{"id":729903,"date":"2026-02-25T09:15:15","date_gmt":"2026-02-25T01:15:15","guid":{"rendered":"https:\/\/www.alphaseek.cn\/?p=729903"},"modified":"2026-02-25T09:15:15","modified_gmt":"2026-02-25T01:15:15","slug":"%e4%bb%8e%e5%86%85%e5%ae%b9%e7%a5%9e%e8%af%9d%e5%88%b0%e5%ae%a2%e5%8e%85%e7%94%9f%e6%84%8f%ef%bc%8cnetflix%e7%8b%82%e8%a1%a5%e5%b9%bf%e5%91%8a%e8%af%be","status":"publish","type":"post","link":"https:\/\/www.alphaseek.cn\/?p=729903","title":{"rendered":"\u4ece\u5185\u5bb9\u795e\u8bdd\u5230\u5ba2\u5385\u751f\u610f\uff0cNetflix\u72c2\u8865\u5e7f\u544a\u8bfe"},"content":{"rendered":"<blockquote>\n<p><span><span>\u6587\/\u5200\u5ba2doc<\/span><\/span><\/p>\n<\/blockquote>\n<h2>01<\/h2>\n<p>2025 \u5e74\u5e95\uff0c\u4e00\u4e9b\u54c1\u724c\u8fd8\u5728\u62ffNetflix\u7684\u5e7f\u544a\u4e1a\u52a1\u5f53\u8bd5\u6c34\u9884\u7b97\uff1a\u505a\u4e00\u4e24\u6ce2\u54c1\u724c\u9732\u51fa\uff0c\u5411\u8001\u677f\u4ea4\u4ee3\u4e00\u53e5&mdash;&mdash;&ldquo;\u6211\u4eec\u5728\u5168\u7403\u6700\u5927\u7684\u6d41<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e5%aa%92%e4%bd%93\" title=\"View all posts in \u5a92\u4f53\" target=\"_blank\" class=\"tag_link\">\u5a92\u4f53<\/a>\u4e0a\u6295\u8fc7\u4e86&rdquo;\u3002<\/p>\n<p>\u4e00\u5e74\u4e4b\u540e\uff0cNetflix\u5728\u5e7f\u544a\u9884\u7b97\u4e2d\u7684\u5730\u4f4d\u5df2\u7136\u4e0d\u540c\u3002<\/p>\n<p>\u6309\u7167WARC Media\u7684\u6570\u636e\uff0cNetflix \u5728\u5168\u7403 CTV \u5e7f\u544a\u5e02\u573a\u91cc\u7684\u4efd\u989d\uff0c2025 \u5e74\u5927\u6982\u662f 3.7%\uff0c\u5230 2027 \u5e74\u6709\u671b\u505a\u5230 9.2%\u3002<\/p>\n<p>\u540c\u671f\uff0c\u5b83\u7684\u5e7f\u544a\u6536\u5165\u4ece 2025 \u5e74\u7684 15 \u4ebf\u7f8e\u5143\u8d77\u6b65\uff0c\u53ea\u5360\u603b\u6536\u5165\u7684 3% \u51fa\u5934\uff0c\u88ab\u89c6\u4f5c&ldquo;\u7b2c\u4e09\u6761\u66f2\u7ebf&rdquo;\uff1b\u9884\u6d4b\u663e\u793a\uff0c\u8fd9\u5757\u4e1a\u52a1 2026 \u5e74\u6709\u673a\u4f1a\u518d\u7ffb\u4e00\u756a\uff0c2030 \u5e74\u8d70\u5230 80 \u4ebf\u7f8e\u5143\u89c4\u6a21\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u672a\u6765Netflix\u8981\u53bb\u5207\u8d70\u5168\u7403\u8fd1\u4e00\u6210 CTV \u5e7f\u544a\u4efd\u989d\u7684\u4e1a\u52a1\u3002<\/p>\n<p>\u8fd9\u7ec4\u6570\u5b57\u80cc\u540e\uff0c\u53ef\u4ee5\u770b\u770b\u770b\u884c\u4e1a\u7ed3\u6784\uff1aCTV \u672c\u8eab\u7684\u76d8\u5b50\uff0c\u8fdc\u5c0f\u4e8e\u5728\u7ebf\u89c6\u9891\u548c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\uff1b\u54c1\u724c\u9884\u7b97\u5f80\u7535\u89c6\u5927\u5c4f\u8fc1\u79fb\u7684\u901f\u5ea6\uff0c\u5f53\u7136\u901f\u5ea6\u4ecd\u6162\u4e8e\u79fb\u52a8\u7aef\u3002<\/p>\n<p>\u518d\u5f80\u4e0b\u62c6\uff0c\u662f Netflix \u81ea\u8eab\u7684\u8def\u5f84\uff1a\u4ece 2022 \u5e74\u90a3\u79cd\u53ea\u60f3\u505a\u9ad8\u4ef7\u5e93\u5b58\u7684\u59ff\u6001\uff0c\u8d70\u5230\u4e86\u4eca\u5929\u88ab\u8feb\u957f\u5927\u7684\u4f4d\u7f6e&mdash;&mdash;\u4ef7\u683c\u4e0b\u6765\u4e86\u3001\u4ea7\u54c1\u7ebf\u8865\u5168\u4e86\u3001\u9500\u552e\u4f53\u7cfb\u548c\u5206\u53d1\u6e20\u9053\u90fd\u5411\u4f20\u7edf\u7535\u89c6\u5e7f\u544a\u9760\u62e2\u3002<\/p>\n<p>\u4e2d\u95f4\u8fd9\u4e09\u5e74\uff0c\u5bf9Netflix\u6765\u8bf4\uff0c\u5e7f\u544a\u4e1a\u52a1\u662f\u8981\u88ab\u8ba4\u771f\u5bf9\u5f85\u4e86\u3002<\/p>\n<p>\u521a\u5165\u573a\u65f6\uff0cNetflix\u7ed9\u51fa\u7684 CPM \u6807\u4ef7\u9ad8\u8fbe 60 \u7f8e\u5143\uff0c\u76ee\u6807\u5b9a\u5411\u80fd\u529b\u6709\u9650\uff0c\u7b2c\u4e09\u65b9\u76d1\u6d4b\u548c\u54c1\u724c\u8861\u91cf\u5de5\u5177\u4e5f\u4e0d\u5b8c\u6574\u3002\u5bf9\u4e60\u60ef\u4e86&ldquo;\u53ef\u5b9a\u5411\u3001\u53ef\u9a8c\u8bc1&rdquo;\u7684\u5927\u54e6\u54e6\u5ba2\u6237\u6765\u8bf4\uff0c\u8fd9\u4e0d\u662f\u4e00\u7b14\u53ef\u4ee5\u88ab\u7cbe\u7b97\u7684\u8425\u9500\u6295\u5165\u3002<\/p>\n<p>\u95ee\u9898\u5728\u4e8e\uff0c\u540c\u4e00\u65f6\u95f4\u70b9\uff0c\u5e02\u573a\u4e0a\u5df2\u7ecf\u6709\u4e86Prime Video\u3001Disney+ \u4e4b\u7c7b\u6709\u5e7f\u544a\u5f62\u6001\u7684 CTV \u5e73\u53f0\uff0c\u751a\u81f3\u8fd8\u6709\u672c\u5730\u5e7f\u64ad\u7f51\u7edc\u7684\u667a\u80fd\u7535\u89c6 App\u3002Netflix \u60f3\u6536\u7684\u662f&ldquo;\u7a00\u7f3a\u5e93\u5b58\u6ea2\u4ef7&rdquo;\uff0c\u4f46\u5728\u4e70\u65b9\u773c\u91cc\uff0c\u90a3\u4e9b\u90fd\u662f&ldquo;\u4f18\u8d28\u957f\u89c6\u9891&rdquo;\uff0c\u6bd4\u4ef7\u8d77\u6765\u95e8\u69db\u5e76\u4e0d\u9ad8\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\u7684\u4e24\u5e74\uff0cNetflix\u505a\u4e86\u4e24\u4e2a\u5f88\u73b0\u5b9e\u7684\u8c03\u6574\u3002<\/p>\n<p>\u4e00\u662f\u4ef7\u683c\u771f\u6b63\u843d\u4e86\u5730\u3002\u4ee3\u7406\u5546\u7684\u8bf4\u6cd5\u662f\uff1a\u9996\u6279\u8bd5\u6c34\u5ba2\u6237\u7528\u811a\u6295\u7968\u4e4b\u540e\uff0cNetflix \u5728\u8c08\u5224\u4e2d\u4e00\u6b65\u6b65\u628a CPM \u62c9\u56de\u884c\u4e1a\u5408\u7406\u533a\u95f4&mdash;&mdash;\u4e0d\u518d\u548c<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e9%bb%84%e9%87%91\" title=\"View all posts in \u9ec4\u91d1\" target=\"_blank\" class=\"tag_link\">\u9ec4\u91d1<\/a>\u65f6\u6bb5\u7535\u89c6\u5e7f\u544a\u8131\u8282\u3002\u4e8c\u662f\u628a\u5e7f\u544a\u4ea7\u54c1\u8865\u6210\u4e86\u4e00\u4e2a\u6b63\u5e38\u7684\u89c6\u9891\u5e73\u53f0\u8be5\u6709\u7684\u6837\u5b50\uff0c\u6bd4\u5982\u6709\u4e86\u66f4\u591a\u7684\u5e7f\u544a\u683c\u5f0f\u3001\u66f4\u7ec6\u7684\u9891\u63a7\u3001\u54c1\u724c\u5b89\u5168\u5de5\u5177\uff0c\u4ee5\u53ca\u4e0e\u7b2c\u4e09\u65b9\u6d4b\u91cf\u673a\u6784\u7684\u63a5\u53e3\u3002<\/p>\n<p>\u8fd9\u5176\u5b9e\u975e\u5e38\u5173\u952e\u3002Netflix\u4e0d\u518d\u7aef\u7740\u4e86\uff0c\u81ea\u5df1\u5728\u5185\u5bb9\u884c\u4e1a\u4e00\u9a91\u7edd\u5c18\uff0c\u4f46\u662f\u5728\u5e7f\u544a\u884c\u4e1a\u786e\u5b9e\u65b0\u5175\u86cb\u5b50\uff0c\u4e0d\u8981\u628a\u81ea\u5df1\u5f53\u56de\u4e8b\u513f\u3002\u53ea\u6709\u5f53\u81ea\u5df1\u7684\u4ea7\u54c1\u5f62\u6001\u8db3\u591f\u63a5\u8fd1\u884c\u4e1a\u6807\u51c6\u4ef6\uff0c\u9884\u7b97\u624d\u4f1a\u4ece\u6d4b\u8bd5\u5207\u6362\u6210\u5e38\u89c4\u6392\u671f\u3002<\/p>\n<h2><span><span>02<\/span><\/span><\/h2>\n<p>\u771f\u6b63\u63a8\u4e86\u4e00\u628a\u589e\u957f\u7684\uff0c\u662f\u5206\u53d1\u65b9\u5f0f\u7684\u6539\u53d8\u3002<\/p>\n<p>2025 \u5e74 9 \u6708\uff0cAmazon\u65d7\u4e0b\u7684Amazon Ads\u5ba3\u5e03\uff0c\u4e0e Netflix \u8fbe\u6210\u5168\u7403\u5408\u4f5c\uff1a\u4ece 2025 \u5e74\u56db\u5b63\u5ea6\u5f00\u59cb\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7 Amazon \u7684 DSP \u76f4\u63a5\u8d2d\u4e70 Netflix \u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u8986\u76d6<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e7%be%8e%e5%9b%bd\" title=\"View all posts in \u7f8e\u56fd\" target=\"_blank\" class=\"tag_link\">\u7f8e\u56fd<\/a>\u3001\u52a0\u62ff\u5927\u3001\u82f1\u56fd\u3001<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e6%97%a5%e6%9c%ac\" title=\"View all posts in \u65e5\u672c\" target=\"_blank\" class=\"tag_link\">\u65e5\u672c<\/a>\u3001\u5fb7\u56fd\u7b49 10 \u4f59\u4e2a\u5e02\u573a\u3002<\/p>\n<p>\u8fd9\u4ef6\u4e8b\uff0c\u5bf9\u4e24\u8fb9\u7684\u610f\u4e49\u4e0d\u592a\u4e00\u6837\u3002<\/p>\n<p>\u5bf9 Amazon \u6765\u8bf4\uff0c\u591a\u4e86\u4e00\u5757\u9876\u7ea7\u957f\u89c6\u9891\u5e93\u5b58\uff0cDSP \u4f5c\u4e3a\u4e32\u8054\u6240\u6709\u6d41\u5a92\u4f53\u7684\u64cd\u4f5c\u53f0\uff0c\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u4ea7\u54c1\u6545\u4e8b\uff1b\u5728\u5b83\u5df2\u6709\u7684 Peacock\u3001Max\u3001Disney+ \u7b49\u5408\u4f5c\u5217\u8868\u540e\u9762\uff0c\u52a0\u4e0a Netflix\uff0c\u7535\u5546\u4e0e CTV \u7684\u5408\u6d41\u770b\u4e0a\u53bb\u987a\u7406\u6210\u7ae0\u3002<\/p>\n<p>\u5bf9 Netflix \u6765\u8bf4\uff0c\u8f6c\u5e7f\u544a\u8d39\u7684\u59ff\u6001\u53d8\u5f97\u66f4\u4f4e\u4e86\uff0c\u539f\u6765\u662f\u91ce\u5fc3\u52c3\u52c3\u7684\uff0c\u6211\u8981\u81ea\u5df1\u5efa\u4e00\u652f\u5168\u7403\u76f4\u9500\u56e2\u961f\uff0c\u540e\u6765\u88ab\u73b0\u5b9e\u6253\u8d25\u540e\uff0c\u4e3a\u4e86\u5e7f\u544a\u53d8\u73b0\u5f00\u59cb\u6162\u6162\u8d70\u4e0b\u795e\u575b\u3002<\/p>\n<p>\u8bf4\u76f4\u767d\u4e00\u70b9\uff1a\u4ee5\u524d\uff0c\u53ea\u6709\u8db3\u591f\u5927\u7684\u54c1\u724c\uff0c\u624d\u6709\u8d44\u683c\u5750\u5230 Netflix \u9500\u552e\u56e2\u961f\u7684\u4f1a\u8bae\u5ba4\u91cc\u8c08\u9884\u7b97\uff1b\u73b0\u5728\uff0c\u4e00\u4e2a\u5728 Amazon DSP \u4e0a\u5df2\u7ecf\u4e60\u60ef\u6295\u96f6\u552e\u5a92\u4f53\u548c Fire TV \u7684\u4e2d\u578b\u5e7f\u544a\u4e3b\uff0c\u53ef\u4ee5\u987a\u624b\u628a Netflix \u52fe\u9009\u8fdb\u540c\u4e00\u5957\u6392\u671f\u91cc\u3002<\/p>\n<h2><span><span>03<\/span><\/span><\/h2>\n<p>\u53e6\u4e00\u4e2a\u53d1\u751f\u5728 2025 \u5e74\u7684\u53d8\u5316\uff0c\u662f Netflix \u4e3b\u52a8\u4ece\u8ba2\u6237\u5e73\u53f0\u8f6c\u8eab\u4e3a\u89c2\u4f17\u5e73\u53f0\u3002<\/p>\n<p>\u53bb\u5e74 11 \u6708\uff0cNetflix \u505c\u6b62\u62ab\u9732\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u8ba2\u9605\u7528\u6237\u6570\uff0c\u6539\u4e3a\u63a8\u51fa\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u6307\u6807\uff1aMonthly Active Viewers\uff08MAV\uff0c\u6bcf\u6708\u6d3b\u8dc3\u89c2\u4f17\uff09\u3002\u6309\u5b83\u7684\u53e3\u5f84\uff0cMAV \u662f\u6307\u4e00\u4e2a\u6708\u5185\u81f3\u5c11\u770b\u8fc7 1 \u5206\u949f\u5e7f\u544a\u7684\u89c2\u4f17\u6570\u91cf\uff0c\u5e76\u4e58\u4ee5\u6bcf\u6237\u5e73\u5747\u89c2\u4f17\u6570\uff1b\u8fd9\u610f\u5473\u7740\u4ece\u8bb2\u6545\u4e8b\u7684\u89d2\u5ea6\u770b\uff0cNetflix\u4e0d\u4ec5\u8981\u770b\u6709\u591a\u5c11\u8d26\u6237\u4ed8\u8d39\uff0c\u4e5f\u8981\u770b\u5e7f\u544a\u53ef\u4ee5\u89e6\u8fbe\u591a\u5c11\u4eba\u3002<\/p>\n<p>\u5bf9\u4e8e\u53ea\u5173\u5fc3 GRP \u548c\u8986\u76d6\u7387\u7684\u4f20\u7edf\u7535\u89c6\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u4e2a\u52a8\u4f5c\u7684\u610f\u4e49\u662f\uff0c\u7ec8\u4e8e\u6709\u4e86\u4e00\u4e2a\u53ef\u4ee5\u88ab\u7c7b\u6bd4\u5230\u5bb6\u5ead\u6536\u89c6\u7387\u7684\u6307\u6807\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u4e70\u65b9\u5bf9 MAV \u5e76\u6ca1\u6709\u5b8c\u5168\u4e70\u8d26&mdash;&mdash;\u6709\u4eba\u62c5\u5fc3\u53e3\u5f84\u81a8\u80c0\uff0c\u6709\u4eba\u8d28\u7591\u770b\u8fc7 1 \u5206\u949f\u5e7f\u544a\u7684\u95e8\u69db\u5b9e\u5728\u662f\u592a\u4f4e\u4e86\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u6709\u4e00\u4ef6\u4e8b\u6211\u89c9\u5f97\u66f4\u6e05\u695a\u4e86\uff1aNetflix \u4e0d\u518d\u60f3\u53ea\u7528\u8ba2\u9605\u751f\u610f\u7684\u903b\u8f91\uff0c\u6765\u89e3\u91ca\u5b83\u7684\u589e\u957f\u6545\u4e8b\u3002<\/p>\n<p>\u914d\u5408 MAV\uff0c\u4e00\u8d77\u94fa\u5f00\u7684\uff0c\u8fd8\u6709\u66f4\u7cbe\u7ec6\u7684\u9891\u63a7\u673a\u5236\u3001\u5206\u8282\u76ee\u5305\u552e\u5356\u3001\u4ee5\u53ca\u56f4\u7ed5\u4f53\u80b2\u548c\u5927\u578b\u73b0\u573a\u8d5b\u4e8b\u7684\u52a8\u6001\u5e7f\u544a\u63d2\u5165\uff08DAI\uff09\u6280\u672f&mdash;&mdash;\u4ece WWE \u7684\u8282\u76ee\u5230\u5723\u8bde\u8282\u7684 NFL \u8d5b\u4e8b\u3002<\/p>\n<p>\u8fd9\u4e9b\u4e1c\u897f\uff0c\u5bf9\u4e00\u7ebf\u5a92\u4ecb\u7b56\u5212\u7684\u5438\u5f15\u529b\u5176\u5b9e\u66f4\u76f4\u63a5\u3002<\/p>\n<h2><span><span>04<\/span><\/span><\/h2>\n<p>\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u54ea\u7c7b CTV \u5e93\u5b58\u4ed8\u6ea2\u4ef7\uff1f\u7b54\u6848\u5176\u5b9e\u6ca1\u4ec0\u4e48\u65b0\u82b1\u6837\uff1a\u9ad8\u5173\u6ce8\u5ea6\u3001\u5f3a\u60c5\u7eea\u3001\u6700\u597d\u662f\u4e00\u5bb6\u4eba\u56f4\u5728\u4e00\u5757\u513f\u770b\u7684\u5185\u5bb9&mdash;&mdash;\u4f53\u80b2\u3001\u5934\u90e8\u7efc\u827a\u3001\u5927\u4e8b\u4ef6\u76f4\u64ad\uff0c\u6c38\u8fdc\u5728\u724c\u684c\u4e2d\u592e\u3002<\/p>\n<p>\u56fd\u5185\u6709\u4e9b\u673a\u6784\u559c\u6b22\u4e00\u53e5\u603b\u7ed3\uff1a<strong>&ldquo;CTV \u5356\u7684\u662f\u5bb6\u5ead\u6d88\u8d39\u7684\u5171\u8bc6<\/strong>&rdquo;\u3002<\/p>\n<p>\u4e00\u4e2a\u4eba\u5237\u77ed\u89c6\u9891\u662f\u81ea\u5df1\u7684\u4e8b\u513f\uff0c\u5ba2\u5385\u91cc\u7684\u5927\u5c4f\uff0c\u66f4\u591a\u662f\u5bb6\u5ead\u5185\u90e8\u7684\u4e00\u6b21\u5bf9\u9f50\uff1a\u8c01\u6765\u8ba2\u8fd9\u4e2a\u4f1a\u5458\uff0c\u4e0b\u4e00\u53f0\u7535\u89c6\u4e70\u4ec0\u4e48\u724c\u5b50\uff0c\u6691\u5047\u53bb\u54ea\u513f\u3001\u8981\u4e0d\u8981\u6362\u8f86\u8f66\u3002\u8fd9\u7c7b\u51b3\u7b56\uff0c\u9002\u5408\u5728\u4e00\u5757\u6240\u6709\u4eba\u90fd\u770b\u5f97\u5230\u7684\u5927\u5c4f\u4e0a\u88ab\u79cd\u4e0b\u4e00\u4e2a\u5171\u540c\u5370\u8c61\u3002<\/p>\n<p>\u6240\u4ee5\u54c1\u724c\u4eceCTV\u4e70\u5230\u7684\uff0c\u5176\u5b9e\u662f\u5e7f\u544a\u4e3b\u4ed8\u7684\u90a3\u4e00\u622a\u6ea2\u4ef7\uff0c\u4e70\u7684\u5c31\u662f\u8fd9\u79cd\u88ab\u5171\u540c\u89c1\u8bc1\u7684\u65f6\u523b\uff0c\u8fd9\u4e5f\u662f CTV \u80fd\u5728\u540c\u6837\u7684 GRP \u4e4b\u4e0a\uff0c\u6491\u8d77\u66f4\u9ad8 CPM \u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n<p>\u8fd9\u4e00\u8f6e\u91cc\uff0cNetflix \u628a\u7b79\u7801\u538b\u5728\u4e86\u76f4\u64ad\u4f53\u80b2\u548c\u5927\u578b\u73b0\u573a\u5185\u5bb9\u4e0a&mdash;&mdash;\u4ece WWE \u7248\u6743\uff0c\u5230\u4e0eWarner Bros. Discovery\u7684\u6f5c\u5728\u4ea4\u6613\uff0c\u5e02\u573a\u9884\u671f\u91cc\u51fa\u73b0\u7684\u662f\u4e00\u4e2a\u66f4\u50cf\u4f20\u7edf\u7535\u89c6\u53f0\u7684 Netflix\u3002<\/p>\n<p>\u5982\u679c\u672a\u6765\u51e0\u5e74\uff0cNetflix \u771f\u80fd\u62ff\u4e0b\u66f4\u591a\u8d5b\u4e8b\u548c\u4f20\u7edf\u53f0\u5185\u5bb9\uff0c\u5b83\u5728\u5e7f\u544a\u9884\u7b97\u8868\u4e0a\u7684\u5730\u4f4d\u5c31\u4f1a\u53d1\u751f\u8d28\u53d8\uff1a\u4ece\u5c1d\u9c9c\u7684\u5730\u65b9\uff0c\u6210\u4e3a\u4e00\u4e2a\u5fc5\u9009\u7684\u5e73\u53f0\u3002<\/p>\n<p>\u5728\u4e00\u4e9b\u7814\u7a76\u673a\u6784\u5728\u6a21\u578b\u91cc\uff0c\u628a Netflix \u63cf\u8ff0\u6210\u6709\u53ef\u80fd\u628a CTV \u5e02\u573a\u505a\u5927\u7684\u5173\u952e\u53d8\u91cf\uff0c\u56e0\u4e3a\u5b83\u65e2\u5728\u8695\u98df\u7ebf\u6027\u7535\u89c6\u9884\u7b97\uff0c\u4e5f\u5728\u4ece\u54c1\u724c\u7684\u5f62\u8c61\u9884\u7b97\u91cc\u6316\u51fa\u4e00\u5757\u589e\u91cf\u3002<\/p>\n<h2><span><span>05<\/span><\/span><\/h2>\n<p>\u4e50\u89c2\u7684\u6545\u4e8b\u4e4b\u5916\uff0c\u53cd\u5bf9\u610f\u89c1\u4e5f\u5728\u3002<\/p>\n<p>WPP Media \u7ed9\u51fa\u7684\u9884\u6d4b\u66f4\u4fdd\u5b88\u4e00\u4e9b\uff1a\u5230 2027 \u5e74\uff0cNetflix \u62ff\u5230\u7684 CTV \u4efd\u989d\u5927\u7ea6\u5728 8% \u5de6\u53f3\uff0c\u800c\u4e0d\u662f WARC \u90a3\u79cd\u903c\u8fd1\u4e00\u6210\u7684\u6c34\u5e73\u3002<\/p>\n<p>WPP\u7684\u7406\u7531\u662f\uff0c\u7ebf\u6027\u7535\u89c6\u6389\u4e0b\u6765\u7684\u9884\u7b97\uff0c\u5e76\u4e0d\u4f1a\u5b8c\u5168\u6d41\u5411CTV\u6d41\u5a92\u4f53\uff1bAmazon\u3001Apple\u8fd9\u7c7b\u805a\u5408\u578b\u73a9\u5bb6\uff0c\u4f1a\u622a\u8d70\u76f8\u5f53\u4e00\u90e8\u5206\u6ce8\u610f\u529b\u548c\u4ea4\u6613\u91cf\uff1b\u5982\u679c\u4e0e Warner Bros. Discovery \u7684<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e5%b9%b6%e8%b4%ad\" title=\"View all posts in \u5e76\u8d2d\" target=\"_blank\" class=\"tag_link\">\u5e76\u8d2d<\/a>\u6848\u51fa\u73b0\u53cd\u8f6c\uff0c\u5185\u5bb9\u5e93\u548c\u5206\u53d1\u80fd\u529b\u4e5f\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0cNetflix\u6240\u5728\u7684CTV\u5e7f\u544a\u5e02\u573a\u662f\u4e00\u4e2a\u767e\u6218\u4e4b\u5730\uff0c\u7ad9\u5728\u4e00\u5f20\u8d8a\u7ec7\u8d8a\u5bc6\u7684\u7ade\u4e89\u7f51\u7edc\u91cc\u3002<\/p>\n<p>\u4e00\u8fb9\u662f\u7535\u5546\u3001\u786c\u4ef6\u548c\u96f6\u552e\u5a92\u4f53\u5411 CTV \u8513\u5ef6\uff0c\u4e00\u8fb9\u662f\u4f20\u7edf\u7535\u89c6\u53f0\u3001\u4ed8\u8d39\u9891\u9053\u5728\u60f3\u529e\u6cd5&ldquo;\u964d\u7ef4\u53cd\u51fb&rdquo;\u3002<\/p>\n<p>\u5bf9\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u771f\u6b63\u7684\u7ea6\u675f\u5728\u6709\u9650\u7684\u54c1\u724c\u9884\u7b97\u91cc\uff0c\u8981\u600e\u6837\u5728 Amazon DSP\u3001\u96f6\u552e\u5a92\u4f53\u3001\u7ebf\u4e0b\u96f6\u552e\u548c\u4f20\u7edf\u7535\u89c6\u4e4b\u95f4\u817e\u632a\uff0c\u624d\u80fd\u89e3\u91ca\u5f97\u901a\u81ea\u5df1\u7684 ROI\u3002<\/p>\n<p>\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u770b\uff0c\u73b0\u5728\u7684 Netflix\uff0c\u5f88\u50cf\u662f CTV \u5e02\u573a\u8d70\u5411\u4e2d\u5fc3\u5316\u7684\u4e00\u4e2a\u6807\u5fd7\u4e8b\u4ef6\u3002<\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u5b83\u6b63\u5728\u628a\u4e00\u90e8\u5206\u7ebf\u6027\u7535\u89c6\u9884\u7b97\uff0c\u91cd\u65b0\u6536\u62e2\u5230\u4e00\u4e2a\u5168\u7403\u6027\u7684\u5e73\u53f0\u4e4b\u4e0a\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5b83\u53c8\u628a\u81ea\u5df1\u7684\u5e93\u5b58\uff0c\u63a5\u5165\u4e86 Amazon \u8fd9\u6837\u7684\u805a\u5408\u578b\u5165\u53e3\u3002\u524d\u8005\u63d0\u5347\u4e86\u5b83\u548c\u5e7f\u544a\u4e3b\u8c08\u5224\u65f6\u7684\u8bdd\u8bed\u6743\uff0c\u540e\u8005\u5219\u8ba9\u5b83\u5728\u64cd\u4f5c\u5c42\u9762\u53d8\u5f97\u5e73\u6613\u8fd1\u4eba\u3002<\/p>\n<p>\u957f\u671f\u76ef\u8fd9\u4e2a\u884c\u4e1a\u7684\u4eba\uff0c\u5927\u6982\u90fd\u4f1a\u6709\u7c7b\u4f3c\u7684\u611f\u53d7\uff1a<\/p>\n<p>\u4e09\u5e74\u524d\uff0c\u5f53 Netflix \u5ba3\u5e03\u4e0a\u7ebf\u5e7f\u544a\u65f6\uff0c\u5927\u5bb6\u8ba8\u8bba\u7684\u662f&ldquo;\u8ba2\u9605\u5e73\u53f0\u7ec8\u7a76\u4e5f\u8981\u9760\u5e7f\u544a&rdquo;\uff1b<\/p>\n<p>\u4e09\u5e74\u540e\uff0c\u8ba8\u8bba\u5df2\u7ecf\u53d8\u6210\u4e86&mdash;&mdash;\u5728\u4e00\u4e2a\u88ab Amazon\u3001\u96f6\u552e\u5a92\u4f53\u548c CTV \u5e73\u53f0\u5171\u540c\u6324\u538b\u7684\u672a\u6765\u91cc\uff0c\u8c01\u8fd8\u80fd\u62e5\u6709&ldquo;\u505a\u7535\u89c6\u5e7f\u544a&rdquo;\u7684\u5b9a\u4ef7\u6743\u3002<\/p>\n<h2><span><span>06<\/span><\/span><\/h2>\n<p>\u8bf4\u5230\u8fd9\u513f\uff0c\u6211\u89c9\u5f97 Netflix \u7684\u6545\u4e8b\uff0c\u5df2\u7ecf\u8d85\u8d8a\u4e86\u4ed6\u81ea\u5df1\u3002<\/p>\n<p>\u8fc7\u53bb\u5f88\u591a\u5e74\uff0cNetflix \u7231\u8bb2\u7684\u662f<a href=\"https:\/\/www.alphaseek.cn\/?tag=%e5%88%9b%e6%96%b0\" title=\"View all posts in \u521b\u65b0\" target=\"_blank\" class=\"tag_link\">\u521b\u65b0<\/a>\u554a\u3001\u98a0\u8986\u554a\u3002\u8ba2\u9605\u6a21\u5f0f\u600e\u4e48\u6539\u5199\u7535\u89c6\uff0c\u7b97\u6cd5\u600e\u4e48\u6539\u53d8\u89c2\u5f71\u4e60\u60ef\uff0c\u5e73\u53f0\u600e\u4e48\u91cd\u65b0\u5b9a\u4e49\u5185\u5bb9\u4ea7\u4e1a\u3002<\/p>\n<p>\u4f46\u8fd9\u4e09\u5e74\uff0c\u5b83\u5728\u5e7f\u544a\u4e0a\u7684\u771f\u5b9e\u7ecf\u5386\uff0c\u611f\u89c9\u662f\u88ab\u6309\u7740\u5934\uff0c\u91cd\u65b0\u5b66\u4e00\u904d\u4f20\u7edf\u5e7f\u544a\u751f\u610f\u7684\u57fa\u672c\u529f\uff0c\u786c\u751f\u751f \u628a\u81ea\u5df1\u4ece\u795e\u575b\u4e0a\u7684\u5185\u5bb9\u516c\u53f8\uff0c\u7ec3\u6210\u4e86\u5ba2\u5385\u5e7f\u544a\u751f\u6001\u91cc\u7684\u666e\u901a\u4e00\u5458\u3002<\/p>\n<p>\u5f53\u7136\u6211\u77e5\u9053\u6709\u4e0d\u5c11\u79d1\u6280\u5927\u5382\uff0c\u4e00\u4e2a\u5f88\u666e\u904d\u7684\u5fc3\u6001\u662f\uff1a\u5e7f\u544a\u8d39\u597d\u50cf\u662f easy money\u3002<\/p>\n<p>\u4e00\u4e9b\u5e73\u53f0\u89c9\u5f97\uff0c\u88c5\u4e2a\u5e7f\u544a\u4f4d\u3001\u6302\u51e0\u6761\u521b\u610f\u3001\u63a5\u4e0a\u7ed3\u7b97\u7cfb\u7edf\uff0c\u987a\u624b\u5c31\u80fd\u591a\u4e00\u6761\u73b0\u91d1\u6d41\uff1b\u800c\u5185\u5bb9\u884c\u4e1a\u7684\u4eba\uff0c\u66f4\u4e60\u60ef\u628a\u5e7f\u544a\u5f53\u6210\u6709\u70b9\u6389\u4ef7\uff0c\u751a\u81f3\u6709\u4e9b\u6709\u8fb1\u65af\u6587\uff0c\u80fd\u9760\u8ba2\u9605\u3001\u9760\u7248\u6743\u3001\u9760\u91d1\u878d\u4ea7\u54c1\u8d5a\u94b1\uff0c\u4f3c\u4e4e\u624d\u7b97\u9ad8\u7ea7\u3002<\/p>\n<p>Netflix 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":[],"categories":[6],"tags":[252,280,104,179,367,51],"views":24,"_links":{"self":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/729903"}],"collection":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=729903"}],"version-history":[{"count":0,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=\/wp\/v2\/posts\/729903\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=729903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=729903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alphaseek.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=729903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}