d5a\u5230\u94b1\"\u4e4b\u95f4\uff0c\u8fd8\u6709\u4e00\u6bb5\u8def\u8981\u8d70\u3002<\/p>\n

\u6700\u540e\uff0c\u4e5f\u662f\u6700\u6839\u672c\u7684\u4e00\u70b9\uff1aagentic commerce \u662f\u4e00\u4e2a\u884c\u4e1a\u8d8b\u52bf\uff0c\u4e0d\u662f\u4efb\u4f55\u4e00\u5bb6\u516c\u53f8\u7684\u4e13\u5c5e\u6545\u4e8b\u3002<\/p>\n

Google \u7684 UCP\u3001OpenAI \u7684 ACP\u3001\u8682\u8681\u7684 ACT——\u534f\u8bae\u5c42\u9762\u7684\u7ade\u4e89\u5df2\u7ecf\u94fa\u5f00\u3002\u56fd\u5185\u7684\u8c46\u5305\u3001\u5143\u5b9d\u751a\u81f3\u5c0f\u7ea2\u4e66\u7684 AI \u52a9\u624b“\u70b9\u70b9”\u90fd\u5728\u63a2\u7d22\u6d88\u8d39\u573a\u666f\u7684\u63a5\u5165\u3002<\/p>\n

\u5343\u95ee\u7684\u5148\u53d1\u4f18\u52bf\u5728\u4e8e\u963f\u91cc\u81ea\u6709\u7684\u7535\u5546\u751f\u6001\u548c\u652f\u4ed8\u95ed\u73af\uff0c\u4f46\u8fd9\u4e2a\u4f18\u52bf\u662f\u5426\u8db3\u591f\u6df1\uff0c\u53d6\u51b3\u4e8e\u5b83\u80fd\u5426\u5728\u8865\u8d34\u9000\u5761\u540e\u771f\u6b63\u8dd1\u901a\"AI \u66ff\u7528\u6237\u505a\u51b3\u7b56\"\u7684\u5b8c\u6574\u95ed\u73af\u3002\u5982\u679c\u5176\u4ed6 AI \u5e94\u7528\u627e\u5230\u4e86\u63a5\u5165\u7b2c\u4e09\u65b9\u7535\u5546\u7684\u6709\u6548\u8def\u5f84\uff0c\u5343\u95ee\u7684\u62a4\u57ce\u6cb3\u5c31\u672a\u5fc5\u5982\u60f3\u8c61\u4e2d\u90a3\u4e48\u5bbd\u3002<\/p>\n

\u901a\u8fc7\u5e38\u8bc6\u601d\u8003\u4e00\u4e0b\uff0c\u89c6\u9891\u53f7+\u5c0f\u7a0b\u5e8f+\u5fae\u4fe1<\/a>\u652f\u4ed8\u4e5f\u80fd\u63d0\u4f9b\u5b8c\u6574\u95ed\u73af\u7684\u4f53\u9a8c\uff0c\u817e\u8baf<\/a>\u96be\u9053\u4e0d\u80fd\u505a\u7684\u66f4\u597d\u5417\uff1f<\/p>\n

\u8fd9\u573a\u4ece E-Commerce \u5230 Agentic Commerce \u7684\u8f6c\u578b\u5df2\u7ecf\u542f\u52a8\u3002\u4f46\u5b83\u8d70\u591a\u8fdc\u3001\u591a\u5feb\uff0c\u53d6\u51b3\u4e8e\u6280\u672f\u3001\u4fe1\u4efb\u548c\u5546\u4e1a\u6a21\u5f0f\u7684\u4e09\u65b9\u535a\u5f08\u3002<\/p>\n

\u800c\u5bf9\u54c1\u724c\u6765\u8bf4\uff0c\u771f\u6b63\u9700\u8981\u56de\u7b54\u7684\u95ee\u9898\u4e0d\u662f”\u6211\u8981\u5728\u54ea\u4e2a AI \u5e73\u53f0\u6295\u5e7f\u544a“\uff0c\u800c\u662f\uff1a\u5f53\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5f00\u59cb\u5bf9\u7740 AI \u8bf4\u51fa\u81ea\u5df1\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u5728\u641c\u7d22\u6846\u91cc\u8f93\u5165\u5173\u952e\u8bcd—\u4f60\u7684\u4ea7\u54c1\u3001\u4f60\u7684\u6570\u636e\u3001\u4f60\u7684\u670d\u52a1\uff0c\u51c6\u5907\u597d\u88ab AI \u8bfb\u61c2\u4e86\u5417\uff1f<\/strong><\/p>\n

<\/strong><\/p>\n

\u53c2\u8003\u8d44\u6599\uff1a
<\/strong><\/p>\n

[1]\u300a\u5bf9\u8bdd\u6dd8\u5b9d\u59dc\u5b87\u5b81\uff1a\u5982\u679c\u4f60\u53ea\u63a8\u4f4e\u4ef7\u5546\u54c1\uff0c\u662f\u4e0d\u9700\u8981\u7528\u5927\u8bed\u8a00\u6a21\u578b\u7684\u300b\uff0c\u65b0\u6d6a\u8d22\u7ecf
<\/strong><\/p>\n

[2] \u300a\u7b2c57\u6b21\u3008\u4e2d\u56fd\u4e92\u8054\u7f51\u7edc\u53d1\u5c55\u72b6\u51b5\u7edf\u8ba1\u62a5\u544a\u3009\u53d1\u5e03 \u6211\u56fd\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd<\/a>\u7528\u6237\u89c4\u6a21\u8fbe6.02\u4ebf\u4eba\u300b\uff0c\u5149\u660e\u65e5\u62a5<\/strong><\/p>\n

[3]\u300a\u5343\u95ee\u603b\u88c1\u5434\u5609\uff1aAI\u7684\u5e94\u7528\uff0c\u4e2d\u56fd\u4e00\u5b9a\u4f1a\u8d70\u5728\u4e16\u754c\u6700\u524d\u5217\u300b\uff0c\u89c2\u5bdf\u8005\u7f51
<\/strong><\/p>\n

[4]\u300a\u5f5300\u540e\u63a5\u7ba1\u5343\u95ee“\u4e00\u53e5\u8bdd\u4e0b\u5355”——\u300b\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7<\/strong><\/p>\n

[5]A Novel Way to Shop Online,YouTube<\/strong><\/p>\n

[6]The invisible shelf: How CPGs can win agentic commerce in 2026, Google Cloud Blog<\/strong><\/p>\n

[7]Why ads are coming to your AI chatbot, Financial Times<\/strong><\/p>\n

[8]AI\u5165\u53e3\u4e89\u593a\u6218\uff1aAPP\u4e4b\u540e\uff1f\u5343\u95ee\u8fd9\u4e2a\u52a8\u4f5c\u503c\u5f97\u5173\u6ce8\uff0c36Kr<\/strong><\/p>\n

[9]ChatGPT ads come with premium prices — and limited data, Search Engine Land<\/strong><\/p>\n

[10]Perplexity abandons advertising strategy- FT, Investing.com<\/strong><\/p>\n

(\u6765\u6e90\uff1a\u949b\u5a92\u4f53)<\/p>\n","protected":false},"excerpt":{"rendered":"

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