{"id":735154,"date":"2026-03-03T12:24:01","date_gmt":"2026-03-03T04:24:01","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=735154"},"modified":"2026-03-03T12:24:01","modified_gmt":"2026-03-03T04:24:01","slug":"%e5%9c%a8%e5%8d%8e%e7%8b%82%e5%a5%94%e7%9a%84%e4%b8%87%e8%b1%aa%ef%bc%8c%e6%ad%a3%e5%9c%a8%e4%b8%a2%e6%8e%89%e5%a5%a2%e5%8d%8e%e6%84%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=735154","title":{"rendered":"\u5728\u534e\u72c2\u5954\u7684\u4e07\u8c6a\uff0c\u6b63\u5728\u4e22\u6389\u201c\u5962\u534e\u611f\u201d\uff1f"},"content":{"rendered":"<blockquote>\n<p>\u6587 | \u9152\u7ba1\u8d22\u7ecf<\/p>\n<\/blockquote>\n<p>\u5728\u5168\u7403\u591a\u4e2a\u5730\u533a\u7b7e\u7ea6<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e5%88%9b%e6%96%b0\" title=\"View all posts in \u521b\u65b0\" target=\"_blank\" class=\"tag_link\">\u521b\u65b0<\/a>\u9ad8\u7684\u4e07\u8c6a\u56fd\u9645<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e9%85%92%e5%ba%97\" title=\"View all posts in \u9152\u5e97\" target=\"_blank\" class=\"tag_link\">\u9152\u5e97<\/a>\u96c6\u56e2\uff0c\u4f9d\u7136\u5c06\u5927\u4e2d\u534e\u533a\u89c6\u4e3a\u6700\u91cd\u8981\u7684\u5f15\u64ce\u4e4b\u4e00\u3002<\/p>\n<p>\u5c3d\u7ba1\u4e07\u8c6a\u5728\u5927\u4e2d\u534e\u533a\u7684ADR\u5904\u4e8e\u4e0b\u6ed1\u72b6\u6001\uff0c\u4f46\u4f9d\u7136\u4e0d\u80fd\u963b\u6b62\u5176\u7b7e\u7ea6\u9891\u6b21\u4ece2024\u5e74\u7684&ldquo;\u6bcf\u5468\u7b7e\u8d853\u4e2a&rdquo;\u63d0\u901f\u81f32025\u5e74\u7684&ldquo;\u5e73\u5747\u4e0d\u5230\u4e24\u5929\u7b7e\u4e00\u4e2a&rdquo;\u3002<\/p>\n<p>\u904d\u5730\u5f00\u82b1\u7684\u9152\u5e97\u9879\u76ee\uff0c\u6b63\u6781\u5927\u5730\u589e\u52a0\u4e07\u8c6a\u7684\u66dd\u5149\u3002<\/p>\n<p>\u66f4\u4e3a\u5173\u952e\u7684\u662f\uff0c\u7cbe\u9009\u670d\u52a1\u54c1\u724c\u5728\u7b79\u5f00\u9879\u76ee\u7684\u5360\u6bd4\u4ecd\u5728\u63d0\u5347\u3002\u8d8a\u6765\u8d8a\u591a\u5e26\u7740&ldquo;\u4e07\u8c6a&rdquo;\u4e8c\u5b57\u7684\u4e2d\u7aef\u53ca\u4e2d\u9ad8\u7aef\u4ea7\u54c1\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u540c\u672c\u571f\u54c1\u724c\u8d34\u8eab\u8089\u640f\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u53e0\u52a0\u8be5\u96c6\u56e2\u65d7\u4e0b\u5962\u534e\u53ca\u9ad8\u7aef\u54c1\u724c\u7684\u7b7e\u7ea6\u589e\u901f\u5448\u73b0\u7684\u75b2\u8f6f\u72b6\u6001\uff0c\u4ee5\u53ca\u90e8\u5206\u7cbe\u9009\u670d\u52a1\u9152\u5e97\u88ab\u8d4b\u4e88\u7684&ldquo;\u5237\u623f\u5723\u5730&rdquo;\u7684\u89d2\u8272\uff0c\u6216\u5c06\u9010\u6b65\u7a00\u91ca\u4e07\u8c6a\u96c6\u56e2\u54c1\u724c\u7684&ldquo;\u5962\u534e\u611f&rdquo;\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u662f\u6211\u56fd\u9152\u5e97\u5e02\u573a\u4f9b\u9700\u53d8\u5316\u5e26\u6765\u7684\u5fc5\u7136\u3002\u5bf9\u4e8e\u56fd\u9645\u9152\u5e97\u96c6\u56e2\u800c\u8a00\uff0c\u9700\u8981\u5728\u89c4\u6a21\u3001\u8c03\u6027\u3001\u670d\u52a1\u3001\u4f53\u9a8c\u7b49\u65b9\u9762\u5bfb\u627e\u5230\u66f4\u597d\u7684\u5e73\u8861\u3002<\/p>\n<h2>\u5927\u4e2d\u534e\u533a\u7b7e\u7ea6\u521b\u65b0\u9ad8\uff0c\u4f46\u5962\u534e\u548c\u9ad8\u7aef\u9879\u76ee&ldquo;\u62d6\u4e86\u540e\u817f&rdquo;<\/h2>\n<p>2025\u5e74\u662f\u4e07\u8c6a\u89c4\u6a21\u6269\u5f20\u6536\u83b7\u9887\u4e30\u7684\u4e00\u5e74\u3002\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u65b0\u589e700\u591a\u5bb6\u9152\u5e97\uff0c\u8d21\u732e\u8fd110\u4e07\u95f4\u5ba2\u623f\uff0c\u5ba2\u623f\u6570\u51c0\u589e\u957f\u8d854.3%\u3002\u540c\u65f6\uff0c\u622a\u81f32025\u5e74\u5e95\uff0c\u4e07\u8c6a\u7b79\u5efa\u5ba2\u623f\u6570\u7ea6610000\u95f4\uff0c\u540c\u6bd4\u589e\u957f5.7%\u3002<\/p>\n<p>\u5e76\u4e14\uff0c\u4e07\u8c6a\u5728\u5168\u7403\u591a\u4e2a\u5730\u533a\u7b7e\u7ea6\u6570\u91cf\u521b\u7eaa\u5f55\uff1a\u52a0\u52d2\u6bd4\u548c\u62c9\u4e01\u7f8e\u6d32\u5730\u533a\uff0c\u4e07\u8c6a\u7b7e\u7ea694\u5bb6\uff1b\u4e9a\u592a\u5730\u533a\uff08\u4e0d\u542b\u5927\u4e2d\u534e\u533a\uff09\u7b7e\u7ea6187\u5bb6\uff0c\u5747\u521b\u5386\u53f2\u65b0\u9ad8\u3002<\/p>\n<p>\u5177\u4f53\u5230\u5728\u5927\u4e2d\u534e\u533a\uff0c\u4e07\u8c6a\u96c6\u56e2\u7b7e\u7ea6201\u4e2a\u9879\u76ee\uff0c\u540c\u6837\u521b\u5386\u53f2\u65b0\u9ad8\u3002\u8981\u77e5\u9053\uff0c\u57282024\u5e74\uff0c\u4e07\u8c6a\u5728\u5927\u4e2d\u534e\u533a\u7b7e\u7f72161\u4e2a\u9879\u76ee\uff0c\u5f7c\u65f6\u540c\u6837\u521b\u65b0\u9ad8\u3002<\/p>\n<p>\u4e5f\u6b63\u56e0\u4e3a\u6b64\uff0c\u4e07\u8c6a\u5728\u534e\u7b7e\u7ea6\u901f\u5ea6\uff0c\u75312024\u5e74\u7684&ldquo;\u5e73\u5747\u6bcf\u5468\u7b7e\u7f72\u8d853\u4e2a\u9879\u76ee&rdquo;\uff0c\u53d8\u6210\u4e862025\u5e74\u7684&ldquo;\u5e73\u5747\u4e0d\u5230\u4e24\u5929\u65b0\u7b7e\u4e00\u4e2a\u9879\u76ee&rdquo;\u3002<\/p>\n<p>\u6574\u4f53\u6765\u770b\uff0c\u4e07\u8c6a\u5728\u5927\u4e2d\u534e\u533a\u7684\u589e\u901f\u8981\u9ad8\u4e8e\u5168\u7403\u6574\u4f53\u589e\u901f\uff0c\u5927\u4e2d\u534e\u533a\u7684\u589e\u957f\u5f15\u64ce\u4f5c\u7528\u518d\u6b21\u51f8\u663e\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u4ece\u7b7e\u7ea6\u548c\u5f00\u4e1a\u9879\u76ee\u6765\u770b\uff0c\u4e07\u8c6a\u5728\u5927\u4e2d\u534e\u533a\u6b63\u5728\u94fa\u8bbe\u66f4\u591a\u7cbe\u9009\u670d\u52a1\u4ea7\u54c1\uff0c\u9ad8\u7aef\u53ca\u5962\u534e\u4ea7\u54c1\u589e\u901f\u76f8\u5bf9\u75b2\u8f6f\u3002<\/p>\n<p><img src=\"https:\/\/images.tmtpost.com\/uploads\/images\/2026\/03\/d9e54354a9dfbcd3c99dab986a3f65b8_1772505472.jpeg?imageMogr2\/auto-orient\/strip\/interlace\/1\/quality\/85\/thumbnail\/1440x1920&ext=.jpeg\" alt=\"\u5728\u534e\u72c2\u5954\u7684\u4e07\u8c6a\uff0c\u6b63\u5728\u4e22\u6389\u201c\u5962\u534e\u611f\u201d\uff1f\" style=\"display:block; margin-left:auto; margin-right:auto\" \/><\/p>\n<p>\u56fe\u6e90\uff1a\u4e09\u4e9a\u4e9a\u9f99\u6e7e\u745e\u5409\u5ea6\u5047\u9152\u5e97<\/p>\n<p>\u57282025\u5e74\uff0c\u4e07\u8c6a\u5962\u534e\u54c1\u724c\u7b7e\u7ea6\u60c5\u51b5\u4e3a\uff1a<\/p>\n<blockquote>\n<p>\u5e7f\u5dde\uff08\u7b2c\u4e00\u5bb6\u745e\u5409\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u6df1\u5733\uff08\u7b2c\u4e8c\u5bb6\u4e3d\u601d\u5361\u5c14\u987f\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u5357\u4eac\uff08\u7b2c\u4e00\u5bb6JW\u4e07\u8c6a\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u6566\u714c\uff08\u5927\u4e2d\u534e\u533a\u7b2c\u4e8c\u5bb6\u4e3d\u601d\u5361\u5c14\u987f\u9690\u4e16\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u65b0\u7586\u8d5b\u91cc\u6728\u6e56\u7554\uff08JW\u4e07\u8c6a\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u4e09\u4e9a\uff08\u7b2c\u4e8c\u5bb6\u745e\u5409\u5ea6\u5047\u9152\u5e97\uff09\u3002<\/p>\n<p>\u9ad8\u7aef\u54c1\u724c\uff1a\u7b7e\u7ea6\u8d8530\u4e2a\u9879\u76ee\u3002<\/p>\n<\/blockquote>\n<p>\u5bf9\u6bd42024\u5e74\u6570\u636e&mdash;&mdash;<\/p>\n<p>\u5962\u534e\u54c1\u724c\uff1a<\/p>\n<p>2024\u5e74\u7b7e\u7ea6\u5ba2\u623f\u6570\u540c\u6bd42023\u5e74\u589e\u957f73%\u3002\u5176\u4e2d\uff1a<\/p>\n<blockquote>\n<p>\u4e0a\u6d77\uff08\u7b2c\u4e8c\u5bb6\u745e\u5409\u9152\u5e97\u3001\u7b2c\u4e8c\u5bb6\u827e\u8fea\u900a\u9152\u5e97\uff09\uff1b<\/p>\n<p>\u53a6\u95e8\uff08\u4e3d\u601d\u5361\u5c14\u987f\u9152\u5e97\uff09\uff1b<br 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src=\"https:\/\/images.tmtpost.com\/uploads\/images\/2026\/03\/59b9dd1dcd4d25460d7b3f655d54fce6_1772505472.jpeg?imageMogr2\/auto-orient\/strip\/interlace\/1\/quality\/85\/thumbnail\/1440x728\/gravity\/center\/crop\/!1440x728&ext=.jpeg\" alt=\"\u5728\u534e\u72c2\u5954\u7684\u4e07\u8c6a\uff0c\u6b63\u5728\u4e22\u6389\u201c\u5962\u534e\u611f\u201d\uff1f\" style=\"display:block; margin-left:auto; margin-right:auto\" \/><\/p>\n<p>\u4e0d\u96be\u770b\u51fa\uff0c\u5927\u4e2d\u534e\u533a\u7684RevPAR\u3001OCC\u3001ADR\u7684\u540c\u6bd4\u589e\u5e45\uff0c\u5e76\u672a\u8dd1\u8d62\u5168\u7403\u5927\u76d8\uff0c\u5904\u4e8e&ldquo;\u62d6\u540e\u817f&rdquo;\u7684\u72b6\u6001\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5927\u4e2d\u534e\u533a\u5982\u679c\u6ca1\u6709\u7b2c\u56db\u5b63\u5ea6\u7684&ldquo;\u7206\u53d1&rdquo;\uff0c\u5176\u8868\u73b0\u53ef\u80fd\u4f1a\u66f4\u52a0\u900a\u8272\u3002<\/p>\n<p>\u57282025\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0c\u4e07\u8c6a\u5168\u7403\u8303\u56f4\u5185\u53ef\u6bd4\u9152\u5e97\u7684RevPAR\u4e3a127.64\uff0c\u540c\u6bd4\u589e\u957f1.9%\uff1bOCC\u4e3a67.4%\uff0c\u540c\u6bd4\u51cf\u5c110.4\u4e2a\u767e\u5206\u70b9\uff1bADR\u4e3a189.27\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f2.5%\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5728\u5927\u4e2d\u534e\u533a\uff0c\u7b2c\u56db\u5b63\u5ea6\u7684RevPAR\u4e3a80.63\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f3.4%\uff1b\u5165\u4f4f\u7387\u4e3a67.8%\uff0c\u540c\u6bd4\u589e\u957f0.3\u4e2a\u767e\u5206\u70b9\uff1bADR\u4e3a119.01\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f2.9%\u3002\u4e09\u4e2a\u6838\u5fc3\u7ecf\u8425\u6570\u636e\u5747\u8dd1\u8d62\u5168\u7403\u5927\u76d8\u3002<\/p>\n<p>\u5bf9\u4e8e2026\u5e74\uff0c\u4e07\u8c6a\u9884\u8ba1\u5168\u7403\u8303\u56f4\u53ef\u6bd4\u9152\u5e97RevPAR\u5c06\u589e\u957f1.5%\u81f32.5%\uff0c\u51c0\u5ba2\u623f\u6570\u91cf\u5c06\u589e\u957f4.5%\u81f35%\u3002<\/p>\n<p>\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u4e07\u8c6a\u5927\u4e2d\u534e\u533a\u9700\u8981\u5728\u65b0\u4e00\u5e74\u52a0\u8db3\u9a6c\u529b\uff0c\u5e76\u5728\u5177\u4f53\u95e8\u5e97\u7ecf\u8425\u4e0a\u5bfb\u627e\u66f4\u591a\u589e\u957f\u7684\u8def\u5f84\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u51ed\u501f\u7cbe\u9009\u670d\u52a1\u54c1\u724c\u7684\u5feb\u901f\u6269\u5f20\uff0c\u4e07\u8c6a\u5df2\u7ecf\u8fde\u7eed\u591a\u5e74\u5728\u4e2d\u56fd\u5e02\u573a\u4fdd\u6301\u89c4\u6a21\u4e0a\u7684\u589e\u957f\u3002\u53ea\u662f\uff0c\u5bf9\u4e8e\u672c\u571f\u4e2d\u9ad8\u7aef\u54c1\u724c\u5728\u670d\u52a1\u5185\u5377\u7b49\u65b9\u9762\u7684\u59ff\u6001\uff0c\u524d\u8005\u4e0d\u5f97\u4e0d\u501f\u52a9&ldquo;\u4e07\u8c6a&rdquo;\u7684\u5f71\u54cd\u529b\u5f00\u62d3\u8fd9\u4e00\u5e02\u573a\u3002<\/p>\n<p>\u5728\u4e07\u8c6a\u56db\u5927\u7cbe\u9009\u670d\u52a1\u54c1\u724c\u4e2d\uff0c\u540d\u5b57\u4e2d\u65b0\u52a0\u4e0a&ldquo;\u4e07\u8c6a&rdquo;\u7684\u4e07\u8c6a\u4e07\u67ab\u54c1\u724c\u5b9e\u73b0\u4e86\u975e\u5e38\u5927\u7684\u7a81\u7834\uff0c\u5b9e\u73b0\u5f00\u4e1a\u52a0\u7b79\u5f00\u9879\u76ee\u7a81\u7834150\u5bb6\u7684\u91cd\u8981\u8282\u70b9\u3002\u6210\u90fd\u3001\u4e0a\u6d77\u3001\u5317\u4eac\u3001\u676d\u5dde\u7b49\u9879\u76ee\u5b9e\u73b0&ldquo;\u5f53\u5e74\u7b7e\u7ea6\u5f53\u5e74\u5f00\u4e1a&rdquo;\u3002<\/p>\n<p>\u5728\u8fc7\u53bb\u5f88\u591a\u5e74\uff0c\u4e07\u67ab\u9152\u5e97\u5728\u4e2d\u56fd\u5e02\u573a\u5e76\u65e0\u592a\u591a\u58f0\u91cf\u3002\u663e\u7136\uff0c\u6709\u6ca1\u6709&ldquo;\u4e07\u8c6a&rdquo;\u4e24\u5b57\uff0c\u5bf9\u4e8e\u4e07\u67ab\u54c1\u724c\u5728\u5927\u4e2d\u534e\u533a\u7684\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u5728\u5f88\u591a\u6d88\u8d39\u8005\u5fc3\u4e2d\uff0c\u90e8\u5206\u7cbe\u9009\u670d\u52a1\u54c1\u724c\u9152\u5e97\uff08\u6bd4\u5982\u4e07\u8c6a\u4e07\u67ab\u9152\u5e97\uff09\u4f9d\u7136\u627f\u62c5\u7740&ldquo;\u5237\u623f&rdquo;\u7684\u89d2\u8272\u3002<\/p>\n<p>\u5254\u9664\u623f\u665a\u548c\u79ef\u5206\u56e0\u7d20\u5f71\u54cd\uff0c\u8be5\u4ea7\u54c1\u5728\u7eaf\u7cb9\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\uff0c\u5bf9\u4e8e\u7528\u6237\u7684\u5438\u5f15\u529b\u6216\u5c06\u5927\u6253\u6298\u6263\u3002<\/p>\n<p>\u5e76\u4e14\uff0c\u8fd9\u4e9b\u6302\u7740&ldquo;\u4e07\u8c6a&rdquo;logo\u7684\u9152\u5e97\u9879\u76ee\uff0c\u5982\u679c\u4e0d\u80fd\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u6301\u7eed\u5347\u7ea7\uff0c\u5927\u6982\u7387\u4e5f\u662f\u5728\u6d88\u8017\u4e07\u8c6a\u7684\u54c1\u724c\u529b\u548c\u5f71\u54cd\u529b\u3002<\/p>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u5f53\u904d\u5730\u90fd\u662f&ldquo;\u4e07\u8c6a+&rdquo;\u7684\u9152\u5e97\u9879\u76ee\u65f6\uff0c\u5176\u54c1\u724c\u56fa\u6709\u7684\u9ad8\u7aef\u548c\u5962\u534e\u611f\u6216\u5c06\u8fdb\u4e00\u6b65\u5f97\u5230\u7a00\u91ca\u3002\u8fd9\u5bf9\u4e8e\u54c1\u724c\u53d1\u5c55\u548c\u95e8\u5e97\u623f\u4ef7\u6ea2\u4ef7\u6765\u8bf4\uff0c\u6216\u4e5f\u4e0d\u662f\u4e00\u4e2a\u597d\u6d88\u606f\u3002<\/p>\n<p>\u9762\u5bf9\u6108\u53d1\u6210\u719f\u548c\u7406\u6027\u7684\u6d88\u8d39\u8005\uff0c\u8fd9\u90fd\u5c06\u6df1\u523b\u5f71\u54cd\u672a\u6765\u4e07\u8c6a\u5728\u5927\u4e2d\u534e\u533a\u7684\u5b9e\u9645\u7ecf\u8425\u60c5\u51b5\u3002<\/p>\n<h2>\u5b58\u91cf\u5e02\u573a\u4e0d\u5bb9\u6709\u5931<\/h2>\n<p>\u786c\u5e01\u7684\u53e6\u4e00\u9762\u662f\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u4ee5\u5ba2\u623f\u91cf\u591a\u5be1\u4e3a\u6392\u540d\u4f9d\u636e\u7684\u884c\u4e1a\u6765\u8bf4\uff0c\u8fc7\u5206\u5173\u6ce8\u8c03\u6027\u548c\u903c\u683c\uff0c\u53cd\u800c\u4f1a\u9650\u5236\u5176\u89c4\u6a21\u548c\u4f53\u91cf\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